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The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
features

Industry insights: Togetherness

The Mediterranean diet, religion and exercise are all health-promoting and give a sense of belonging. David Minton talks about the health benefits of community

Published in HCM Handbook 2024 issue 1

Many research studies have shown there’s a connection between like-minded people who meet regularly: they build up a bond and experience a sense of togetherness. Longitudinal research provides further evidence that these social groupings enjoy improved health and wellness.

Religious faiths have been proven to bolster mental health, wellbeing and happiness. Seventh-day Adventists in California, for example, live up to 10 years longer than average and the largest concentration has been classified as a Blue Zone of longevity.

This church specifically advocates exercise and vegetarianism and discourages consuming alcohol, tobacco and processed foods.

Rock-star instructors
Religion gives people part of their identity, but could this now also be focused on group exercise? Are religious congregations any more self-selecting than followers of the same GX instructor? All abide by a timetable, format and something special that keeps people coming back.

The rhythm of the indoor cycle class can become hypnotic and reassuringly fun with the added advantage of the endorphin rush. Rock-star instructors, like religious leaders, engender a feeling of belonging that encourages repeat visits.

In the light of the World Health Organization declaring loneliness a pressing global health threat, and with the US surgeon general saying its mortality effects are equivalent to smoking 15 cigarettes a day, both religion and exercise can make an impact and provide the individual with a sense of purpose and positivity.

Community is key
The Mediterranean diet first came to prominence in the 1960s and has been extensively studied with respect to its health benefits. However, The Nutrition Society and the United Nations Educational, Scientific and Cultural Organisation say the Mediterranean lifestyle is just as important as the food. The diet itself accounts for around 50 per cent of the benefit, the rest extends to preparation, harvesting, sharing and socialising with family and friends.

Research from The National Lottery Community Fund, the largest funder of community activity in the UK, shows the pandemic helped to reignite people’s interest in their local community. Across the UK, almost 70 per cent of people now report feeling part of their local community and around one-third feel an increased sense of belonging. The research found priorities included reducing loneliness and isolation, supporting mental health, living healthily and well and community activities.

In the UK, 83.3 per cent of the population now lives within two miles of a physical activity provider, so the demand is there and thousands of research papers show the importance of community to people, so in 2024 and 2025, let’s make community building a priority.

David Minton is the founder of LeisureDB

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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features

Industry insights: Togetherness

The Mediterranean diet, religion and exercise are all health-promoting and give a sense of belonging. David Minton talks about the health benefits of community

Published in HCM Handbook 2024 issue 1

Many research studies have shown there’s a connection between like-minded people who meet regularly: they build up a bond and experience a sense of togetherness. Longitudinal research provides further evidence that these social groupings enjoy improved health and wellness.

Religious faiths have been proven to bolster mental health, wellbeing and happiness. Seventh-day Adventists in California, for example, live up to 10 years longer than average and the largest concentration has been classified as a Blue Zone of longevity.

This church specifically advocates exercise and vegetarianism and discourages consuming alcohol, tobacco and processed foods.

Rock-star instructors
Religion gives people part of their identity, but could this now also be focused on group exercise? Are religious congregations any more self-selecting than followers of the same GX instructor? All abide by a timetable, format and something special that keeps people coming back.

The rhythm of the indoor cycle class can become hypnotic and reassuringly fun with the added advantage of the endorphin rush. Rock-star instructors, like religious leaders, engender a feeling of belonging that encourages repeat visits.

In the light of the World Health Organization declaring loneliness a pressing global health threat, and with the US surgeon general saying its mortality effects are equivalent to smoking 15 cigarettes a day, both religion and exercise can make an impact and provide the individual with a sense of purpose and positivity.

Community is key
The Mediterranean diet first came to prominence in the 1960s and has been extensively studied with respect to its health benefits. However, The Nutrition Society and the United Nations Educational, Scientific and Cultural Organisation say the Mediterranean lifestyle is just as important as the food. The diet itself accounts for around 50 per cent of the benefit, the rest extends to preparation, harvesting, sharing and socialising with family and friends.

Research from The National Lottery Community Fund, the largest funder of community activity in the UK, shows the pandemic helped to reignite people’s interest in their local community. Across the UK, almost 70 per cent of people now report feeling part of their local community and around one-third feel an increased sense of belonging. The research found priorities included reducing loneliness and isolation, supporting mental health, living healthily and well and community activities.

In the UK, 83.3 per cent of the population now lives within two miles of a physical activity provider, so the demand is there and thousands of research papers show the importance of community to people, so in 2024 and 2025, let’s make community building a priority.

David Minton is the founder of LeisureDB

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

The team is young and ambitious, and the awareness of technology is very high. We share trends and out-of-the-box ideas almost every day
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

We ended up raising US$7m in venture capital from incredible investors, including Andreessen Horowitz, Khosla Ventures, Primetime Partners, and GingerBread Capital
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features