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Specifier: Show of strength
With the popularity of strength and resistance training driving change on the gym floor, Julie Cramer asks suppliers what innovations they’re bringing to market
Our product innovation strategy goes beyond current trends; it’s rooted in understanding the natural movements of the human body and applying universal design principles to create equipment that offers exceptional strength workouts.
Our new Connect System allows operators to transform offline equipment into smart, connected machines. They can track machine usage statistics and provide members with strength progress insights and a gamified in-workout display to correct their form.
When coupled with the Life Fitness Connect app and workout builder, the Connect System brings all Life Fitness / Hammer Strength equipment into the digital age, increasing customer interactions and retention.
We’ve also launched multiple selectorised machines as part of our Insignia Series – these are machines with natural, independent, converging/diverging movements.
Dual Axis Technology provides multi-directional force to improve muscle hypertrophy. The Dual Axis Chest Press, for example, combines the pressing resistance of traditional chest press with the pulling resistance of a pectoral fly.
We have three new products – the Glute Bridge, Sit/Stand Hip Abduction and Arc Leg Press – designed to improve hip movement and glute activation. We’ve also introduced upgrades and line extensions to our Hammer Strength Plate-Loaded Series. The Ground Base Multi-Squat is designed for bilateral and unilateral lower-body training, while Multi-Squat supports squats and lunges, and includes a dedicated pad for single-leg squats.
Our Plate Loaded Super Fly offers both flat and decline fly positions to target the chest from multiple angles for maximum muscle engagement. The patented movement of the Pendulum-X Squat dynamically shifts resistance, making it lighter at the bottom where the exerciser is weakest and heavier at the top where the exerciser generates maximum force. Finally, our PWR Play, with 18 different stations, enables operators to create versatile, customised strength solutions for multiple environments and exercisers.
More: www.lifefitness.com
We launched a range of six biomechanically-engineered Glutebuilder machines and recently added three more – the Glute Squat, Glute Lunge and Glute Press. Each features optimised motion paths and resistance curves that deliver smooth, constant tension on the hip and glute muscles.
Gas-assist footplates and multi-angle backrests allow exercisers to find their optimum position, while the weight range welcomes beginners while also challenging advanced users.
Adjustable shoulder pad heights, footplate angles and band-peg connections enable progression from one exercise to the next.
Details are refined through ongoing collaboration with trainers and club managers, ensuring these machines perform effectively and present well in any training environment. Our objective is to make targeted glute training both efficient and engaging.
We also recently introduced the Olympic Spotter Bench for facilities without dedicated spotters. Integrated safety arms, secure J-hooks and weight-storage horns ensure user safety and organisation. Constructed from powder-coated steel, the bench withstands heavy use and features tool-free adjustments for rapid reconfiguration.
We’ve also enhanced our RMS modular system by adding quick-release pins for station interchangeability, blank shroud options for a streamlined appearance and five cable station modules to accommodate varied workout programmes. Updated cam profiles replicate free-weight resistance curves more closely and QR-code placards guide proper exercise execution. These improvements reduce setup time, expand exercise variety and promote safer, more efficient training experiences.
Footnote: In October 2024, Precor signed a partnership with Dimension 6 Fitness to offer Nike Strength free weights to fitness facilities in North America.
Nike Strength free weights are being used with Precor’s benches, racks and plate-loaded strength products, with the deal providing fitness operators with direct access to Nike Strength’s portfolio of dumbbells, plates, barbells, kettlebells, and accessories.
More: www.precor.co.uk
With the growing interest in serious strength work, we’re delivering new biomechanics, tougher frames and smarter details. We’ve focused especially on our FreeWeight Special, a full-optional icon of plate-loaded training. The line is designed for safety and biomechanical precision, combining performance and user-friendliness, continuously enriched with new models and solutions.
This year we’ve introduced several new entries in our FreeWeight Special line. These machines are built to meet the expectations of professional athletes, with accurate biomechanics, ergonomic setups, and the solid feel you expect from Panatta.
We also revisited and improved some of our existing models, making them smoother, more compact and easier to adjust. In particular, we focused on developing a full Arm Workout Circuit, with new machines such as the Three Angles Biceps, Three Angles Triceps, the Alternate Preacher Curl, and two new Alternate Arm Curls (45° and 120°). Together, they create a complete Biceps-Triceps training area — with variety and precision.
We’ve been living and breathing strength training for over six decades. All our equipment is 100 per cent made in Italy – designed, engineered,and built in-house with the same passion as when we first started.
More: www.panattasport.com
We’ve launched Octagon Load, a circuit-based training system designed to make strength training more accessible, safer and more engaging.
Developed through research with operators, coaches and athletes, Load combines traditional plate-loaded strength training with high-tensile bands for continuous muscle activation, especially at the end range of motion.
This new strength training category features five modular stations: lift, drive, row, squat and press. All exercises are performed standing, engaging the full kinetic chain and promoting safe, full-body strength development. Users can train across the full force-velocity curve, helping develop both power and speed.
Safety is a key focus. Load’s variable resistance system allows controlled adjustments, minimising injury risks and ensuring progressive overload for continuous movement – making it suitable for rehabilitation and for adults or beginners who may feel intimidated by traditional strength training equipment.
The system is compact and modular to fit a variety of spaces, while integrated storage and optional weatherproofing enhance flexibility for indoor and outdoor setups. Load represents an investment that delivers measurable benefits. It’s not just about lifting weights – it’s about training smarter, safer and more effectively.
More: www.escapefitness.com
We know the importance of strength training when it comes to improving overall health. Ever since its introduction, our Selection line has been a cornerstone of our offering and has undergone updates over the years to enhance user experience and performance.
All Selection equipment is integrated into the Technogym Ecosystem for a seamless training experience. QR codes on the machines and NFC allow users to access video guidance and to track their workouts. Additionally, Selection 900 can be fitted with Unity Mini, for a connected training session where selected weight, range of motion and reps are detected and automatically tracked to be reviewed, both on Technogym App and Mywellness CRM.
In our ongoing quest to deliver the most comprehensive and engaging workout experience, we’re excited to introduce five new models. The new Selection 900 includes Hip Thrust, Multi Flight, Glute Press and Standing Calf. These models feature natural movement, thanks to the Physiocam and optimal trajectories, ensuring users perform movements with the right load and are also easy to set up and use, with Quick Ergo Adjustments and the Smart Pin enabling rapid workout starts.
Comfort is provided by ergonomic back seats that offer support, integrated storage for personal belongings and a towel-locking device to keep upholstery clean. Additionally, the compact Selection 700 Dual models allow users to perform two distinct exercises targeting different muscle groups, effectively doubling the available space.
More: www.technogym.com
This year we’re launching nine new plate-loaded machines to add to our existing portfolio – seven designed specifically for lower body training.
Following the launch of the Belt Squat in March, the Standing Calf is next to debut – both have been engineered from the ground up to enhance lower-body performance.
Each machine in the series features a true 1:1 weight ratio, band peg resistance, integrated weight storage and extensive range-of-motion adjustments to accommodate all users.
These additions deliver a premium training experience that keeps members engaged and progressing. For operators looking to elevate their strength floor, this new range offers the performance, versatility and innovation today’s users demand.
More: www.corehealthandfitness.com
We’ve responded to the surge in strength training by launching the 1, 3, and 5 Series – a fully scalable, modular range of rigs and racks.
Designed at our Belfast headquarters, the new series meets the evolving demands of facilities at every level, from small studios to elite performance centres. Each offers a mix of high-performance functionality, rapid delivery options and custom branding opportunities to create unique, future-proofed training environments that reflect our ‘Built Better’ promise.
The 1 Series offers a fast, off-the-shelf solution for smaller spaces needing quick turnaround without compromising on quality. The 3 Series is a modular, scalable system designed for growing facilities looking to differentiate through customisation and functionality, and the 5 Series delivers precision, durability and customisation for elite and professional training environments.
Each range is a refinement of our previous designs, directly informed by coach and gym owner feedback to enhance usability, comfort and performance – ensuring better member satisfaction, retention and long-term facility success.
More: www.blkboxfitness.com
Our focus has been on creating compact, multi-functional strength equipment that allow gym owners to deliver high quality coaching experiences, without constantly moving across the gym floor.
These systems are particularly beneficial for independent operators and small group training facilities, where space and time are limited. By streamlining the training space, our innovations help deliver a more personalised, efficient experience. Members get more face time with coaches, while trainers have versatile tools at their disposal to customise sessions and drive better outcomes.
We have a number of new products launching this year. We’re updating our Shadow Series Half Racks and Full Racks with integrated cable stacks, for small group training operators. This hybrid solution allows coaches to combine free weight and cable-based movements, reducing the need for members to move between stations and improving session efficiency.
In addition, we’re introducing a Personal Training Pod, an all-in-one training zone tailored for PTs working on larger gym floors. This setup ensures clients receive a focused coaching experience while freeing up main equipment for general member use, improving flow across the gym floor.
We’re also expanding our range with multi-bay Cable Walls, available in 12-, 8- and 4-bay configurations to offer high-traffic, cable-based training zones that complement traditional strength programmes.
More: www.indigofitness.com
We’ve launched a suite of interactive configurator tools to update the way gyms plan and customise their strength environments and bring a new level of personalisation to facility design.
Operators can visualise their ideal training setups through 3D modelling and augmented reality. This allows coaches, gym owners and athletes to build more efficient, high-performing spaces tailored to their needs.
The configurators supports streamlined purchasing, with auto-generated quote requests and direct collaboration with the Eleiko team.
It’s a step forward in user-driven, visual facility planning, in response to the growing demand for functional, well-designed strength training environments.
Rather than launching a new physical product, we’re elevating how users interact with our equipment through technology. The Eleiko configurators enhance core product lines – including Prestera racks, multistations and storage – by enabling customisation and visualisation at a new level. Users can adjust features, attachments and layouts to match their space and training needs.
It’s not a reinvention of the equipment, but of the planning and selection process – making it more accessible, intuitive and user-friendly. This innovation is a direct response to customer needs, helping operators create smarter, better-designed environments that improve training flow and equipment usage.
More: www.eleiko.com
We’ve been busy forming new partnerships with DHZ and SPLAN Fitness Mirror. The introduction of new strength and innovative technology ensures that we can now offer not just refurbished kit, but also a full range of strength at affordable prices.
The exclusive distribution of some of the DHZ ranges will enable us to offer ranges that suit all budgets – right up to premium boutiques – with a full spectrum of strength products. These include plate-loaded, fixed resistance and multi-gym stations, as well as associated accessories.
The SPLAN commercial fitness mirror ensures that we’re bringing the latest technology from the home to the gym, supplied by one of the only fitness mirror companies in the world. Offering both wall-mounted and standalone set-ups, the equipment enables workouts with weights from 2kg to 100kg, all controlled from the touchscreen.
Designed with adjustable arms to support a wide range of exercises, this piece of kit provides a comprehensive full-body workout, while eliminating the need for additional equipment and ensuring a clutter-free training environment.
More: www.pslt.co.uk
We’re laser-focused on finding innovative solutions that respond to growing demand — particularly in terms of noise reduction and space optimisation – such as reinforced weightlifting platforms engineered to absorb impact, vibration and sound.
The aim is for operators to be able to expand their strength training zones into previously restricted areas, such as upper floors or shared-use buildings, with structural or acoustic limitations. We’re particularly interested in products that balance durability with sound-deadening performance.
We’re also prioritising space-saving solutions for smaller gyms, so every facility has the opportunity to offer a complete strength training experience, regardless of size through specifying things such as compact, foldable equipment, modular rigs and integrated systems that increase functionality without compromising floor space.
Our aim is to deliver practical, high-value options that support variety, efficiency and elevated user experience.
Innovations include the KingsBox SVR Platforms which reduces noise and vibration via a multi-layered construction with cushioning, they’re proven to absorb 200 per cent more vibration than standard 30mm rubber tiles.
With a balance of firmness and shock absorption, they’re tailored for lifting, from Olympic to powerlifting.
We’re also launching the Foldable Adjustable Cable Pulley System – an evolution of traditional pulley machines.
Designed to save space without sacrificing versatility, it mounts to walls or compatible racks and folds away easily and has ergonomic wheels, making it suitable for smaller gyms looking to boost training options.
More: www.aperformance.co.uk
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