The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
features

Sponsored: D2F – Brand elevation

From England cricket to the Boat Race, D2F’s Matt Aynsley explains how the company’s bespoke division is excelling in the clothing and accessories market

Published in Health Club Management 2025 issue 3

At D2F Bespoke, we specialise in creating premium custom apparel and accessories to help set brands apart. Custom merchandise or uniforms can really elevate a brand and we pride ourselves on helping our clients offer the finest range.

With over two decades of industry expertise, we partner with brands of all sizes in the health, fitness and lifestyle market.

We’ve also crafted bespoke collections for some of the world’s most prestigious sporting brands, including the Olympics, the Boat Race, the FA, English Cricket Board, Premiership Rugby Clubs and more, but we also deliver for smaller events and businesses.

Fully bespoke products
Our product range is fully bespoke and covers everything from stylish outerwear and comfortable leisurewear, to socks, hats and everything in between – including branded accessories – delivering premium quality at competitive prices.

For example, we worked closely with the Boat Race to design a clothing range designed for commercial success, but also represents the race’s identity as a prestigious sporting event steeped in centuries of history.

It’s also worth mentioning that we pride ourselves on our strict code of ethical and eco-conscious sourcing policies and hold ourselves to the highest standard, as we want these brands to feel completely safe with us.

We have a five-step process to ensure every detail is perfect for our clients, starting with an in-depth consultation where we get to know the brand and explore design preferences.

We follow this up with initial concepts and refine the design – every element is customisable, even small details.

Standout results
For The Boat Race, we used the crossed oars and boat race colour detailing to customise zip pulls, as well as back neck tapes and labels. All these small details help the products stand out and create a sense of attachment between the brand and the products, beyond the base logo itself.

Once a client is satisfied with the designs, we provide a comprehensive view of the collection, allowing clients to make any additional adjustments before we move forward with creating pre-production samples for final approval.

Once full production begins, we provide ‘top samples’ – exact replicas of the final products, allowing clients to see and feel the quality before the main shipment arrives.

We work with businesses and events of all sizes. Bespoke is ideal for any brand-conscious businesses that demand uniformity, quality, and an unmistakable identity.

Anyone looking for branded products should get in touch, whether it’s high quality uniforms or a collection for retail, we can deliver across the board.

More: www.d2ffitness.com

photo: D2F

"We’ve crafted bespoke collections for some of the world’s most prestigious sporting brands, including the Olympics, the Boat Race, the FA, English Cricket Board, Premiership Rugby Clubs" – Matt Aynsley, D2F

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features

Sponsored: D2F – Brand elevation

From England cricket to the Boat Race, D2F’s Matt Aynsley explains how the company’s bespoke division is excelling in the clothing and accessories market

Published in Health Club Management 2025 issue 3

At D2F Bespoke, we specialise in creating premium custom apparel and accessories to help set brands apart. Custom merchandise or uniforms can really elevate a brand and we pride ourselves on helping our clients offer the finest range.

With over two decades of industry expertise, we partner with brands of all sizes in the health, fitness and lifestyle market.

We’ve also crafted bespoke collections for some of the world’s most prestigious sporting brands, including the Olympics, the Boat Race, the FA, English Cricket Board, Premiership Rugby Clubs and more, but we also deliver for smaller events and businesses.

Fully bespoke products
Our product range is fully bespoke and covers everything from stylish outerwear and comfortable leisurewear, to socks, hats and everything in between – including branded accessories – delivering premium quality at competitive prices.

For example, we worked closely with the Boat Race to design a clothing range designed for commercial success, but also represents the race’s identity as a prestigious sporting event steeped in centuries of history.

It’s also worth mentioning that we pride ourselves on our strict code of ethical and eco-conscious sourcing policies and hold ourselves to the highest standard, as we want these brands to feel completely safe with us.

We have a five-step process to ensure every detail is perfect for our clients, starting with an in-depth consultation where we get to know the brand and explore design preferences.

We follow this up with initial concepts and refine the design – every element is customisable, even small details.

Standout results
For The Boat Race, we used the crossed oars and boat race colour detailing to customise zip pulls, as well as back neck tapes and labels. All these small details help the products stand out and create a sense of attachment between the brand and the products, beyond the base logo itself.

Once a client is satisfied with the designs, we provide a comprehensive view of the collection, allowing clients to make any additional adjustments before we move forward with creating pre-production samples for final approval.

Once full production begins, we provide ‘top samples’ – exact replicas of the final products, allowing clients to see and feel the quality before the main shipment arrives.

We work with businesses and events of all sizes. Bespoke is ideal for any brand-conscious businesses that demand uniformity, quality, and an unmistakable identity.

Anyone looking for branded products should get in touch, whether it’s high quality uniforms or a collection for retail, we can deliver across the board.

More: www.d2ffitness.com

photo: D2F

"We’ve crafted bespoke collections for some of the world’s most prestigious sporting brands, including the Olympics, the Boat Race, the FA, English Cricket Board, Premiership Rugby Clubs" – Matt Aynsley, D2F

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Let’s live in the future to improve today
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

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Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features