GET FIT TECH
Sign up for the FREE digital edition of Fit Tech magazine and also get the Fit Tech ezine and breaking news email alerts.
Not right now, thanksclose this window
Hussle HQ
Hussle HQ
Hussle HQ
Get Fit Tech
digital magazine
News

Peloton completes US$420m acquisition of Precor

By
The next few months are going to be some of the most exciting as Precor and Peloton work together to build for the future
– Rob Barker

At-home fitness giant Peloton has officially completed the acquisition of equipment provider Precor, in a deal worth US$420m.

Precor will now become a division of Peloton, with current Precor president, Rob Barker, becoming CEO of Precor and general manager of Peloton Commercial. He will report directly to William Lynch, president of Peloton.

The deal, first revealed in December 2020, will result in Peloton establishing a US-based manufacturing operation, helping it to meet the increased demand for its products created by the pandemic.

Peloton achieved record sales during 2020, but disruptions in the supply chain – caused by the coronavirus outbreak – led to a bottleneck leading to a "backlog of deliveries in all geographies".

Peloton will gain 625,000sq ft of factory space in North Carolina and Washington State, US, along with a 100-strong R&D team, in-house tooling and fabrication and a quality assurance set-up, enabling it to shorten time to market for its products, as its existing manufacturing capacity is mainly in Asia.

Utilising its newly-acquired manufacturing capacity, Peloton plans to produce connected fitness products in the United States before the end of the calendar year 2021. Peloton also plans to accelerate its penetration of the commercial market.

William Lynch, Peloton’s President, said: "This is a major milestone for Peloton and our global community.

“We’ve spent the last few months learning more about Precor’s relentless focus on the customer experience and we’re now even more enthusiastic about welcoming this talented team to Peloton.

"Now with Peloton and Precor, we believe we’re even better positioned to achieve our goal of bringing the best experience in connected health and fitness to more people around the world.”

Precor President Rob Barker added: "The next few months are going to be some of the most exciting as Precor and Peloton work together to build for the future and empower more people to live the lives they desire.

“With Peloton Commercial, we expect we’ll be able to not only continue our relationship with our current customers, but scale the Peloton experience that millions of people have at home to even more hotels, campuses, and multifamily residences."

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More news
A new at-home fitness app will enable friends, communities, and coaches to remotely work out together using live video links. ...
Fitness tech firm Therabody has expanded into a new area of wellness with the launch of a new compression recovery ...
Les Mills has come up with an ingenious solution to get around the pandemic travel bans, which threatened a long ...
A new digital fitness platform has combined a digital exercise offering with online dating features which allow users to meet ...
Sport:80, a developer of cloud-based sport management software, has launched a club management system to help governing bodies and grassroots ...
Fitness tech startup Motosumo has secured a Series A funding round, which it will use to expand and develop its ...
Prince Harry, The Duke of Sussex has become the first chief impact officer of US-based coaching and mental health firm ...
Myzone CEO, Dave Wright, has announced the launch of MZ-Switch, a mobile heart rate monitor which can now sit on ...
A three-year-old-boy has died of the injuries he sustained in an accident involving a Peloton Tread+ running machine. No details ...
Fitness tech and software firm Exerp has secured a strategic partnership agreement with budget gym chain PureGym. The deal will ...
A new report shows how the pandemic is shifting consumer behaviours in fitness, sport and physical activity – and how ...
A new digital fitness platform provides the social aspect of a boutique studio at home. Launching this week, Bande offers ...
Peloton is launching in Australia, marking the brand's entry to the Asia Pacific region. The launch, set to take place ...
US-based sportswear giant Fabletics has launched its own, branded fitness offer, as part of a strategy to develop a "360-degree ...
The merger of two tech firms will result in the creation of a business software company serving the wider fitness ...
Digital fitness platform NEOU has launched an on-demand service in Portuguese. It is the first of a number of non-English ...
US Army paratroopers will be fitted with data-collecting wearables for six months, as part of a project to measure stress ...
Mobile data and analytics provider App Annie has released its State Of Mobile 2021 report, in which the company estimates ...
Therabody has secured strategic investment from more than 100 superstars across sport, music and the entertainment industry. Among the 100 ...
Interactive digital fitness specialist FunXtion has partnered with health and fitness tracking software provider WeFitter. The partnership will look to ...
Brawn, the recently-launched strength training app has launched virtual leaderboards for its users across the UK and Canada. The new ...
The team behind a new digital service which allows users to transform any space into a workout area, say it ...
Launched recently, YogiFi is being marketed as the world's first smart yoga mat. YogiFi Series-1 (Pro) delivers personalised yoga sessions ...
A new online fitness platform is looking to establish itself as the first to focus solely on strength training. Set ...
Featured supplier: AskNicely helps empower businesses to improve customer experience and boost NPS
Maintaining a consistent member experience across a growing health and fitness brand can prove challenging.
Featured supplier: Precor launches member-focused Preva Mobile app
Precor has launched a mobile app to accompany its popular networked fitness solution, Preva, which has so far recorded almost a billion workouts in more than 11,000 facilities worldwide.
Excite Live Experience: Join the party with Technogym
Technogym
The new Excite line makes training more fun and inspiring for any age or fitness level with lots of workouts and entertainment options. Read more
Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
Company profile: Hussle
Hussle exists for two reasons: To increase opportunities for people to engage in physical activity ...
Exercise equipment
Matrix Fitness: Exercise equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
Spa software
ResortSuite: Spa software
Fitness equipment
Technogym: Fitness equipment
Management software
fibodo Limited: Management software
Featured supplier: AskNicely helps empower businesses to improve customer experience and boost NPS
Maintaining a consistent member experience across a growing health and fitness brand can prove challenging.
Featured supplier: Precor launches member-focused Preva Mobile app
Precor has launched a mobile app to accompany its popular networked fitness solution, Preva, which has so far recorded almost a billion workouts in more than 11,000 facilities worldwide.
Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
Company profile: Hussle
Hussle exists for two reasons: To increase opportunities for people to engage in physical activity ...
Excite Live Experience: Join the party with Technogym
Technogym
The new Excite line makes training more fun and inspiring for any age or fitness level with lots of workouts and entertainment options. Read more
Get Fit Tech
Sign up for the free digital edition of Fit Tech magazine and the free weekly Fit Tech ezine
Sign up
Exercise equipment
Matrix Fitness: Exercise equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
Spa software
ResortSuite: Spa software
Fitness equipment
Technogym: Fitness equipment
Management software
fibodo Limited: Management software

features

Funxtion: A brand new app

FunXtion and GoodLife Fitness are collaborating to help Canadians stay fit in the gym and at home

Fit Tech Leadership Report

Fit tech is a growing, competitive sector. Executive search firm, Stronger Talent, recently analysed the backgrounds of more than 300 fit tech executives to provide insights into recruiting strategies, as Pete Leibman explains
interview

Rodrigo Jesus, Salus Optima

We recognise that we can digitise most of the coaching experience, but we also recognise that the human in the loop is irreplaceable
people

Andy Etches

Founder and sports director, Rezzil
Rezzil was able to have an injured player learning his new manager's philosophy, positioning and playing style – all from a seated position
people

Devi Mahadevia

Facebook director of sports and fitness partnerships
With Facebook paid online events, publishers can charge viewers to attend a video livestream on their Facebook pages or a third party video service

Digital retention top performers

Three digital fitness platforms tell Fit Tech how they work to achieve higher levels of customer retention

Collect wind power as you move

Researchers in China have designed a tiny device that can scavenge wind energy from the breeze you make when you walk or run
people

Kevin Dawidowicz

President, CoachMePlus
Fitness apps are designed to train clients, without a trainer on the other side. We give coaches a tool for connection

Clubs without walls

Venueserve Fitness is working with the Health Club Collection to drive its digital customer engagement
interview

Blurring the lines

Les Mills has launched a suite of digital solutions to help gyms future-proof by expanding their reach in the booming online fitness space, while complementing their live offerings. Steph Eaves talks to Les Mills International’s CMO Anna Henwood to find out more

Staying sticky

Bob Lawson explains how digital fitness platforms and apps can maximise retention and prevent churn

Virtual wellbeing check

Feelings of pressure, isolation and performance anxiety are commonly experienced by athletes, however it isn’t always easy for clubs to identify those who are struggling. Richard Lucas, founder of GoVox, explains how technology can help
More features
News

Peloton completes US$420m acquisition of Precor

By
The next few months are going to be some of the most exciting as Precor and Peloton work together to build for the future
– Rob Barker

At-home fitness giant Peloton has officially completed the acquisition of equipment provider Precor, in a deal worth US$420m.

Precor will now become a division of Peloton, with current Precor president, Rob Barker, becoming CEO of Precor and general manager of Peloton Commercial. He will report directly to William Lynch, president of Peloton.

The deal, first revealed in December 2020, will result in Peloton establishing a US-based manufacturing operation, helping it to meet the increased demand for its products created by the pandemic.

Peloton achieved record sales during 2020, but disruptions in the supply chain – caused by the coronavirus outbreak – led to a bottleneck leading to a "backlog of deliveries in all geographies".

Peloton will gain 625,000sq ft of factory space in North Carolina and Washington State, US, along with a 100-strong R&D team, in-house tooling and fabrication and a quality assurance set-up, enabling it to shorten time to market for its products, as its existing manufacturing capacity is mainly in Asia.

Utilising its newly-acquired manufacturing capacity, Peloton plans to produce connected fitness products in the United States before the end of the calendar year 2021. Peloton also plans to accelerate its penetration of the commercial market.

William Lynch, Peloton’s President, said: "This is a major milestone for Peloton and our global community.

“We’ve spent the last few months learning more about Precor’s relentless focus on the customer experience and we’re now even more enthusiastic about welcoming this talented team to Peloton.

"Now with Peloton and Precor, we believe we’re even better positioned to achieve our goal of bringing the best experience in connected health and fitness to more people around the world.”

Precor President Rob Barker added: "The next few months are going to be some of the most exciting as Precor and Peloton work together to build for the future and empower more people to live the lives they desire.

“With Peloton Commercial, we expect we’ll be able to not only continue our relationship with our current customers, but scale the Peloton experience that millions of people have at home to even more hotels, campuses, and multifamily residences."

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More news
A new at-home fitness app will enable friends, communities, and coaches to remotely work out together using live video links. ...
Fitness tech firm Therabody has expanded into a new area of wellness with the launch of a new compression recovery ...
Les Mills has come up with an ingenious solution to get around the pandemic travel bans, which threatened a long ...
A new digital fitness platform has combined a digital exercise offering with online dating features which allow users to meet ...
Sport:80, a developer of cloud-based sport management software, has launched a club management system to help governing bodies and grassroots ...
Fitness tech startup Motosumo has secured a Series A funding round, which it will use to expand and develop its ...
Prince Harry, The Duke of Sussex has become the first chief impact officer of US-based coaching and mental health firm ...
Myzone CEO, Dave Wright, has announced the launch of MZ-Switch, a mobile heart rate monitor which can now sit on ...
A three-year-old-boy has died of the injuries he sustained in an accident involving a Peloton Tread+ running machine. No details ...
Fitness tech and software firm Exerp has secured a strategic partnership agreement with budget gym chain PureGym. The deal will ...
A new report shows how the pandemic is shifting consumer behaviours in fitness, sport and physical activity – and how ...
A new digital fitness platform provides the social aspect of a boutique studio at home. Launching this week, Bande offers ...
Hussle HQ
Hussle HQ