Gold COMPANY PROFILE
EGYM UK Ltd
EGYM is a vertically integrated market leader in the fitness and health industry with the vision of transforming healthcare from repair to prevention.
EGYM partners with companies to improve employee health by providing access to fitness and health facilities and equips those facilities with smart gym equipment and digital solutions to offer an AI-driven workout experience for people of all skill levels.
Corporations benefit from reduced healthcare costs and increased productivity, and clubs from a growing membership base that stays engaged.
For more information about EGYM, please visit uk.egym.com.
Product range and services
■ The Fitness Hub is a single smart device for swift member onboarding, intuitive body analyses, flexibility tests and visualised progress tracking.
■ The Smart Strength series is our range of twenty adaptive resistance machines that combine digital resistance, guided movement and automated adjustments for a safe, effective and efficient training experience.
■ Smart Cardio is a software solution that seamlessly integrates leading thirdparty cardio machines and tracking into EGYM’s digital workout solutions.
■ Our range of Smart Flex machines provides personalised, smart mobility and flexibility training to members.
■ EGYM’s operator software, the Branded Member App, and the Trainer App, enable seamless member tracking, hyper-personalised training plans, and robust gym management.
■ EGYM Wellpass, EGYM’s corporate wellness solution, provides employees of partner companies with access to a wide range of local fitness and wellness services.
■ EGYM Genius is a powerful AI tool that integrates data from all fitness activities and equipment on the gym floor to create hyper-personalised training plans for members that deliver targeted, fast results, higher member satisfaction, and more opportunities for gym growth.
On 23 March 2020, Leisure facilities were forced to close with an uncertain future. During lockdown, the Covid-19 Impact Report commissioned by ukactive estimated that, with restrictions in place for 6 months, Covid-19 could result in national gym visits falling short of pre pandemic projections by as many as 707,266,931.
In Blackpool, during lockdown, the Council team worked incredibly hard to create a Covid safe environment so the community would feel confident to resume their in-gym training once facilities were able to reopen, including in their Egym circuit.
In September 2019, Martin Cardwell, General Manager at Blackpool Sports Centre, oversaw the installation of an 8 piece Egym Smart Strength circuit, situated in its own dedicated area on the main gym floor. The area was branded “Express Fitness” due to the circuit requiring only 30 minutes per session to complete.
Commenting on the install, Cardwell says: “The aim was to engage a broader demographic in the benefits of strength training. These benefits are well documented, yet strength training with traditional equipment appeals to a smaller population percentage than we would like”
“We wanted to break down barriers, creating an environment where everyone would feel comfortable regardless of experience or ability. However, we did not want an “easy” exercise solution. We wanted a solution that enabled non experienced users to train safely and effectively, utilising the latest sports science. Egym provides that solution”.
Everybody who joins the gym is inducted on the Egym equipment. The automated set up and pre-installed programs apply the optimal mix of intensity and repetition to meet specified goals. This ensures that anybody, even with no previous gym experience, is able to self-manage their sessions safely and effectively on every visit.
Egym’s intelligent solution also provides regular performance feedback. Features such as BioAge, which calculates an individual’s biological age based on their achievement on a single repetition strength test, benchmarks performance, providing ongoing motivation to train.
Blackpool Council also employs the use of Egym Digital, a Branded Member Training App, which all members are encouraged to download. This assisted engagement with members during lockdown, ensuring that even though members were unable to use the Egym equipment, they were able to access Egym’s extensive ‘at home’ workout library to continue to train outside the gym. Blackpool Council were also able to set workout challenges and link to exercise classes on the Council’s Youtube channel via the app.
Cllr Maria Kirkland, Cabinet Member for Community Cohesion and Leisure at Blackpool Council says: “Egym has extended our appeal within the community, assisting in the commercial resilience of the Leisure offering during the pandemic. Following the successful introduction of the strength circuit, the Council have expanded the Egym offering by recently installing and Egym's Smart Flex and Smart Cardio equipment. The Council also plans to introduce health referrals onto Egym’s connected solutions in the New Year. Leisure Services are finding that our community are increasingly motivated to train for their sustained current and future health rather than for aesthetics, and Egym’s range of Smart training programs make the brand a perfect partner in assisting us engage our community in healthier lifestyles”.
“The Egym Smart Strength Series has been an integral part of our offer since 2019”, explains Alex. “We realised, long before the pandemic, that a well-managed, bespoke, progressive strength training provision could play an important role in the promotion of many health benefits, not just for those who wanted to become physically stronger but a much wider demographic that simply wanted to live a longer, more mobile and fulfilling life.
“Egym’s automated set up, with visual cadence coaching from the high resolution, integrated screen has enabled us to create a non-intimidating, accessible environment where anybody – even those completely new to strength training and the gym can feel comfortable and able to complete regular, effective and safe resistance programs.
The scientifically based pre-installed training plans such as Metabolic Fit, designed to tackle diabetes and the recently added, Immunity Boost designed to strengthen the body’s defences against infection, also enable our trainers to administer effective, health oriented programs that are progressive, safe and effective without having to fully understand the complex science behind the prescription. These features have enabled us to attract a much more health oriented demographic.
This market segment priorities attendance at our club because they value the contribution our provision is making to their overall quality of life through the promotion of better health. As a result, when we re-opened our doors, in the first month, 83 per cent of our Egym users returned, despite much of the industry reporting a general trepidation. Now, 9 weeks, post reopening, 86 per cent percentage have returned with an average of 4.9 visits per month.
Egym has also helped us manage a safe environment through automated on-screen messages, both via the Smart Strength Series and the Branded Members App, that reminds members to wipe down equipment and regular hand sanitisation. This all helps to improve member confidence that the club is Covid-secure and help us encourage more members to return.
Over the last 18 months, we have introduced the Trainer App and Branded Member Apps, provided as part of Egym Digital. These provisions have enabled us to provide a wraparound service of care, giving members access to advice and coaching – helping them to maintain exercise habits even when unable to visit the club in person. This provision has helped us maintain relevance to our members and meant that when we were permitted to re-open, a visit became a natural progression.
Egym has been a significant factor in our club’s post-lockdown bounce back and I am confident that the software driven solution will continue to help us build business resilience moving forwards, thanks to its focus on ‘the everyone’ and its support of health oriented goals.
Leveraging the potential of AI, we will further drive ROI and member satisfaction for our customers by creating tailored solutions that deliver real results for members and businesses alike.
EGYM is also currently expanding Wellpass into the UK through the acquisition of Hussle, a leading player in the UK corporate fitness market. With Hussle, we will take another step in our mission to make fitness and wellbeing accessible to everyone.
Fitness First to roll out EGYM Genius AI in all German studios by summer 2026
Fitness First is consistently pushing ahead with the digitalisation of its training support, and following a successful pilot phase, the company will gradually introduce the AI-supported training solution EGYM Genius AI in all of its 220 Fitness First clubs across Germany by summer 2026. As one of the country’s largest gym chains, Fitness First is setting new standards for personalised, data-based training in Germany.
Fitness First launched a pilot phase with EGYM Genius AI in selected clubs in mid-2025. At the same time, the company acquired the FIT/One fitness chain and was faced with the task of quickly bringing training support and planning quality up to Fitness First standards. EGYM Genius AI supported the training teams in particular with onboarding, the creation and continuous adaptation of high-quality, individual training plans, and helps to reduce administrative processes, leaving more time for personal support.
The introduction of Genius AI was already strategically planned before the integration of the FIT/One locations, and gained additional momentum through the expansion. The rollout is taking place gradually in clusters of several studios at a time, ensuring training quality, employee qualification and operational processes.
Johannes Maßen, Managing Director of Fitness First & COO of the LifeFit Group, says: “With the national rollout of EGYM Genius AI at Fitness First, we are taking personalised training to a new level. The AI-supported solution creates individual training plans that dynamically adapt to the goals, performance level and progress of our members – whether the focus is on strength, endurance or health. At the same time, EGYM Genius AI significantly reduces the administrative workload for our trainers, creating more space for personalised support, quality of movement and genuine motivation.
“Our mission at Fitness First is to motivate people and make fitness an integral part of their everyday lives. EGYM Genius AI supports us perfectly in this because it intelligently combines individualisation, efficiency and training quality, enabling sustainable training success.”
With the comprehensive use of EGYM Genius AI, Fitness First is strengthening the scalability of its training concepts. The solution enables the uniform implementation of quality standards and support processes across 220 locations in Germany, ensuring a consistent training experience throughout the entire network.
Philipp Roesch-Schlanderer, CEO of EGYM, says: “Fitness First's decision to roll out EGYM Genius AI across the board is a strong signal for the future viability of data-based training support. Our networked ecosystem supports operators and teams in simplifying processes, consistently scaling training quality and noticeably reducing the workload of trainers in their day-to-day work. Especially in large location networks, this helps to reliably organise high-level support while creating more time for personal work with members.
“The introduction of EGYM Genius AI in all Fitness First studios marks an important milestone in our long-standing partnership and underlines the growing importance of AI-supported training planning in modern fitness concepts.”
EGYM Hussle and Freedom Leisure unite to strengthen corporate fitness offering and ‘strengthen lives through leisure’ across the UK
EGYM Hussle and Freedom Leisure have entered a long-term partnership arrangement, which will see over 100 of Freedom Leisure’s wellness centres added to its market-leading UK fitness marketplace.
With fantastic venues situated across the UK, this represents a significant growth opportunity for the corporate fitness market.
Freedom Leisure’s venues will become available to EGYM Hussle’s B2B member base, consisting of employees at companies who invest in the wellness of their staff and the customers of healthcare providers (such as AXA Health and Bupa) who provide subsidised fitness access as part of their overall offering.
The collaboration aims to drive increased participation in fitness, as part of EGYM Hussle’s overarching mission in the preventative healthcare space. Freedom Leisure’s venues join a rapidly growing network of 1,500+ UK gyms, pools and spas, including leading brands such as Nuffield Health, Everyone Active, Fitness First, and a diverse portfolio of independent gyms, public-run leisure centres and boutique venues.
James Crossland, director of operations at EGYM Hussle expressed his excitement upon confirmation of the partnership: “We’re delighted to be partnering with Freedom Leisure, one of the UK’s leading not-for-profit leisure operators, whose mission to improve health and wellbeing strongly aligns with our own. With a broad portfolio of community-focused leisure venues and a clear commitment to accessibility and inclusion, Freedom Leisure is a natural partner for us. We’re excited to support their ambition to make physical activity more accessible and to help extend the reach of their facilities to even more people across the UK.”
Emma Reeve, commercial director at Freedom Leisure, said: “Partnering with EGYM Hussle is a fantastic opportunity to extend the reach of our centres and help more people access the benefits of physical activity. Together, we’re making it easier for people in our communities to prioritise their health and wellbeing.”
The EGYM Hussle offering is becoming increasingly appealing to a full variety of fitness operators seeking to add new streams of revenue within a competitive fitness industry. Once known for its direct-to-consumer (B2C) model, Hussle has pivoted to focus exclusively on business-to-business (B2B) partnerships. This provides the venues on Hussle’s network with an incremental revenue scheme, unlocking access to additional members, whom they would not otherwise gain access to.
All of EGYM Hussle’s partner venues benefit from free marketing via a dedicated website, and in doing so, become part of a wider mission to improve health and wellbeing across the nation.
To explore this opportunity for your fitness venue, visit www.hussle.com/list-my-gym or contact Hussle’s director of partner sales, Owen Clements: [email protected]
EGYM Hussle and Serco Leisure unite to strengthen corporate fitness offering and help employees ‘make more of every day’ across the UK
EGYM Hussle and Serco Leisure have entered a long-term partnership arrangement, which will see 45 of Serco Leisure’s sporting facilities added to its market-leading UK fitness marketplace.
With fantastic venues situated across the UK, this represents a significant growth opportunity for the corporate fitness market.
Serco Leisure’s venues will become available to EGYM Hussle’s B2B member base, consisting of employees at companies who invest in the wellness of their staff and the customers of healthcare providers (such as AXA Health and Bupa) who provide subsidised fitness access as part of their overall offering.
The collaboration aims to drive increased participation in fitness, as part of EGYM Hussle’s overarching mission in the preventative healthcare space. Serco Leisure’s venues join a rapidly growing network of 1,500+ UK gyms, pools and spas, including leading brands such as Nuffield Health, Everyone Active, Fitness First, and a diverse portfolio of independent gyms, public-run leisure centres and boutique venues.
James Crossland, director of operations at EGYM Hussle expressed his excitement upon confirmation of the partnership: "We are delighted to be partnering with Serco Leisure, an organisation that shares our fundamental belief in the power of physical activity to transform lives. By bringing their leisure centres, destination venues and elite sporting facilities onto our network, we are providing our members with unparalleled variety and quality, ensuring that everyone, regardless of their fitness level, can find a place to thrive."
Jamie Townsend, national health and fitness manager at Serco Leisure, said: "Partnering with EGYM Hussle represents an exciting step forward in expanding access to our facilities and supporting the health and wellbeing of communities across the UK. By joining their extensive corporate network, we’re opening our doors to even more people who can benefit from our gyms, pools and specialist."
The EGYM Hussle offering is becoming increasingly appealing to a full variety of fitness operators seeking to add new streams of revenue within a competitive fitness industry. Once known for its direct-to-consumer (B2C) model, Hussle has pivoted to focus exclusively on business-to-business (B2B) partnerships. This provides the venues on Hussle’s network with an incremental revenue scheme, unlocking access to additional members, whom they would not otherwise gain access to.
All of EGYM Hussle’s partner venues benefit from free marketing via a dedicated website, and in doing so, become part of a wider mission to improve health and wellbeing across the nation.
To explore this opportunity for your fitness venue, visit www.hussle.com/list-my-gym ,or contact Hussle’s director of partner sales, Owen Clements: [email protected]
EGYM Hussle and Edinburgh Leisure unite to strengthen corporate fitness offering to help create a city ‘where everyone is inspired to engage in physical activity’
EGYM Hussle and Edinburgh Leisure have entered a long-term partnership arrangement, which will see 17 Edinburgh Leisure-managed gym venues added to its market-leading UK fitness marketplace.
With fantastic venues situated all across the city, including popular locations such as the iconic Royal Commonwealth Pool, the recently redeveloped Meadowbank Sports Centre and Edinburgh International Climbing Arena, this represents a significant growth opportunity for the corporate fitness market in Scotland’s capital.
Edinburgh Leisure’s venues will become available to EGYM Hussle’s B2B member base, consisting of employees at companies who invest in the wellness of their staff and the customers of healthcare providers (such as AXA Health and Bupa) who provide subsidised fitness access as part of their overall offering.
The collaboration aims to drive increased participation in fitness, as part of EGYM Hussle’s overarching mission in the preventative healthcare space. Edinburgh Leisure’s venues join a rapidly growing network of 1,500+ UK gyms, pools and spas, including leading brands such as Nuffield Health, Village Hotels and a diverse portfolio of independent gyms, public-run leisure centres and boutique venues.
James Crossland, Director of Operations at EGYM Hussle expressed his excitement upon confirmation of the partnership: “We’re excited to be partnering with Edinburgh Leisure, with 17 of their gym venues now available across the city. As a charitable trust with a strong focus on community health, inclusion and accessibility, Edinburgh Leisure is a fantastic partner. This collaboration helps extend access to high-quality fitness facilities for more people, while supporting Edinburgh Leisure’s mission to keep Edinburgh active and well.”
Ally Strachan, Fitness Development Manager at Edinburgh Leisure, said: “This new partnership is great news for Edinburgh Leisure and helps us continue to develop the business to serve the people of Edinburgh. By providing access to our facilities for EGYM Hussle members, it will help us to extend our reach to the corporate sector. This allows us to grow our user base and generate more income, and, as a charity, we reinvest that back into our facilities. This partnership will also create the opportunity to introduce EGYM equipment in the coming months alongside other exciting fitness developments.”
Leading on EGYM Hussle’s efforts to provide flexible fitness benefits to businesses in the Edinburgh region is Matt Smith, Hussle’s Business Development Manager, who also expressed his excitement upon the launch of the Edinburgh Leisure partnership: “Edinburgh Leisure has so many first-class facilities spread across the city, and I am delighted that they will be opening up to Hussle’s growing number of corporate users. Whether Hussle members want to swim at The Commie or work out at Meadowbank, the choice is theirs. Of course, this partnership is particularly sentimental for me, having spent four years with Edinburgh Leisure myself before joining Hussle. I know, first-hand, what a fantastic fitness and wellness experience their venues can offer to Hussle users.”
The EGYM Hussle offering is becoming increasingly appealing to a full variety of fitness operators seeking to add new streams of revenue within a competitive fitness industry. Once known for its direct-to-consumer (B2C) model, Hussle has pivoted to focus exclusively on business-to-business (B2B) partnerships. This provides the venues on Hussle’s network with an incremental revenue scheme, unlocking access to additional members, whom they would not otherwise gain access to.
All of EGYM Hussle’s partner venues benefit from free marketing via a dedicated website, and in doing so, become part of a wider mission to improve health and wellbeing across the nation.
To explore this opportunity for your fitness venue, visit www.hussle.com/list-my-gym or contact Hussle’s Director of Partner Sales, Owen Clements: [email protected]
EGYM Hussle and KA Leisure enter partnership to strengthen corporate fitness offering in the North Ayrshire region
With high-quality facilities located throughout both coastal and inland communities, including Irvine, Stevenston, the Garnock Valley, and the Isle of Arran, this partnership offers employers across the region a powerful new way to support the health and wellbeing of their workforce through flexible, accessible fitness solutions.
KA Leisure’s venues will become available to EGYM Hussle’s B2B member base, consisting of employees at companies who invest in the wellness of their staff and the customers of healthcare providers (such as AXA Health and Bupa) who provide subsidised fitness access as part of their overall offering.
The collaboration aims to drive increased participation in fitness, as part of EGYM Hussle’s overarching mission in the preventative healthcare space. KA Leisure’s venues join a rapidly growing network of 1,500+ UK gyms, pools and spas, including leading brands such as Nuffield Health, Village Gyms, and a diverse portfolio of independent gyms, public-run leisure centres and boutique venues.
Ben Stokes, Partner Sales Manager at EGYM Hussle, shared his enthusiasm following the confirmation of the new partnership with KA Leisure: “We first connected with KA Leisure at Active-Net Scotland, where it became clear that EGYM Hussle could play a key role in supporting their corporate membership offering.
"KA Leisure is a fantastic organisation with a strong commitment to improving community wellbeing, which aligns perfectly with our mission to make fitness more accessible and engaging. This partnership will bring even greater value to our corporate membership base across North Ayrshire, while driving more people to experience the benefits of an active lifestyle.”
David Stevenson, Head of Digital Transformation at KA Leisure, said: “At KA Leisure, we’re committed to creating healthier, more active communities across North Ayrshire. This exciting partnership with EGYM Hussle strengthens our corporate fitness offering by making it easier than ever for local businesses and their employees to access high-quality, flexible wellness solutions. Together, we’re empowering workplaces to prioritise wellbeing and drive positive change through fitness.”
The EGYM Hussle offering is appealing to any fitness venue or gym group who are seeking to add new streams of revenue within a competitive fitness industry. Once known for its direct-to-consumer (B2C) model, Hussle has pivoted to focus exclusively on business-to-business (B2B) partnerships. This provides the venues on Hussle’s network with an incremental revenue scheme, unlocking access to additional members, which independent venues, especially, would not otherwise gain access to.
All of EGYM Hussle’s partner venues benefit from free marketing via a dedicated website and, in doing so, become part of a wider mission to improve health and wellbeing across the nation.
To explore this opportunity for your fitness venue, visit www.hussle.com/list-my-gym or contact Hussle’s Partner Sales Manager, Ben Stokes: [email protected]
The new control centre of the EGYM Ecosystem goes live
An analytics-first approach for transparency that drives growth
At the heart of the EGYM Business Suite is the new analytics solution. It transforms millions of training data points from the EGYM Ecosystem into meaningful insights for operators: Which training programmes perform best? How are the BioAges of members improving? Thanks to these insights, operators can answer these questions and manage their facilities based on data: from equipment utilisation and course offerings to personnel planning. This creates a new form of transparency that not only increases efficiency and profitability but also strengthens member loyalty.
One platform. Full control.
The EGYM Business Suite brings together all existing EGYM portals into a single central access point; operators log in once and have access to all tools, data and services. From equipment management and the branded member app to marketing and training portals: everything is interconnected, clearly organised and easily scalable – whether for a gym, a physiotherapy practice or an international chain.
Thanks to the EGYM Business Suite, managing a fitness business is easier and more efficient than ever before:
● One login for all tools and services in the EGYM ecosystem
● A central dashboard with easy-to-read insights into member behaviour and equipment performance
● Quick analysis through clear visualisations with all key figures at a glance
● A configuration area for easy customisation of devices and apps – remotely and without external personnel costs
● Personnel management for viewing member status and tracking trainer activities
● A training portal for standardised induction and further training of the team
● All services in one place – from marketing and employee training to product support
“The EGYM Business Suite is the control centre of the EGYM Ecosystem. It shows how our solutions interact and what measurable added value they create for operators,” says Melissa Mohrhäuser, Senior Product Manager at EGYM. "Our goal was to reduce complexity while creating maximum transparency. With the EGYM Business Suite, operators are in control – and can drive their growth based on data."
The global rollout of the EGYM Business Suite will begin on October 29th and will occur gradually. This will help customers worldwide benefit from a smooth, supported transition; they will receive a notification from EGYM and will be able to use the new portal productively shortly after its launch.
EGYM Business Suite – Manage your gym like never before.
More information: https://uk.egym.com/en-gb/business-suite
Tanya Hall, UK tender & partners manager
Craig Worley, UK key account manager
Our solutions are customised for gyms of all types and sizes: from those with no trainers and minimal staff to boutique facilities offering a high-touch member experience, and from large enterprise gym chains to local authority leisure facilities.
