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The Leisure Media Company Ltd | Fit Tech promotion
features

Tech series: The fraud squad

Do you know if everyone training in your club is valid and paid up? Kath Hudson finds out about the latest access control technology designed to help prevent fraud

Published in Health Club Management 2013 issue 10

Fraud is surprisingly common in health clubs. It can take various forms: tailgating, lending a membership card to other people, or continuing to go to the club when the membership has expired or is in arrears. Lower grade fraud might involve paying up for a basic membership, but then nipping into a class or facility that isn’t part of the membership package, going at peak times on an off-peak membership, or maybe just helping yourself to a towel.

The general public will easily find a way of justifying their actions to avoid feeling guilty about these little transgressions: they have been paying their membership but haven’t managed to get there, so why can’t their spouse have the benefit? A lot of the time they might be small incidents, but added up it could be costing your club thousands of pounds over the course of the year – at least enough to install an access control system.

Which leads us to the next question: what sort of access control system? Should gyms install turnstiles or do they create a barrier to entry, making the gym look officious rather than friendly and welcoming? How about having access control systems in other parts of the club – systems that, for example, would prevent someone who’s only paying for a gym membership from sneaking into the wet facilities? Is this taking it too far and spoiling the atmosphere, or is it protecting the club – and those members who don’t take advantage?

When it comes to access control systems, what technology is currently available, what’s coming soon, and what are the pros and cons of each option? We ask the experts for their thoughts....

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
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Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
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Fahad Alhagbani: reinventing fitness

Let’s live in the future to improve today
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Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

We ended up raising US$7m in venture capital from incredible investors, including Andreessen Horowitz, Khosla Ventures, Primetime Partners, and GingerBread Capital
App analysis

Check your form

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Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

My vision was to create a platform that could improve the sport for lifters at all levels and attract more people, similar to how Strava, Peloton and Zwift have in other sports
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
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features

Tech series: The fraud squad

Do you know if everyone training in your club is valid and paid up? Kath Hudson finds out about the latest access control technology designed to help prevent fraud

Published in Health Club Management 2013 issue 10

Fraud is surprisingly common in health clubs. It can take various forms: tailgating, lending a membership card to other people, or continuing to go to the club when the membership has expired or is in arrears. Lower grade fraud might involve paying up for a basic membership, but then nipping into a class or facility that isn’t part of the membership package, going at peak times on an off-peak membership, or maybe just helping yourself to a towel.

The general public will easily find a way of justifying their actions to avoid feeling guilty about these little transgressions: they have been paying their membership but haven’t managed to get there, so why can’t their spouse have the benefit? A lot of the time they might be small incidents, but added up it could be costing your club thousands of pounds over the course of the year – at least enough to install an access control system.

Which leads us to the next question: what sort of access control system? Should gyms install turnstiles or do they create a barrier to entry, making the gym look officious rather than friendly and welcoming? How about having access control systems in other parts of the club – systems that, for example, would prevent someone who’s only paying for a gym membership from sneaking into the wet facilities? Is this taking it too far and spoiling the atmosphere, or is it protecting the club – and those members who don’t take advantage?

When it comes to access control systems, what technology is currently available, what’s coming soon, and what are the pros and cons of each option? We ask the experts for their thoughts....

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Let’s live in the future to improve today
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

We ended up raising US$7m in venture capital from incredible investors, including Andreessen Horowitz, Khosla Ventures, Primetime Partners, and GingerBread Capital
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

My vision was to create a platform that could improve the sport for lifters at all levels and attract more people, similar to how Strava, Peloton and Zwift have in other sports
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features