By the time the pandemic hit we’d spent 10 years fine-tuning the Orangetheory brand and building a robust franchise toolkit. Our differentiator was clear: brick-and-mortar studios offering a science-backed workout, with heart rate monitors and expert coaches, all providing a consistent, high-quality experience globally.
Technogym provides a complete Ecosystem made of connected smart fitness equipment, digital services and training ...
CoverMe Fitness, an app for seamless, on-demand management and cover solutions for sports and fitness ...
22-23 Sep 2026
Four Seasons Hotel Bangkok at Chao Phraya River, Bangkok , Thailand
latest fit tech news
PureGym is encouraging people to step away from their screens and go for a walk, in a new initiative timed ...
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29 May 2026
Active people app, Strava, has overhauled its strength training experience, allowing gym-goers to automatically log and share their lifts from ...
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27 May 2026
The world’s first awareness ring has been launched. Designed to promote presence, focus and calm via gentle haptic vibrations, the ...
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13 May 2026
Center Parcs’ Aqua Sana Forest Spa, Woburn Forest, UK, has transformed an unused space into a touchless wellness area called ...
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12 May 2026
Gharieni Group has launched a new company, Cobotics Innovations, to create automated wellness experiences. The first solution is a robotic ...
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07 May 2026
US-based robotics wellness company Aescape Inc has entered insolvency proceedings following the sale of substantially all of its ...
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06 May 2026
Fitness platform, Zing Coach, has teamed up with Les Mills, in a partnership that gives its users access to group ...
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23 Apr 2026
features
Life lessons: Dave Long
The co-founder of Orangetheory Fitness feared the essence of the brand would be compromised when the pandemic disrupted its controlled approach. He talks to Kath Hudson
Published in Health Club Management 2026 issue 2
Dave Long, Co-chair, Purpose Brands Orange theory / Ian Jacob Photography
By the time the pandemic hit we’d spent 10 years fine-tuning the Orangetheory brand and building a robust franchise toolkit. Our differentiator was clear: brick-and-mortar studios offering a science-backed workout, with heart rate monitors and expert coaches, all providing a consistent, high-quality experience globally.
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Gallery
A high percentage of the brand’s members returned after COVID Orangetheory
When COVID closures hit, the brand pivoted online within 48 hours Orange theory
Members ‘showed up’ as much as staff during the pandemic Orangetheory
Long says: ‘what at first felt like chaos turned into creativity’ Orange theory / Ian Jacob Photography
The Orangetheory community is strongly back by its members Orange theory
More features
Editor's letter
Into the fitaverse
Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people
Ali Jawad
Paralympic powerlifter and founder, Accessercise
“Users can easily identify which facilities in the UK are accessible to the disabled community”
Fit Tech people
Hannes Sjöblad
MD, DSruptive
“We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting”
Fit Tech people
Jamie Buck
Co-founder, Active in Time
“We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems”
Opinion
Building on the blockchain
For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation
Bold move
“Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme”
App analysis
Check your form
Sency’s motion analysis technology is
allowing users to check their technique
as they exercise. Co-founder and
CEO Gal Rotman explains how
Profile
New reality
Sam Cole, CEO of FitXR, talks to
Fit Tech about taking digital
workouts to the next level, with an
immersive, virtual reality fitness club
Ageing
Reverse Ageing
Many apps help people track their
health, but Humanity founders
Peter Ward and Michael Geer
have put the focus on ageing,
to help users to see the direct
repercussions of their habits.
They talk to Steph Eaves
App analysis
Going hybrid
Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research
Physical activity monitors boost activity levels
Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter
Two-way coaching
Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People
Laurent Petit
Co-founder, Active Giving
“The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action”
Fit Tech People
Adam Zeitsiff
CEO, Intelivideo
“We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts”
Fit Tech People
Anantharaman Pattabiraman
CEO and co-founder, Auro
“When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen”
Fit Tech People
Mike Hansen
Managing partner, Endorphinz
“We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more”
