Cardio giant Peloton has launched its first home strength-training product.
Called Peloton Guide, the system is based on hardware with a body-tracking camera and remote control which provides the user with a connected workout experience through their TV. It also works hands-free through voice activation.
On-screen workouts are provided by Peleton’s live and on-demand library and the system is designed to help people improve their fitness in three areas: form, muscle activity and accountability.
In terms of form, working in 'self mode' users can see themselves next to the instructor on screen and can compare their positioning during the workout.
'Accountability' is built-in through the movement tracker which gives users credit for completing movements correctly and registers when users have reached the end of a workout.
'Muscle activity' helps consumers keep track of what muscle groups have been worked so they can make informed decisions about which sessions to take and so benefit from the system’s recommendations.
New programmes and class formats have been specifically created for Peloton Guide
Peloton fitness instructors Jess Simms and Selena Samuela are providing HIIT cardio and strength programmes and split programmes, intended to build muscle, are being led by Robin Arzon, Callie Gullickson, Matty Maggiacomo and Adrian Williams, while live strength-training sessions are also on offer.
The system uses AI machine learning technology to analyse data and identify movement patterns, with the goal of continually improving users’ strength training experience.
"Peloton Guide demystifies strength training to create a more engaging experience that helps members stay motivated,” said Tom Cortese, Peloton co-founder and chief product officer. “We've combined our instructors and class content with machine learning technology to create a whole new way to train. The system will also keep getting smarter, via the AI functionality, so it grows stronger alongside our members."
Peloton experienced a surge in sales during the pandemic, which more than doubled its value to US$4bn in the year to 30 June 2021, it has diversified since its shares started to fall in 2021, launching into the corporate wellness market and also adding gamification.
Towards the end of 2021, the company bought Precor, with the intention of targeting the hospitality market.
Peloton Guide marks its first foray into the strength training sector of the at-home fitness market, retailing at £275 in the UK or $295 in the US, plus a monthly subscription starting at £24 or US$24.
PELOTON GUIDE DETAILS
Floor Bootcamp bringing together HIIT cardio and strength in a 12-class programme will be exclusive to Guide for seven weeks from 11 April.
Split Programs, a traditional strength training workout will offer the option to use heavier weights to build muscle. This three- and five-day intermediate and advanced classes will be led by Robin Arzon, Callie Gullickson, Matty Maggiacomo, and Adrian Williams and will be exclusive to Guide for seven weeks from 18 April.
Strength Roll Call Strength Instructors will teach live at the same time every week, Monday to Friday. All Peloton Member scan take these classes live and on-demand, but only members using the Peloton Guide will have access to the Strength Roll Call programme.
A collection of weekly Strength Roll Call classes will be exclusively available on Peloton Guide.
