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The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
features

Promotion: Xn Leisure makes insight easier

Xn Insight is revolutionising the physical activity sector by helping operators unlock the power of their activity data to benchmark their performance and take instant decisions based on customer intelligence, as Xn Leisure’s managing director, David Harris, explains

Published in Health Club Management 2017 issue 7

How would you describe Xn Insight?
It’s an easy-to-use product that gives operators access to their information on the performance of their business. There’s so much data available to operators now, but often this can be complicated and laborious to make sense of. Xn Insight is a time-saving tool which provides a clear dashboard view of business performance and KPIs, enabling them to make smarter decisions and focus on the metrics that really matter. For example, operators can understand which exercise classes and services are underperforming and then use this insight to set up targeted and automated marketing campaigns through the product to get performance back on track.

How does this system link up with the DataHub?
As readers of the article in HCM June (p72-75) will know, the DataHub is a cross-sector initiative which Xn Leisure has played a leading role in driving forward to help activity providers identify which programmes and initiatives are proving most popular and what’s working to attract and keep members. Access to core DataHub modules are free to all members, however Xn Insight is a bolt-on subscription module which enables operators to capture deeper data levels, giving them greater levels of insight and an edge on their rivals when it comes to taking key business decisions.

What are the biggest benefits that operators can gain from Xn Insight?
The added functionality gives operators access to unique data to help them make smarter decisions that will improve their proposition and increase their sales, making them more competitive.

With Xn Insight our customers can see trends, analyse secondary spend, use factual data, map the customer journey, easily create digital marketing campaigns and track their impact. It’s the type of insight that rival sectors like retail have had access to for years.

However Xn Insight is helping to close that gap and empower operators to harness their own data to increase commercial returns, demonstrate value and get communities more active.

What’s been the sector's response to Xn Insight so far?
Initial feedback from the Xn Executive user group (comprising LiveWire Warrington, Link4Life, Fife SPORTS and Leisure Trust, Surrey Sports Park, Tees Active, Lisburn and Castlereagh) has helped to greatly shape the product.

We soft-launched at the start of 2017 and operators have said they found the dashboard far more user-friendly than alternative solutions.

The data is fed into the Xn platform daily and then seamlessly converts into easy-to-understand reports. Traditionally our sector has made decisions purely around cost, but with Xn Insight there seems to be a greater appreciation from operators around the wider value that such a service can provide them. It’s a no-brainer really, why wouldn’t you want to make better use of your data?

What opportunities can Xn Insight unlock for the future of the leisure sector?
Our sector has been slow to capitalise on the mass of data collected from things like leisure management software, fitness equipment and online platforms, so the DataHub has been a vital development in standardising this data into a universal language from which we can all derive insight. Now that we’ve cracked this, products like Xn Insight can build from these blocks to offer sharper business tools that help operators make better operational and investment decisions, perform better in tenders and boost bottom line.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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features

Promotion: Xn Leisure makes insight easier

Xn Insight is revolutionising the physical activity sector by helping operators unlock the power of their activity data to benchmark their performance and take instant decisions based on customer intelligence, as Xn Leisure’s managing director, David Harris, explains

Published in Health Club Management 2017 issue 7

How would you describe Xn Insight?
It’s an easy-to-use product that gives operators access to their information on the performance of their business. There’s so much data available to operators now, but often this can be complicated and laborious to make sense of. Xn Insight is a time-saving tool which provides a clear dashboard view of business performance and KPIs, enabling them to make smarter decisions and focus on the metrics that really matter. For example, operators can understand which exercise classes and services are underperforming and then use this insight to set up targeted and automated marketing campaigns through the product to get performance back on track.

How does this system link up with the DataHub?
As readers of the article in HCM June (p72-75) will know, the DataHub is a cross-sector initiative which Xn Leisure has played a leading role in driving forward to help activity providers identify which programmes and initiatives are proving most popular and what’s working to attract and keep members. Access to core DataHub modules are free to all members, however Xn Insight is a bolt-on subscription module which enables operators to capture deeper data levels, giving them greater levels of insight and an edge on their rivals when it comes to taking key business decisions.

What are the biggest benefits that operators can gain from Xn Insight?
The added functionality gives operators access to unique data to help them make smarter decisions that will improve their proposition and increase their sales, making them more competitive.

With Xn Insight our customers can see trends, analyse secondary spend, use factual data, map the customer journey, easily create digital marketing campaigns and track their impact. It’s the type of insight that rival sectors like retail have had access to for years.

However Xn Insight is helping to close that gap and empower operators to harness their own data to increase commercial returns, demonstrate value and get communities more active.

What’s been the sector's response to Xn Insight so far?
Initial feedback from the Xn Executive user group (comprising LiveWire Warrington, Link4Life, Fife SPORTS and Leisure Trust, Surrey Sports Park, Tees Active, Lisburn and Castlereagh) has helped to greatly shape the product.

We soft-launched at the start of 2017 and operators have said they found the dashboard far more user-friendly than alternative solutions.

The data is fed into the Xn platform daily and then seamlessly converts into easy-to-understand reports. Traditionally our sector has made decisions purely around cost, but with Xn Insight there seems to be a greater appreciation from operators around the wider value that such a service can provide them. It’s a no-brainer really, why wouldn’t you want to make better use of your data?

What opportunities can Xn Insight unlock for the future of the leisure sector?
Our sector has been slow to capitalise on the mass of data collected from things like leisure management software, fitness equipment and online platforms, so the DataHub has been a vital development in standardising this data into a universal language from which we can all derive insight. Now that we’ve cracked this, products like Xn Insight can build from these blocks to offer sharper business tools that help operators make better operational and investment decisions, perform better in tenders and boost bottom line.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

The team is young and ambitious, and the awareness of technology is very high. We share trends and out-of-the-box ideas almost every day
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

My vision was to create a platform that could improve the sport for lifters at all levels and attract more people, similar to how Strava, Peloton and Zwift have in other sports
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features