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Technogym | Fit Tech promotion
Technogym | Fit Tech promotion
Technogym | Fit Tech promotion
features

Supplier showcase: Fisikal – Appy Christmas

Published in Health Club Management 2022 issue 11

Central YMCA engaged Fisikal to build a custom-branded app to manage its 2022 Christmas member acquisition promotion.

Built and delivered within a three-week window, the app enables invited individuals to activate a festive pass to Central YMCA, while also functioning as their electronic membership card throughout the 12 consecutive days of the promotion.

Getting more efficient
Ryan Palmer, COO at Central YMCA explains how this digital solution will elevate the user experience and create business efficiencies.

“Like so many operators, COVID hit our membership numbers hard. In October this year, we engaged Doug Miller, to work with us to develop our ongoing member acquisition strategy.

“To kick start the campaign, he suggested we run a digital version of the traditional 12-days of Fitness promotion. Digitalising the execution removes inefficiencies of a paper-based system while also providing real-time access to user profiles, plus activation and engagement data.

“We didn’t have the capability within our current ecosystem to make this happen. That’s when Doug put us in touch with Fisikal,” says Palmer. “Three weeks later, we had a fully functioning, custom-branded app to support our promotional needs.”

The Central YMCA Club app can be downloaded, free of charge, from the Apple App Store or Google Play Store. Content is then unlocked via a secure code provided by Central YMCA. Once inside, users can access details of the promotion and after answering profiling questions, arrange to visit the club and complete a tour.

Once in the Club, a QR code stored in the app, verifies the user, grants access and logs the initial visit and subsequent visits. The code remains active for the term of the promotion, automatically switching off at the end.

Palmer adds: “The app is a game changer. Not only does it modernise the experience of the customer, it also gives us access to real-time data that helps us to understand the popularity of the promotion and the behaviours of those involved.

“We’re able to pull customised reports to show how many people have activated the promotion, the profile of those involved, the days and times they’re visiting, how many times they visit and when the promotion is due to end, so we can intervene and encourage them to join Central YMCA Club.

A worthwhile investment
“I’m confident the revenue we generate from new memberships will far outweigh the investment,” says Palmer.

“While we’ve introduced the app to manage our seasonal promotion, now the functionality has been developed we can apply it to anything. Fisikal has opened our eyes to new possibilities and I’m excited to explore what this partnership can achieve and how it can develop.

www.fisikal.com

photo: YMCA

"Fisikal has opened our eyes to new possibilities," – Ryan Palmer, YMCA

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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features

Supplier showcase: Fisikal – Appy Christmas

Published in Health Club Management 2022 issue 11

Central YMCA engaged Fisikal to build a custom-branded app to manage its 2022 Christmas member acquisition promotion.

Built and delivered within a three-week window, the app enables invited individuals to activate a festive pass to Central YMCA, while also functioning as their electronic membership card throughout the 12 consecutive days of the promotion.

Getting more efficient
Ryan Palmer, COO at Central YMCA explains how this digital solution will elevate the user experience and create business efficiencies.

“Like so many operators, COVID hit our membership numbers hard. In October this year, we engaged Doug Miller, to work with us to develop our ongoing member acquisition strategy.

“To kick start the campaign, he suggested we run a digital version of the traditional 12-days of Fitness promotion. Digitalising the execution removes inefficiencies of a paper-based system while also providing real-time access to user profiles, plus activation and engagement data.

“We didn’t have the capability within our current ecosystem to make this happen. That’s when Doug put us in touch with Fisikal,” says Palmer. “Three weeks later, we had a fully functioning, custom-branded app to support our promotional needs.”

The Central YMCA Club app can be downloaded, free of charge, from the Apple App Store or Google Play Store. Content is then unlocked via a secure code provided by Central YMCA. Once inside, users can access details of the promotion and after answering profiling questions, arrange to visit the club and complete a tour.

Once in the Club, a QR code stored in the app, verifies the user, grants access and logs the initial visit and subsequent visits. The code remains active for the term of the promotion, automatically switching off at the end.

Palmer adds: “The app is a game changer. Not only does it modernise the experience of the customer, it also gives us access to real-time data that helps us to understand the popularity of the promotion and the behaviours of those involved.

“We’re able to pull customised reports to show how many people have activated the promotion, the profile of those involved, the days and times they’re visiting, how many times they visit and when the promotion is due to end, so we can intervene and encourage them to join Central YMCA Club.

A worthwhile investment
“I’m confident the revenue we generate from new memberships will far outweigh the investment,” says Palmer.

“While we’ve introduced the app to manage our seasonal promotion, now the functionality has been developed we can apply it to anything. Fisikal has opened our eyes to new possibilities and I’m excited to explore what this partnership can achieve and how it can develop.

www.fisikal.com

photo: YMCA

"Fisikal has opened our eyes to new possibilities," – Ryan Palmer, YMCA

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

The team is young and ambitious, and the awareness of technology is very high. We share trends and out-of-the-box ideas almost every day
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features