Whereas in previous years there might have been the incentive to get on your bike after school to go and meet your mates in the park, now children can use their devices and interact with friends via a headset.

This alluring but sedentary entertainment is having disastrous results on obesity and activity levels among children – with poorer areas of the country faring the worst. A report from the Royal College of Paediatrics and Child Health revealed that 40 per cent of children in the country’s most deprived areas were diagnosed as overweight or obese in 2016, compared to 27 per cent of children in more affluent areas.

There’s a huge opportunity for the fitness industry to step in, making its facilities and knowledge available to help alleviate this crisis. And with the sugar tax levy promising to double the amount of funding for school sport in the UK next year, now is the time to act.

We ask our panel for their thoughts on how the sector can achieve success.