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The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
features

People: Dr Paul McCarthy, sports psychologist

Lecturer in psychology, Glasgow Caledonian University Resident sport psychologist, St Andrews Golf Course

Published in Health Club Management 2017 issue 3

How important is the mind – the mental aspect – when it comes to sport and exercise?
Mindset is absolutely crucial: from having the motivation to keep training through the winter months, to being able to turn a new year’s resolution into a habit, to making sure you don’t choke at elite competition level. We train people to harness the power of their mind to maximise their wellbeing and performance.

How does this work in practice?
I’ve done a lot of research into positive emotion, and as a sports psychologist I aim to re-educate people to interpret events positively rather than being stressed by them. If we see something as a challenge we’re equipped to handle, rather than something we’re stressed by, our bodies respond better both physiologically and psychologically and we’re far more likely to succeed.

I try to make people understand which of their thoughts are helpful and which should be discarded.  

How do you do that?
One tool is to view emotions as information, and not as direction. When we understand the emotions that we’re experiencing, we have a much better steer on what to do with that information.

For example, some people interpret butterflies in their tummy as a sign of worry – a fear that something might go wrong – but if we think about this feeling as our body getting ready for the challenge, then we can start to view it more positively.

The same principle exists for any physical activity. We must pay attention to our emotions to understand what they’re trying to tell us – what information they’re providing – so we can act on this information. For example, someone might say “I don’t feel like running today”, but when we examine the feeling it might be that the person feels sad or disappointed, perhaps because they aren’t making as much progress as they would like to.

How could gym owners apply your research to help their members?
The first thing they should do is help the people who come through the door get what they want. Most people come with a goal but don’t know how to achieve it. They come with the intention and motivation but need the strategy, and then feedback, to succeed in their goals – otherwise the intention wears off.

 What works universally is simple: support, encouragement, warm feedback, direction and guidance. The people who receive this do exceptionally well. Instructors need to make people really believe that they are the person they wish to become.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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Users can easily identify which facilities in the UK are accessible to the disabled community
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Bold move

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Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
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Laurent Petit

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The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
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Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
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Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
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Mike Hansen

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Fitbench creates modular training solutions designed to support efficient, high-quality workouts in a wide range ...
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22-23 Sep 2026
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Fitbench creates modular training solutions designed to support efficient, high-quality workouts in a wide range ...
Orbit4 is a digital operations platform designed to help fitness and leisure operators manage assets, ...
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22-23 Sep 2026
Four Seasons Hotel Bangkok at Chao Phraya River, Bangkok , Thailand

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features

People: Dr Paul McCarthy, sports psychologist

Lecturer in psychology, Glasgow Caledonian University Resident sport psychologist, St Andrews Golf Course

Published in Health Club Management 2017 issue 3

How important is the mind – the mental aspect – when it comes to sport and exercise?
Mindset is absolutely crucial: from having the motivation to keep training through the winter months, to being able to turn a new year’s resolution into a habit, to making sure you don’t choke at elite competition level. We train people to harness the power of their mind to maximise their wellbeing and performance.

How does this work in practice?
I’ve done a lot of research into positive emotion, and as a sports psychologist I aim to re-educate people to interpret events positively rather than being stressed by them. If we see something as a challenge we’re equipped to handle, rather than something we’re stressed by, our bodies respond better both physiologically and psychologically and we’re far more likely to succeed.

I try to make people understand which of their thoughts are helpful and which should be discarded.  

How do you do that?
One tool is to view emotions as information, and not as direction. When we understand the emotions that we’re experiencing, we have a much better steer on what to do with that information.

For example, some people interpret butterflies in their tummy as a sign of worry – a fear that something might go wrong – but if we think about this feeling as our body getting ready for the challenge, then we can start to view it more positively.

The same principle exists for any physical activity. We must pay attention to our emotions to understand what they’re trying to tell us – what information they’re providing – so we can act on this information. For example, someone might say “I don’t feel like running today”, but when we examine the feeling it might be that the person feels sad or disappointed, perhaps because they aren’t making as much progress as they would like to.

How could gym owners apply your research to help their members?
The first thing they should do is help the people who come through the door get what they want. Most people come with a goal but don’t know how to achieve it. They come with the intention and motivation but need the strategy, and then feedback, to succeed in their goals – otherwise the intention wears off.

 What works universally is simple: support, encouragement, warm feedback, direction and guidance. The people who receive this do exceptionally well. Instructors need to make people really believe that they are the person they wish to become.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

The team is young and ambitious, and the awareness of technology is very high. We share trends and out-of-the-box ideas almost every day
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

My vision was to create a platform that could improve the sport for lifters at all levels and attract more people, similar to how Strava, Peloton and Zwift have in other sports
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features