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The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
features

Promotional feature: Pulse promotion

For over 35 years Pulse has been providing fitness and leisure solutions to organisations worldwide. In that time it has worked with a variety of different sectors including the military, educational institutions, public sector gyms, private leisure clubs and premium hotels and spas, to offer bespoke fitness solutions for every need.

Published in Health Club Management 2016 issue 1

Pulse is well known for its award-winning, IFI-accredited, high tech fitness equipment, but 2015 saw you win many contracts for Strategic Leisure Development (SLD)partnerships, worth in excess of £100m. What is SLD?

Strategic Leisure Development (SLD) refers to the development strategy for a local authority’s entire portfolio of leisure stock on a long term partnership basis. Rather than looking at one facility or part of that facility, SLD looks collectively at the performance of the entire portfolio with the aim of dealing with current and future liabilities. SLD takes a holistic view of all local and national market research to create the best possible, innovative, phased development proposals which can encompass funding options and operational support.

In 2015 Pulse was appointed SLD Partner to Suffolk Coastal District Council, Great Yarmouth Borough Council and Bolsover District Council.

What services does Strategic Leisure Development encompass?
The process begins with an assessment of all leisure stock, creation of a business plan and full architectural designs by our teams. Once a facility is open we are able to provide a myriad of operational services which include operational management, staff training, IT Software and sales and marketing.

Pulse is unique in the amount of in-house services you are able to offer from your UK headquarters. Would you say that being British-based benefits you?
We believe our UK base gives us unrivalled flexibility compared to our competitors. Clients can sit with our in-house teams and create bespoke equipment, gym design and much more. This has helped us secure partnerships with the MOD and over the last three years we have supplied £6m worth of equipment to military bases all over the world. Our latest contract has seen us supply and install £300k of Pulse Fitness Equipment to the Defence Medical Rehabilitation Centre at Headley Court.

We’ve seen Pulse invest heavily in technology over the last few years. With some of the most technologically advanced products and systems on the market in your portfolio, what’s next for Pulse?
Keeping our products and systems at the forefront of the technology market is extremely important as we recognise the power of data and engagement to gain and retain members. Our technology includes front of house management systems which capture join and book online, direct debits, KPI reports and CRM.

Our Console 6 technology offers an 18.5 inch touch screen which includes digital TV, radio and full internet browsing along with social media access.

Additionally, in 2015 we launched PulseMove, which was the first cloud-based activity tracking system that connects members’ fitness inside and outside the gym, and we have also invested in a range of interactive fitness products.

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Salt therapy products
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features

Promotional feature: Pulse promotion

For over 35 years Pulse has been providing fitness and leisure solutions to organisations worldwide. In that time it has worked with a variety of different sectors including the military, educational institutions, public sector gyms, private leisure clubs and premium hotels and spas, to offer bespoke fitness solutions for every need.

Published in Health Club Management 2016 issue 1

Pulse is well known for its award-winning, IFI-accredited, high tech fitness equipment, but 2015 saw you win many contracts for Strategic Leisure Development (SLD)partnerships, worth in excess of £100m. What is SLD?

Strategic Leisure Development (SLD) refers to the development strategy for a local authority’s entire portfolio of leisure stock on a long term partnership basis. Rather than looking at one facility or part of that facility, SLD looks collectively at the performance of the entire portfolio with the aim of dealing with current and future liabilities. SLD takes a holistic view of all local and national market research to create the best possible, innovative, phased development proposals which can encompass funding options and operational support.

In 2015 Pulse was appointed SLD Partner to Suffolk Coastal District Council, Great Yarmouth Borough Council and Bolsover District Council.

What services does Strategic Leisure Development encompass?
The process begins with an assessment of all leisure stock, creation of a business plan and full architectural designs by our teams. Once a facility is open we are able to provide a myriad of operational services which include operational management, staff training, IT Software and sales and marketing.

Pulse is unique in the amount of in-house services you are able to offer from your UK headquarters. Would you say that being British-based benefits you?
We believe our UK base gives us unrivalled flexibility compared to our competitors. Clients can sit with our in-house teams and create bespoke equipment, gym design and much more. This has helped us secure partnerships with the MOD and over the last three years we have supplied £6m worth of equipment to military bases all over the world. Our latest contract has seen us supply and install £300k of Pulse Fitness Equipment to the Defence Medical Rehabilitation Centre at Headley Court.

We’ve seen Pulse invest heavily in technology over the last few years. With some of the most technologically advanced products and systems on the market in your portfolio, what’s next for Pulse?
Keeping our products and systems at the forefront of the technology market is extremely important as we recognise the power of data and engagement to gain and retain members. Our technology includes front of house management systems which capture join and book online, direct debits, KPI reports and CRM.

Our Console 6 technology offers an 18.5 inch touch screen which includes digital TV, radio and full internet browsing along with social media access.

Additionally, in 2015 we launched PulseMove, which was the first cloud-based activity tracking system that connects members’ fitness inside and outside the gym, and we have also invested in a range of interactive fitness products.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Alexa can help you book classes, check trainers’ bios and schedules, find out opening times, and a host of other information
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

We ended up raising US$7m in venture capital from incredible investors, including Andreessen Horowitz, Khosla Ventures, Primetime Partners, and GingerBread Capital
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
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