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features

Software: Solution finders

Each health club has its own requirements and challenges, but the right software solution can make all the difference, as Steph Eaves discovers

Published in Health Club Management 2022 issue 11

Jason Watts
Xn Leisure
photo: XN Leisure

Xn Leisure recently began working with Walsall Council’s sports and leisure arm, Walsall Leisure. Prior to our partnership, its key challenges were to become more commercial in operation and grow sales.

The team at Walsall were looking for reliable and easy-to-use ways to increase member retention, satisfaction and revenue. After putting out a tender, they teamed up with us.

We supported the installation of turnstiles, self-serve kiosks and on-site membership joining tablets, as well as an integrated online joining system, a swim lesson ‘home portal’ and electronic registers for instructors. Through Xn’s Leisure Hub, Walsall has moved to a unified solution that improves customer service and cuts administration costs and time.

Our technology solutions streamline the booking and membership process – taking away the frustrating barriers and lengthy paperwork increases member satisfaction. Members can also manage their membership virtually, which can boost retention and revenue. The introduction of turnstiles, self-service kiosks, and online booking and joining systems, has cut employees’ administrative tasks, leaving them free to help customers in other areas.

Walsall has moved to a unified solution that improves service and cuts admin costs
Members are able to manage their membership virtually / photo: XN Leisure
Steffie Bryant
Gym Sales
photo: GYM SALES

We recently worked with UFC Gym Nottingham to implement a new lead management system. When I first met with UFC Gym, the sales team had challenges cohesively managing appointments. When one team member booked an appointment, a second team member confirmed the appointment and a third carried it out.

This created a disconnect, often with tasks slipping through and impacted the lead journey, which made it difficult to track lead status, conversion and team member KPI performance. The entire lead journey was outdated, with no real structure to the system.

Once Gym Sales was live, the first step UFC Gym took was to create and design automated items for the member journey, which included emails, text messages and scheduled follow-up calls for the team.

Using a booking link embedded in their email and text messages, potential members were able to select an appointment slot that worked for their schedule and automatically receive appointment confirmations via email and text. The calendar in Gym Sales was a great resource, and managers quickly saw all team members using it, providing a view into the sales activity.

UFC Gym’s marketing team created a series of images, videos, links, and web pages that could be used to support the current sales campaign or referral promotion, in a fully customisable setup.

Gym Sales provided UFC Gym with the tools to add structure to an already busy sales environment, allowing their team members to collaborate better.

The first step UFC Gym took was to create and design automated items for the new member journey
UFC Gym can connect to its members via texts, emails and calls / photo: UFC GYM / GYM SALES
UFC Gym’s outdated system was overhauled / photo: UFC GYM / photo: GYM SALES
Connah Lloyd
Fitronics
photo: Fitronics

SLL and InspireAll teams were overrun with enquiries from parents who wanted their children to change courses or move to a different level.

This was beginning to frustrate both customers and staff, so they contacted Fitronics to discuss the implementation of Course Pro, its customer management software, into the sign-up process.

One of the benefits of Course Pro is its ability to trigger emails, which reduces customers’ admin time and means the parent or guardian can be contacted at the click of a button. Within hours of a child being assessed, an automated email notification can be sent via the built-in Course Pro interface.

On receiving the email, parents can log into their online Course Pro account to pick and choose the most suitable date and time available.

This functionality frees up both the reception staff and swim managers, as well as enabling parents to be more involved in their child’s progress, in their own time, and without having to queue at reception or wait on the phone lines.

According to SLL and InspireAll, Course Pro has greatly cut administration time, freeing up staff for other areas.

SLL and InspireAll integrated Course Pro customer management software into their sign-up process
Parents can check on their child’s progress via the portal / photo: Fitronics
Claire Rollins
Gladstone
photo: Gladstone

One Leisure’s Huntingdon team wanted to pursue a digital transformation by moving from an on-premise infrastructure to a cloud-based solution. They were seeking to remove internal barriers and build a more efficient working practice using central IT.

They decided to take a phased approach to the Gladstone Cloud, which involved migrating a multi-database signature environment to a dedicated area in the cloud. This effectively mirrors the on-premise environment, as well as providing all the benefits of a managed infrastructure in the cloud.

This move means One Leisure can now adopt new technology faster, reduce reliance on internal IT services, and work on projects where innovation is at the forefront. Overall, services are more efficient and the organisation can provide an elevated digital experience for customers.

Gladstone and the One Leisure team are committed to their journey to the cloud and its ability to remove operational challenges. The adoption of a phased approach has also enabled One Leisure to start the journey at its own pace.

One Leisure has been able to start its journey to a cloud native environment
One Leisure can now adopt new tech faster / photo: Gladstone
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

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Users can easily identify which facilities in the UK are accessible to the disabled community
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Hannes Sjöblad

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We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
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We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
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Bold move

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Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
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Physical activity monitors boost activity levels

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Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

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The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
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We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

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When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
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features

Software: Solution finders

Each health club has its own requirements and challenges, but the right software solution can make all the difference, as Steph Eaves discovers

Published in Health Club Management 2022 issue 11

Jason Watts
Xn Leisure
photo: XN Leisure

Xn Leisure recently began working with Walsall Council’s sports and leisure arm, Walsall Leisure. Prior to our partnership, its key challenges were to become more commercial in operation and grow sales.

The team at Walsall were looking for reliable and easy-to-use ways to increase member retention, satisfaction and revenue. After putting out a tender, they teamed up with us.

We supported the installation of turnstiles, self-serve kiosks and on-site membership joining tablets, as well as an integrated online joining system, a swim lesson ‘home portal’ and electronic registers for instructors. Through Xn’s Leisure Hub, Walsall has moved to a unified solution that improves customer service and cuts administration costs and time.

Our technology solutions streamline the booking and membership process – taking away the frustrating barriers and lengthy paperwork increases member satisfaction. Members can also manage their membership virtually, which can boost retention and revenue. The introduction of turnstiles, self-service kiosks, and online booking and joining systems, has cut employees’ administrative tasks, leaving them free to help customers in other areas.

Walsall has moved to a unified solution that improves service and cuts admin costs
Members are able to manage their membership virtually / photo: XN Leisure
Steffie Bryant
Gym Sales
photo: GYM SALES

We recently worked with UFC Gym Nottingham to implement a new lead management system. When I first met with UFC Gym, the sales team had challenges cohesively managing appointments. When one team member booked an appointment, a second team member confirmed the appointment and a third carried it out.

This created a disconnect, often with tasks slipping through and impacted the lead journey, which made it difficult to track lead status, conversion and team member KPI performance. The entire lead journey was outdated, with no real structure to the system.

Once Gym Sales was live, the first step UFC Gym took was to create and design automated items for the member journey, which included emails, text messages and scheduled follow-up calls for the team.

Using a booking link embedded in their email and text messages, potential members were able to select an appointment slot that worked for their schedule and automatically receive appointment confirmations via email and text. The calendar in Gym Sales was a great resource, and managers quickly saw all team members using it, providing a view into the sales activity.

UFC Gym’s marketing team created a series of images, videos, links, and web pages that could be used to support the current sales campaign or referral promotion, in a fully customisable setup.

Gym Sales provided UFC Gym with the tools to add structure to an already busy sales environment, allowing their team members to collaborate better.

The first step UFC Gym took was to create and design automated items for the new member journey
UFC Gym can connect to its members via texts, emails and calls / photo: UFC GYM / GYM SALES
UFC Gym’s outdated system was overhauled / photo: UFC GYM / photo: GYM SALES
Connah Lloyd
Fitronics
photo: Fitronics

SLL and InspireAll teams were overrun with enquiries from parents who wanted their children to change courses or move to a different level.

This was beginning to frustrate both customers and staff, so they contacted Fitronics to discuss the implementation of Course Pro, its customer management software, into the sign-up process.

One of the benefits of Course Pro is its ability to trigger emails, which reduces customers’ admin time and means the parent or guardian can be contacted at the click of a button. Within hours of a child being assessed, an automated email notification can be sent via the built-in Course Pro interface.

On receiving the email, parents can log into their online Course Pro account to pick and choose the most suitable date and time available.

This functionality frees up both the reception staff and swim managers, as well as enabling parents to be more involved in their child’s progress, in their own time, and without having to queue at reception or wait on the phone lines.

According to SLL and InspireAll, Course Pro has greatly cut administration time, freeing up staff for other areas.

SLL and InspireAll integrated Course Pro customer management software into their sign-up process
Parents can check on their child’s progress via the portal / photo: Fitronics
Claire Rollins
Gladstone
photo: Gladstone

One Leisure’s Huntingdon team wanted to pursue a digital transformation by moving from an on-premise infrastructure to a cloud-based solution. They were seeking to remove internal barriers and build a more efficient working practice using central IT.

They decided to take a phased approach to the Gladstone Cloud, which involved migrating a multi-database signature environment to a dedicated area in the cloud. This effectively mirrors the on-premise environment, as well as providing all the benefits of a managed infrastructure in the cloud.

This move means One Leisure can now adopt new technology faster, reduce reliance on internal IT services, and work on projects where innovation is at the forefront. Overall, services are more efficient and the organisation can provide an elevated digital experience for customers.

Gladstone and the One Leisure team are committed to their journey to the cloud and its ability to remove operational challenges. The adoption of a phased approach has also enabled One Leisure to start the journey at its own pace.

One Leisure has been able to start its journey to a cloud native environment
One Leisure can now adopt new tech faster / photo: Gladstone
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Alexa can help you book classes, check trainers’ bios and schedules, find out opening times, and a host of other information
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features