GET FIT TECH
Sign up for the FREE digital edition of Fit Tech magazine and also get the Fit Tech ezine and breaking news email alerts.
Not right now, thanksclose this window
HID Global
HID Global
HID Global
Get Fit Tech
digital magazine
features

Software: Rodrigo Jesus, Salus Optima

McLaren Racing recently announced a technical collaboration with Salus Optima, a data-driven software company that aims to empower its users to reach their health and wellbeing potential. The Salus Optima CEO explains how it works

Published in Fit Tech 2021 issue 1

What’s your background?
I have 25 years’ experience in technology, running mainly software companies. Mostly in enterprise software where complex integrations and scalability were critical topics for our clients. Throughout my career I worked with large software groups such as IBM, SAP and other major players.

Tell us about Salus Optima – what has its story been so far?
Salus Optima was founded to help solve everyday lifestyle issues through a novel approach. The issues are inactivity, poor nutrition and mental health. The novel approach is to use a highly sophisticated technology framework underpinned by human performance, science and methodologies to help people achieve their goals at their own pace.

As a society we‘re facing a daunting challenge with health care costs spiralling out of control. This is mainly due to poor lifestyle choices and a broken system that does not prioritise prevention. At Salus Optima we’ve been building technology to combat these issues through changing and incorporating positive habits that will empower our users and improve their own health outcomes.

How does Salus Optima use technology and data to offer personalised health guidance?
Personalisation is at the heart of everything we do. We consider ourselves as part of a new wave of innovation that brings personalisation to the level of the individual. We firmly believe that the one-size-fits-all approach is no longer applicable. Our users demand more and through personalisation we can be relevant for them.

We see data as a way to understand individual circumstances that are unique and deliver personalised recommendations, support and encouragement so it becomes relevant.

Tell us about your collaboration with McLaren
We have a strategic technical collaboration with McLaren. This collaboration will see us deploy our technology with the F1 travelling race team to provide them with a unique, digital coaching experience that helps optimise their own health, wellbeing and performance whilst travelling the world.

We have embarked on a large design piece to understand the pain points of the race team and the challenges they face. Reflecting and understanding is the best approach to improve and address these issues through our Human Performance framework, which is centred around four pillars – movement, nutrition, mindset and recovery, including sleep.

This is all supported by behavioural change and delivered via a highly engaging application. It is crucial in any organisation that the employees are performing at their peak and optimum level and this is what we will provide.

What sort of issues are the individuals within the race team dealing with?
This is a diverse cohort, very representative of society in general. We’re talking about mechanics, pit crew, engineers, logistics, etc. It’s very exciting to be tackling issues that are prevalent in the wider society – these are issues that you and I face every day.

Each person in the team will get different and personalised insights for better lifestyle choices that will help them to overcome personal wellness issues to ensure they are fit, healthy and happy from one season to the next. 

Tell us more about your proprietary technology – how does it work?
We’re a tech group that has been investing in our technology stack for years now. The integration of the many modules makes it a unique platform. We‘re combining our proprietary human performance framework, supported by the four pillars, with behavioural change and an AI-assisted coaching platform. 

The result is a powerful holistic, data-driven, outcome-focused, highly personalised application that helps people to achieve their goals and deal with the problems that life naturally throws at us. We understand that life gets in the way and we need to be able to adapt to our users’ needs, such as lack of time, motivation, physical and mental limitations, and this is quite unique.

How do you on-board a user?
The process is entirely digital and we try to keep it as low-burden as possible, asking only for information that we can act upon. We then supplement this initial onboarding with an ongoing data capture from usage of the app, wearables where relevant, and a series of optional, more detailed questionnaires on topics such as nutrition, should the user wish to learn more and increase personalisation.

In a specific project such as McLaren, we have a fantastic opportunity to also perform in-person tests and combine that data with what we’ve learned through the digital solution. This is an extra layer of specificity and not necessarily required if it isn’t available.

How is virtual human coaching used?
We use a blend of human and AI coaches. Our backend systems run AI models for prediction, but we couple that with human coaches as well. The reason for that is to provide not only the human touch, which is very important, but also the ability for our users to talk to people rather than a robot.

We recognise we can digitise most of the coaching experience, but we also recognise that the human in the loop is irreplaceable. Studies show that this is the right approach to create accountability and engagement, which are key for our B2B partners.

Will your work with McLaren result in any new developments that will benefit future clients?
Absolutely. The work we‘re doing with McLaren will be fit for purpose for all our business partners. The problems faced by the race team are also prevalent in society as a whole and our systems and technology will help our partners to improve wellness and wellbeing levels.

Have you done any studies to show the scientific, measurable effect of your services?
Everything we do is evidence-based and scientifically proven. Our technology is grounded in science and we have dozens of scientists and experts who collaborate with us in the four pillars of human performance.

Just for our women’s health platform we utilised more than 200 international scientific studies. We also rely on our partners to provide science to our solutions. There will be a very exciting announcement soon on a major clinical trial, but I will have to tell you more about that at a later stage.

What are the future plans for Salus Optima? 
Despite the current backdrop with the pandemic, we have seen robust growth and expansion of our partnerships across multiple markets. We also have a strong roadmap for our products that entails what we call ‘end-to-end solutions’ in which we deliver off the shelf products to our partners or more bespoke projects where our partners utilise our ‘Enterprise solution’ to solve the complex issues they have.

Also, given the strong uptake of our technology and interest of our partners, we are planning our overseas expansion – we have some territories lined up for major deployments of our technology. This is very exciting news for our collaborators and partners. We see a number of opportunities to innovate in traditional industries and are certain that our solutions can provide innovation, customer loyalty, revenue opportunities and engagement to our business partners.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features

Collect wind power as you move

Researchers in China have designed a tiny device that can scavenge wind energy from the breeze you make when you walk or run
interview

Rodrigo Jesus, Salus Optima

The result is a powerful, holistic data-driven, outcome-focused, highly personalised application that helps people to achieve their goals and deal with the natural day-to-day problems

Digital retention top performers

Three digital fitness platforms tell Fit Tech how they work to achieve higher levels of customer retention
interview

Preston Lewis, Black Box VR

Game designers have figured out how to keep people unhealthily addicted to games. If only you could be the hero in a game that levelled up your life
people

Kevin Dawidowicz

President, CoachMePlus
Fitness apps are designed to train clients, without a trainer on the other side. We give coaches a tool for connection

Clubs without walls

Venueserve Fitness is working with the Health Club Collection to drive its digital customer engagement

Staying sticky

Bob Lawson explains how digital fitness platforms and apps can maximise retention and prevent churn
interview

Robotic muscles

We identified the need to step beyond the current approaches to muscle weakness, and move instead to placing robotic muscles exactly where they’re needed – inside the body
interview

Blurring the lines

Les Mills has launched a suite of digital solutions to help gyms future-proof by expanding their reach in the booming online fitness space, while complementing their live offerings. Steph Eaves talks to Les Mills International’s CMO Anna Henwood to find out more
people

Andy Etches

Founder and sports director, Rezzil
Rezzil was able to have an injured player learning his new manager's philosophy, positioning and playing style – all from a seated position

Sky x Fiit

Fiit has secured a deal with TV giant Sky, to make its virtual workout platform available through the subscription-based Sky Q service. With 20 per cent of Fiit users now accessing the app through Sky, Fit Tech speaks to Fraser Stirling and Daniel Shellard to find out more

Fit Tech Leadership Report

Fit tech is a growing, competitive sector. Executive search firm, Stronger Talent, recently analysed the backgrounds of more than 300 fit tech executives to provide insights into recruiting strategies, as Pete Leibman explains

Funxtion: A brand new app

FunXtion and GoodLife Fitness are collaborating to help Canadians stay fit in the gym and at home

Virtual wellbeing check

Feelings of pressure, isolation and performance anxiety are commonly experienced by athletes, however it isn’t always easy for clubs to identify those who are struggling. Richard Lucas, founder of GoVox, explains how technology can help
people

Devi Mahadevia

Facebook director of sports and fitness partnerships
With Facebook paid online events, publishers can charge viewers to attend a video livestream on their Facebook pages or a third party video service
Editor's letter

Big (fit) tech

We’re entering the age of the wellness mega-corp, with the ultimate goal for investors being to dominate health and wellness markets in every channel. Prepare to expect the unexpected in this convergence of health, fitness and wellness
people

Richard Hanbury

Founder and CEO, Sana
I was in Yemen, close to the capital, Sana’a, when I had the accident that put me in a wheelchair and gave me a chronic nerve damage pain problem. This led me to develop the underlying technology of Sana
interview

PureGym

We’ve been ranked number two on the App Store for health and fitness, second only to Fitbit
interview

Digital ecosystem

The digitisation of the sector was going to happen anyway. COVID-19 has simply accelerated the digital transformation
interview

Will Ahmed, Whoop

Whoop is taking wearable technology to the next level, providing deeper insights into individuals’ physiology and enabling optimised training. Founder and CEO Will Ahmed talks to Steph Eaves about the importance of personalised feedback

Create your own energy

A breakthrough in technology means wearable devices and other health and fitness products could soon be self-powered. Steph Eaves talks to Dr Ishara Dharmasena to find out how this could impact health and fitness
interview

Paul Bowman, Wexer

The future of fitness is hybrid, says the CEO of Wexer. He shares his thoughts on why and how the industry should embrace this change
interview

Sharon Hegarty, Samsung

We’ve worked with ecosystem partners, such as Calm and Fitplan, to bring their expertise to our devices
interview

Forme Life: Trent Ward & Yves Béhar

I think the big ‘a-ha’ moment was when we had the idea that a mirror would be the best way for somebody to learn
Featured supplier: Strengthening your mind...one work out at a time
There’s nothing quite like discovering a product that creates a huge impact in our life. After all, isn’t that what we’re all searching for?
Featured supplier: The Retention People unveil 2020 Member Experience Awards winners
Member engagement software provider The Retention People (TRP) has unveiled the winners of its annual 2020 Member Experience Awards (MEA).
Mywellness App 5.0
Technogym
Mywellness helps you assess customer needs, provide great workouts and programmes, guarantee a training spot on the gym floor, offer group training, track indoor and outdoor workouts - even with 3rd party apps. Read more
Company profile: Booker by MINDBODY
Booker by Mindbody is the industry’s leading cloud-based spa and salon management platform. Our cutting-edge ...
Company profile: Myzone Group Ltd
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
Exercise equipment
Matrix Fitness: Exercise equipment
Spa software
ResortSuite: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Management software
Premier Software Solutions: Management software
Fitness equipment
Technogym: Fitness equipment
Featured supplier: Strengthening your mind...one work out at a time
There’s nothing quite like discovering a product that creates a huge impact in our life. After all, isn’t that what we’re all searching for?
Featured supplier: The Retention People unveil 2020 Member Experience Awards winners
Member engagement software provider The Retention People (TRP) has unveiled the winners of its annual 2020 Member Experience Awards (MEA).
Company profile: Booker by MINDBODY
Booker by Mindbody is the industry’s leading cloud-based spa and salon management platform. Our cutting-edge ...
Company profile: Myzone Group Ltd
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
Mywellness App 5.0
Technogym
Mywellness helps you assess customer needs, provide great workouts and programmes, guarantee a training spot on the gym floor, offer group training, track indoor and outdoor workouts - even with 3rd party apps. Read more
Get Fit Tech
Sign up for the free digital edition of Fit Tech magazine and the free weekly Fit Tech ezine
Sign up
Exercise equipment
Matrix Fitness: Exercise equipment
Spa software
ResortSuite: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Management software
Premier Software Solutions: Management software
Fitness equipment
Technogym: Fitness equipment

latest news

US Army paratroopers will be fitted with data-collecting wearables for six months, as part of a project to measure stress ...
Mobile data and analytics provider App Annie has released its State Of Mobile 2021 report, in which the company estimates ...
Therabody has secured strategic investment from more than 100 superstars across sport, music and the entertainment industry. Among the 100 ...
Interactive digital fitness specialist FunXtion has partnered with health and fitness tracking software provider WeFitter. The partnership will look to ...
Brawn, the recently-launched strength training app has launched virtual leaderboards for its users across the UK and Canada. The new ...
The team behind a new digital service which allows users to transform any space into a workout area, say it ...
Launched recently, YogiFi is being marketed as the world's first smart yoga mat. YogiFi Series-1 (Pro) delivers personalised yoga sessions ...
Everyone Active is offering a month’s free trial of its digital Everyone On Demand service to every member of the ...
Les Mills has launched a new digital content solution to support health and fitness operators in engaging their members outside ...
Digital fitness content provider Wexer has launched its new software development kit (SDK), which allows the virtual fitness content hosted ...
Audio fitness app Auro has been named as the Official Training Partner for the Winter Run 2021. The virtual event ...
Goldman Sachs is leading a US$65m financing round in Echelon Fitness – a sign it believes the at-home fitness market ...
More news
features

Software: Rodrigo Jesus, Salus Optima

McLaren Racing recently announced a technical collaboration with Salus Optima, a data-driven software company that aims to empower its users to reach their health and wellbeing potential. The Salus Optima CEO explains how it works

Published in Fit Tech 2021 issue 1

What’s your background?
I have 25 years’ experience in technology, running mainly software companies. Mostly in enterprise software where complex integrations and scalability were critical topics for our clients. Throughout my career I worked with large software groups such as IBM, SAP and other major players.

Tell us about Salus Optima – what has its story been so far?
Salus Optima was founded to help solve everyday lifestyle issues through a novel approach. The issues are inactivity, poor nutrition and mental health. The novel approach is to use a highly sophisticated technology framework underpinned by human performance, science and methodologies to help people achieve their goals at their own pace.

As a society we‘re facing a daunting challenge with health care costs spiralling out of control. This is mainly due to poor lifestyle choices and a broken system that does not prioritise prevention. At Salus Optima we’ve been building technology to combat these issues through changing and incorporating positive habits that will empower our users and improve their own health outcomes.

How does Salus Optima use technology and data to offer personalised health guidance?
Personalisation is at the heart of everything we do. We consider ourselves as part of a new wave of innovation that brings personalisation to the level of the individual. We firmly believe that the one-size-fits-all approach is no longer applicable. Our users demand more and through personalisation we can be relevant for them.

We see data as a way to understand individual circumstances that are unique and deliver personalised recommendations, support and encouragement so it becomes relevant.

Tell us about your collaboration with McLaren
We have a strategic technical collaboration with McLaren. This collaboration will see us deploy our technology with the F1 travelling race team to provide them with a unique, digital coaching experience that helps optimise their own health, wellbeing and performance whilst travelling the world.

We have embarked on a large design piece to understand the pain points of the race team and the challenges they face. Reflecting and understanding is the best approach to improve and address these issues through our Human Performance framework, which is centred around four pillars – movement, nutrition, mindset and recovery, including sleep.

This is all supported by behavioural change and delivered via a highly engaging application. It is crucial in any organisation that the employees are performing at their peak and optimum level and this is what we will provide.

What sort of issues are the individuals within the race team dealing with?
This is a diverse cohort, very representative of society in general. We’re talking about mechanics, pit crew, engineers, logistics, etc. It’s very exciting to be tackling issues that are prevalent in the wider society – these are issues that you and I face every day.

Each person in the team will get different and personalised insights for better lifestyle choices that will help them to overcome personal wellness issues to ensure they are fit, healthy and happy from one season to the next. 

Tell us more about your proprietary technology – how does it work?
We’re a tech group that has been investing in our technology stack for years now. The integration of the many modules makes it a unique platform. We‘re combining our proprietary human performance framework, supported by the four pillars, with behavioural change and an AI-assisted coaching platform. 

The result is a powerful holistic, data-driven, outcome-focused, highly personalised application that helps people to achieve their goals and deal with the problems that life naturally throws at us. We understand that life gets in the way and we need to be able to adapt to our users’ needs, such as lack of time, motivation, physical and mental limitations, and this is quite unique.

How do you on-board a user?
The process is entirely digital and we try to keep it as low-burden as possible, asking only for information that we can act upon. We then supplement this initial onboarding with an ongoing data capture from usage of the app, wearables where relevant, and a series of optional, more detailed questionnaires on topics such as nutrition, should the user wish to learn more and increase personalisation.

In a specific project such as McLaren, we have a fantastic opportunity to also perform in-person tests and combine that data with what we’ve learned through the digital solution. This is an extra layer of specificity and not necessarily required if it isn’t available.

How is virtual human coaching used?
We use a blend of human and AI coaches. Our backend systems run AI models for prediction, but we couple that with human coaches as well. The reason for that is to provide not only the human touch, which is very important, but also the ability for our users to talk to people rather than a robot.

We recognise we can digitise most of the coaching experience, but we also recognise that the human in the loop is irreplaceable. Studies show that this is the right approach to create accountability and engagement, which are key for our B2B partners.

Will your work with McLaren result in any new developments that will benefit future clients?
Absolutely. The work we‘re doing with McLaren will be fit for purpose for all our business partners. The problems faced by the race team are also prevalent in society as a whole and our systems and technology will help our partners to improve wellness and wellbeing levels.

Have you done any studies to show the scientific, measurable effect of your services?
Everything we do is evidence-based and scientifically proven. Our technology is grounded in science and we have dozens of scientists and experts who collaborate with us in the four pillars of human performance.

Just for our women’s health platform we utilised more than 200 international scientific studies. We also rely on our partners to provide science to our solutions. There will be a very exciting announcement soon on a major clinical trial, but I will have to tell you more about that at a later stage.

What are the future plans for Salus Optima? 
Despite the current backdrop with the pandemic, we have seen robust growth and expansion of our partnerships across multiple markets. We also have a strong roadmap for our products that entails what we call ‘end-to-end solutions’ in which we deliver off the shelf products to our partners or more bespoke projects where our partners utilise our ‘Enterprise solution’ to solve the complex issues they have.

Also, given the strong uptake of our technology and interest of our partners, we are planning our overseas expansion – we have some territories lined up for major deployments of our technology. This is very exciting news for our collaborators and partners. We see a number of opportunities to innovate in traditional industries and are certain that our solutions can provide innovation, customer loyalty, revenue opportunities and engagement to our business partners.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features

Collect wind power as you move

Researchers in China have designed a tiny device that can scavenge wind energy from the breeze you make when you walk or run
interview

Rodrigo Jesus, Salus Optima

Everything we do is evidence based and scientifically proven. Our technology is grounded in science and we have dozens of scientists and experts who collaborate with us in human performance

Digital retention top performers

Three digital fitness platforms tell Fit Tech how they work to achieve higher levels of customer retention
interview

Preston Lewis, Black Box VR

Game designers have figured out how to keep people unhealthily addicted to games. If only you could be the hero in a game that levelled up your life
people

Kevin Dawidowicz

President, CoachMePlus
Fitness apps are designed to train clients, without a trainer on the other side. We give coaches a tool for connection

Clubs without walls

Venueserve Fitness is working with the Health Club Collection to drive its digital customer engagement

Staying sticky

Bob Lawson explains how digital fitness platforms and apps can maximise retention and prevent churn
interview

Robotic muscles

We identified the need to step beyond the current approaches to muscle weakness, and move instead to placing robotic muscles exactly where they’re needed – inside the body
interview

Blurring the lines

Les Mills has launched a suite of digital solutions to help gyms future-proof by expanding their reach in the booming online fitness space, while complementing their live offerings. Steph Eaves talks to Les Mills International’s CMO Anna Henwood to find out more
people

Andy Etches

Founder and sports director, Rezzil
Rezzil was able to have an injured player learning his new manager's philosophy, positioning and playing style – all from a seated position

Sky x Fiit

Fiit has secured a deal with TV giant Sky, to make its virtual workout platform available through the subscription-based Sky Q service. With 20 per cent of Fiit users now accessing the app through Sky, Fit Tech speaks to Fraser Stirling and Daniel Shellard to find out more

Fit Tech Leadership Report

Fit tech is a growing, competitive sector. Executive search firm, Stronger Talent, recently analysed the backgrounds of more than 300 fit tech executives to provide insights into recruiting strategies, as Pete Leibman explains
HID Global
HID Global