GET FIT TECH
Sign up for the FREE digital edition of Fit Tech magazine and also get the Fit Tech ezine and breaking news email alerts.
Not right now, thanksclose this window
JP Lennard
JP Lennard
JP Lennard
FIT TECH News

Peloton completes US$420m acquisition of Precor

By
The next few months are going to be some of the most exciting as Precor and Peloton work together to build for the future
– Rob Barker

At-home fitness giant Peloton has officially completed the acquisition of equipment provider Precor, in a deal worth US$420m.

Precor will now become a division of Peloton, with current Precor president, Rob Barker, becoming CEO of Precor and general manager of Peloton Commercial. He will report directly to William Lynch, president of Peloton.

The deal, first revealed in December 2020, will result in Peloton establishing a US-based manufacturing operation, helping it to meet the increased demand for its products created by the pandemic.

Peloton achieved record sales during 2020, but disruptions in the supply chain – caused by the coronavirus outbreak – led to a bottleneck leading to a "backlog of deliveries in all geographies".

Peloton will gain 625,000sq ft of factory space in North Carolina and Washington State, US, along with a 100-strong R&D team, in-house tooling and fabrication and a quality assurance set-up, enabling it to shorten time to market for its products, as its existing manufacturing capacity is mainly in Asia.

Utilising its newly-acquired manufacturing capacity, Peloton plans to produce connected fitness products in the United States before the end of the calendar year 2021. Peloton also plans to accelerate its penetration of the commercial market.

William Lynch, Peloton’s President, said: "This is a major milestone for Peloton and our global community.

“We’ve spent the last few months learning more about Precor’s relentless focus on the customer experience and we’re now even more enthusiastic about welcoming this talented team to Peloton.

"Now with Peloton and Precor, we believe we’re even better positioned to achieve our goal of bringing the best experience in connected health and fitness to more people around the world.”

Precor President Rob Barker added: "The next few months are going to be some of the most exciting as Precor and Peloton work together to build for the future and empower more people to live the lives they desire.

“With Peloton Commercial, we expect we’ll be able to not only continue our relationship with our current customers, but scale the Peloton experience that millions of people have at home to even more hotels, campuses, and multifamily residences."

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More fit tech news
Glofox will begin offering health clubs, gyms and fitness studios instant access to financing, following a deal struck with Stripe ...
Apple has previewed its much-awaited watchOS 8, the operating system for its Apple Watch. The latest update to the system ...
The combining of physical and digital has been playing an important role in membership-based fitness businesses, according to a new ...
On-demand fitness streaming platform iFit has introduced a new programme of interactive body and mind workouts, designed to "expand the ...
HCM understands that Fitness International, which operates more than 700 health clubs under the LA Fitness, Esporta Fitness and City ...
Fit tech firm Vaha is launching its interactive fitness mirror into the UK home fitness market. Vaha has been developed ...
Hussle has secured a deal to become the selected fitness partner of digital banking app Revolut. Revolut has around 3.6 ...
Peloton is recalling all of its Tread and Tread+ machines in the US, after striking a deal with the US ...
ABC Fitness Solutions is the latest supplier to launch a service to help operators cater to the increasing demand for ...
Actor Mark Wahlberg has officially joined Power Plate as an investor in parent company, Performance Health Systems and brand ambassador ...
Sports equipment and apparel giant Adidas has revealed plans to produce a mycelium leather version of its classic Stan Smith ...
Fitbit is introducing stress management tools to millions of its users by bringing them to its activity trackers for the ...
Spa consultancy and management firm WTS International has received an ISPA Innovation Award for its LifeStart on Demand platform, following ...
Olympic champion Jessica Ennis-Hill has introduced a new wellness app, developed to help women create an exercise regime based on ...
At-home fitness giant Peloton said it is "troubled" by the US Consumer Product Safety Commission's (CPSC) decision to urge consumers ...
At-home fitness startup Tempo is believed to be in the latter stages of finalising a US$100m cash injection from Japanese ...
A new at-home fitness app will enable friends, communities, and coaches to remotely work out together using live video links. ...
Fitness tech firm Therabody has expanded into a new area of wellness with the launch of a new compression recovery ...
Les Mills has come up with an ingenious solution to get around the pandemic travel bans, which threatened a long ...
A new digital fitness platform has combined a digital exercise offering with online dating features which allow users to meet ...
Sport:80, a developer of cloud-based sport management software, has launched a club management system to help governing bodies and grassroots ...
Fitness tech startup Motosumo has secured a Series A funding round, which it will use to expand and develop its ...
Prince Harry, The Duke of Sussex has become the first chief impact officer of US-based coaching and mental health firm ...
Myzone CEO, Dave Wright, has announced the launch of MZ-Switch, a mobile heart rate monitor which can now sit on ...
Featured supplier: Engaging smart technology helps gyms and fitness professionals get their leading role back
Safety, quality of service, and member engagement are key in order to offer a unique fitness experience that will boost the re-start.
Featured supplier: Connect for success with Precor
Members are returning post-lockdown expecting a fully integrated service, meaning digital connectivity has never been more important.
Les Mills: The Future of Fitness
Les Mills
Les Mills: The Future of Fitness Read more
Company profile: Gympass
On a mission to defeat inactivity, Gympass is a corporate wellness solution that builds mutually ...
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Management software
Premier Software Solutions: Management software
Exercise equipment
Matrix Fitness: Exercise equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
Precor: Fitness equipment
Featured supplier: Engaging smart technology helps gyms and fitness professionals get their leading role back
Safety, quality of service, and member engagement are key in order to offer a unique fitness experience that will boost the re-start.
Featured supplier: Connect for success with Precor
Members are returning post-lockdown expecting a fully integrated service, meaning digital connectivity has never been more important.
Company profile: Gympass
On a mission to defeat inactivity, Gympass is a corporate wellness solution that builds mutually ...
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Les Mills: The Future of Fitness
Les Mills
Les Mills: The Future of Fitness Read more
Get Fit Tech
Sign up for the free digital edition of Fit Tech magazine and the free weekly Fit Tech ezine
Sign up
Management software
Premier Software Solutions: Management software
Exercise equipment
Matrix Fitness: Exercise equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
Precor: Fitness equipment

features

Fit Tech Leadership Report

Fit tech is a growing, competitive sector. Executive search firm, Stronger Talent, recently analysed the backgrounds of more than 300 fit tech executives to provide insights into recruiting strategies, as Pete Leibman explains
interview

Blurring the lines

Les Mills has launched a suite of digital solutions to help gyms future-proof by expanding their reach in the booming online fitness space, while complementing their live offerings. Steph Eaves talks to Les Mills International’s CMO Anna Henwood to find out more

Virtual wellbeing check

Feelings of pressure, isolation and performance anxiety are commonly experienced by athletes, however it isn’t always easy for clubs to identify those who are struggling. Richard Lucas, founder of GoVox, explains how technology can help

Sky x Fiit

Fiit has secured a deal with TV giant Sky, to make its virtual workout platform available through the subscription-based Sky Q service. With 20 per cent of Fiit users now accessing the app through Sky, Fit Tech speaks to Fraser Stirling and Daniel Shellard to find out more

Clubs without walls

Venueserve Fitness is working with the Health Club Collection to drive its digital customer engagement
interview

Preston Lewis, Black Box VR

Game designers have figured out how to keep people unhealthily addicted to games. If only you could be the hero in a game that levelled up your life

Collect wind power as you move

Researchers in China have designed a tiny device that can scavenge wind energy from the breeze you make when you walk or run

Staying sticky

Bob Lawson explains how digital fitness platforms and apps can maximise retention and prevent churn
people

Kevin Dawidowicz

President, CoachMePlus
Fitness apps are designed to train clients, without a trainer on the other side. We give coaches a tool for connection
interview

Robotic muscles

We identified the need to step beyond the current approaches to muscle weakness, and move instead to placing robotic muscles exactly where they’re needed – inside the body
interview

Rodrigo Jesus, Salus Optima

The result is a powerful, holistic data-driven, outcome-focused, highly personalised application that helps people to achieve their goals and deal with the natural day-to-day problems
people

Andy Etches

Founder and sports director, Rezzil
Rezzil was able to have an injured player learning his new manager's philosophy, positioning and playing style – all from a seated position
More features
FIT TECH News

Peloton completes US$420m acquisition of Precor

By
The next few months are going to be some of the most exciting as Precor and Peloton work together to build for the future
– Rob Barker

At-home fitness giant Peloton has officially completed the acquisition of equipment provider Precor, in a deal worth US$420m.

Precor will now become a division of Peloton, with current Precor president, Rob Barker, becoming CEO of Precor and general manager of Peloton Commercial. He will report directly to William Lynch, president of Peloton.

The deal, first revealed in December 2020, will result in Peloton establishing a US-based manufacturing operation, helping it to meet the increased demand for its products created by the pandemic.

Peloton achieved record sales during 2020, but disruptions in the supply chain – caused by the coronavirus outbreak – led to a bottleneck leading to a "backlog of deliveries in all geographies".

Peloton will gain 625,000sq ft of factory space in North Carolina and Washington State, US, along with a 100-strong R&D team, in-house tooling and fabrication and a quality assurance set-up, enabling it to shorten time to market for its products, as its existing manufacturing capacity is mainly in Asia.

Utilising its newly-acquired manufacturing capacity, Peloton plans to produce connected fitness products in the United States before the end of the calendar year 2021. Peloton also plans to accelerate its penetration of the commercial market.

William Lynch, Peloton’s President, said: "This is a major milestone for Peloton and our global community.

“We’ve spent the last few months learning more about Precor’s relentless focus on the customer experience and we’re now even more enthusiastic about welcoming this talented team to Peloton.

"Now with Peloton and Precor, we believe we’re even better positioned to achieve our goal of bringing the best experience in connected health and fitness to more people around the world.”

Precor President Rob Barker added: "The next few months are going to be some of the most exciting as Precor and Peloton work together to build for the future and empower more people to live the lives they desire.

“With Peloton Commercial, we expect we’ll be able to not only continue our relationship with our current customers, but scale the Peloton experience that millions of people have at home to even more hotels, campuses, and multifamily residences."

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More fit tech news
Glofox will begin offering health clubs, gyms and fitness studios instant access to financing, following a deal struck with Stripe ...
Apple has previewed its much-awaited watchOS 8, the operating system for its Apple Watch. The latest update to the system ...
The combining of physical and digital has been playing an important role in membership-based fitness businesses, according to a new ...
On-demand fitness streaming platform iFit has introduced a new programme of interactive body and mind workouts, designed to "expand the ...
HCM understands that Fitness International, which operates more than 700 health clubs under the LA Fitness, Esporta Fitness and City ...
Fit tech firm Vaha is launching its interactive fitness mirror into the UK home fitness market. Vaha has been developed ...
Hussle has secured a deal to become the selected fitness partner of digital banking app Revolut. Revolut has around 3.6 ...
Peloton is recalling all of its Tread and Tread+ machines in the US, after striking a deal with the US ...
ABC Fitness Solutions is the latest supplier to launch a service to help operators cater to the increasing demand for ...
Actor Mark Wahlberg has officially joined Power Plate as an investor in parent company, Performance Health Systems and brand ambassador ...
Sports equipment and apparel giant Adidas has revealed plans to produce a mycelium leather version of its classic Stan Smith ...
Fitbit is introducing stress management tools to millions of its users by bringing them to its activity trackers for the ...
JP Lennard
JP Lennard