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The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
features

Supplier showcase: Precor: Exceeding expectations

A new Anytime Fitness franchise chose to work with Precor for its entire set-up, with great results

Published in Health Club Management 2021 issue 6

Anytime Fitness Addlestone is director Nimesh Vatsa’s first franchise, alongside business partner Dipen Patel. The site, which opened in May 2021, is fully equipped by Precor and includes the company’s Resolute selectorised strength line, as well as a mix and match blend of cardio kit in the company’s Black Pearl colourway.

“Precor ensured things ran smoothly from the start,” says Vatsa. “Their approach has always been a personal one; it didn’t feel heavily sales-led, or as if their sole objective was to push kit on us. Part of our decision to partner with Precor was the support they offered while we were securing a site, which was a turbulent period for us.

“Precor’s design mock-ups were also very powerful in influencing our decision. The process was hugely collaborative and visualisations were turned around quickly. Precor included a fly-through video, which we’ve since used with great success in our pre-sales marketing and across social media. This contributed to us achieving a database of 4,000 prospects.”

Resolute Strength
Vatsa selected Resolute Strength to get ahead of the curve, making the club the first Anytime Fitness franchise to carry the line. “We saw this as an opportunity to offer our clients something with a premium look and feel coupled with robust and long-lasting design,” he says.

Precor also provided the new business with a leasing solution through Precor Customer Finance and Vatsa says: “In challenging economic times when lots of lenders were pulling back, we got a deal over the line with the minimum of fuss.”

When it came to installation, Precor helped the team overcome barriers to ensure the site met its opening date. “I’ve not come across an installation that hasn’t had challenges; you’re pulling together a complicated site with lots of dynamics,” says Vatsa. “But whatever the issue, Precor was responsive, pragmatic and quick to find a solution. One unforeseen challenge caused us to lose 12 hours of working time, but thanks to a great working partnership between Precor and its installation partners, it didn’t make a huge impact.

“We’re always trying to go above and beyond for our members and Precor has done the same for us. They’re enabling us to exceed our member expectations.”

www.precor.com

“When lots of lenders were pulling back, we got a deal over the line with the minimum of fuss” –  Nimesh Vatsa, Anytime Fitness Addlestone

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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features

Supplier showcase: Precor: Exceeding expectations

A new Anytime Fitness franchise chose to work with Precor for its entire set-up, with great results

Published in Health Club Management 2021 issue 6

Anytime Fitness Addlestone is director Nimesh Vatsa’s first franchise, alongside business partner Dipen Patel. The site, which opened in May 2021, is fully equipped by Precor and includes the company’s Resolute selectorised strength line, as well as a mix and match blend of cardio kit in the company’s Black Pearl colourway.

“Precor ensured things ran smoothly from the start,” says Vatsa. “Their approach has always been a personal one; it didn’t feel heavily sales-led, or as if their sole objective was to push kit on us. Part of our decision to partner with Precor was the support they offered while we were securing a site, which was a turbulent period for us.

“Precor’s design mock-ups were also very powerful in influencing our decision. The process was hugely collaborative and visualisations were turned around quickly. Precor included a fly-through video, which we’ve since used with great success in our pre-sales marketing and across social media. This contributed to us achieving a database of 4,000 prospects.”

Resolute Strength
Vatsa selected Resolute Strength to get ahead of the curve, making the club the first Anytime Fitness franchise to carry the line. “We saw this as an opportunity to offer our clients something with a premium look and feel coupled with robust and long-lasting design,” he says.

Precor also provided the new business with a leasing solution through Precor Customer Finance and Vatsa says: “In challenging economic times when lots of lenders were pulling back, we got a deal over the line with the minimum of fuss.”

When it came to installation, Precor helped the team overcome barriers to ensure the site met its opening date. “I’ve not come across an installation that hasn’t had challenges; you’re pulling together a complicated site with lots of dynamics,” says Vatsa. “But whatever the issue, Precor was responsive, pragmatic and quick to find a solution. One unforeseen challenge caused us to lose 12 hours of working time, but thanks to a great working partnership between Precor and its installation partners, it didn’t make a huge impact.

“We’re always trying to go above and beyond for our members and Precor has done the same for us. They’re enabling us to exceed our member expectations.”

www.precor.com

“When lots of lenders were pulling back, we got a deal over the line with the minimum of fuss” –  Nimesh Vatsa, Anytime Fitness Addlestone

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Alexa can help you book classes, check trainers’ bios and schedules, find out opening times, and a host of other information
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

My vision was to create a platform that could improve the sport for lifters at all levels and attract more people, similar to how Strava, Peloton and Zwift have in other sports
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features