Creating a great gym takes more than state-of-the-art equipment, it also requires the leveraging of the unique strengths of all stakeholders involved in the design process.
Embarking on the path to fitness innovation also demands a blend of passion and foresight, a keen understanding of industry trends and a belief in the power of partnership.
At Core Health and Fitness, we’re grateful to have dynamic distributor partners and customers by our side on this journey.
Unlocking fitness innovation
Jason Hill, strategic accounts team leader at Core Health and Fitness emphasises the importance of looking closely at current fitness trends and industry insights when creating great spaces, while also understanding cultural influences and lifestyle preferences. “My inspiration always stems from my genuine passion for the fitness industry,” he says.
Hill has worked with Dan Summerson, MD at Everlast Gyms, to create trend-forward spaces for a number of recent projects, including the new Everlast Gateshead and Everlast Rotherham.
The surge in demand for functional fitness caught the attention of the Everlast team, with Summerson saying: “One trend we picked up was the growing demand for hybrid training, driven by the popularity of Hyrox and other brands of fitness racing.
“This led us to create our Everlast Apex concept which lends itself perfectly to Hyrox training, highlighting the importance of being fully immersed in what’s happening in the industry when it comes to new concept development”.
An effective partnership
“Core provides high-quality gym equipment and good value for money,” says Summerson. “The company is the perfect fit for our ‘full service, best price’ mentality.
“The Core team goes above and beyond and tailors the offerings to our growing needs, ensuring we deliver the best experience for our members across our estate,” he says.
“Our partnership with Core is crucial for maintaining momentum,” continues Summerson. “The Core team provides the dedicated time and attention we need to achieve our desired results in the fast-paced environment in which we operate and the collaboration ensures we create a consistent brand and continuity every time someone visits one of our gyms,” he says.
Reflecting on the collaboration, Hill says “Working with Everlast is exciting and witnessing the transformation of concepts into tangible, functional spaces that positively impact the Everlast business and the lives of the Everlast members is an incredibly rewarding and fulfilling experience”.
A dynamic synergy
“The essence of a successful partnership, such as that between Core and Everlast is unwavering commitment and the synergy between individuals and organisations, fuelled by mutual trust and respect.
“The relationship is a testament to the power of shared values and common goals,” says Hill. “Together, we’ve not only revolutionised fitness spaces, but also fostered a culture of excellence and innovation, demonstrating how collaboration can drive success and inspire greatness”.
More: www.corehandf.com
