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The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
features

Talking point: How can we attract more men to group exercise?

Group exercise is usually associated with women, and while men are welcome in these classes, they remain the exception rather than the rule. Lauretta Ihonor turns to industry experts to discover what can be done to attract more men to this type of exercise

Published in Health Club Management 2018 issue 2

As group exercise was thrust into the fitness spotlight by dance aerobics workouts designed with a female audience in mind, it’s unsurprising that women readily embraced the aerobics movement in its heyday. However, the group exercise concept has come a long way since the 1980s.

Dance aerobics has given way to classes that are not intrinsically gender-specific and incorporate almost every exercise modality, from circuit training to strength and flexibility. Yet despite these changes, figures from Exercise Movement Dance (EMD) – the UK’s governing body for group exercise – show only 19.5 per cent of group exercise attendees are male.

So why are so few men drawn to fitness classes? Is it down to gender differences in coordination or instruction-taking – both considered key skills for group exercise classes? Research suggests not. Male and female brains are wired differently, but brain scan studies repeatedly show that male brains are better designed for tasks that require coordination.

Perhaps the problem lies with the marketing of group exercise or female-centric programming choices made by class creators. Of course, the influence of personal preference cannot be discounted. But what do the experts think?

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

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Fit Tech people

Ali Jawad

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Users can easily identify which facilities in the UK are accessible to the disabled community
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Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
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Jamie Buck

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We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
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Alexa can help you book classes, check trainers’ bios and schedules, find out opening times, and a host of other information
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Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

We ended up raising US$7m in venture capital from incredible investors, including Andreessen Horowitz, Khosla Ventures, Primetime Partners, and GingerBread Capital
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
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Sohail Rashid

The app is free and it’s $40 to participate in one of our virtual events
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Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
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Fitbench creates modular training solutions designed to support efficient, high-quality workouts in a wide range ...
Technogym provides a complete Ecosystem made of connected smart fitness equipment, digital services and training ...
22-23 Sep 2026
Four Seasons Hotel Bangkok at Chao Phraya River, Bangkok , Thailand
Fitbench creates modular training solutions designed to support efficient, high-quality workouts in a wide range ...
Technogym provides a complete Ecosystem made of connected smart fitness equipment, digital services and training ...
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22-23 Sep 2026
Four Seasons Hotel Bangkok at Chao Phraya River, Bangkok , Thailand

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features

Talking point: How can we attract more men to group exercise?

Group exercise is usually associated with women, and while men are welcome in these classes, they remain the exception rather than the rule. Lauretta Ihonor turns to industry experts to discover what can be done to attract more men to this type of exercise

Published in Health Club Management 2018 issue 2

As group exercise was thrust into the fitness spotlight by dance aerobics workouts designed with a female audience in mind, it’s unsurprising that women readily embraced the aerobics movement in its heyday. However, the group exercise concept has come a long way since the 1980s.

Dance aerobics has given way to classes that are not intrinsically gender-specific and incorporate almost every exercise modality, from circuit training to strength and flexibility. Yet despite these changes, figures from Exercise Movement Dance (EMD) – the UK’s governing body for group exercise – show only 19.5 per cent of group exercise attendees are male.

So why are so few men drawn to fitness classes? Is it down to gender differences in coordination or instruction-taking – both considered key skills for group exercise classes? Research suggests not. Male and female brains are wired differently, but brain scan studies repeatedly show that male brains are better designed for tasks that require coordination.

Perhaps the problem lies with the marketing of group exercise or female-centric programming choices made by class creators. Of course, the influence of personal preference cannot be discounted. But what do the experts think?

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Alexa can help you book classes, check trainers’ bios and schedules, find out opening times, and a host of other information
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

We ended up raising US$7m in venture capital from incredible investors, including Andreessen Horowitz, Khosla Ventures, Primetime Partners, and GingerBread Capital
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

The app is free and it’s $40 to participate in one of our virtual events
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features