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The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
features

Specifier: Ready for a change

As the first and last impression, changing rooms can result in greater member satisfaction, better retention rates and healthier profits, as Julie Cramer discovers

Published in Health Club Management 2025 issue 2

Dominic Hyett
MD, Safe Space Lockers
Photo: Safe Space Lockers

We’ve seen how well-designed changing rooms elevate the member experience. At Knights Lodges, the luxurious, cohesive design – using consistent materials throughout the space – has received fantastic feedback. Guests often mention how these details enhance their visit.

At the Bobby Moore Sports Hub, the premium-quality changing rooms set a benchmark for similar facilities, creating a high-end experience that feels welcoming and professional. As the first and last areas users interact with, changing rooms play a vital role in shaping their overall impression. When done well, they leave a lasting, positive impact on everyone who uses them.

Consumer needs are shifting toward more flexible configurations, with a mix of locker sizes for varying user demands, from commuters to casual visitors. A reduction in the number of lockers is allowing for larger, Instagram-worthy vanity areas, catering to users seeking stylish, functional spaces​. Features such as full-length mirrors and private changing cubicles deliver a great experience and the growing trend of sharing experiences online, reflects evolving member behaviour and expectations.

What are the must-haves?

Offering a variety of locker sizes is crucial because different users have different needs. Commuters might need space for larger bags, while others may only require compact storage for valuables.

Privacy is another important consideration, so including some private changing cubicles ensures everyone feels comfortable, regardless of their background or preferences. We’ve also noticed that larger, stylish vanity areas make a big difference. Members appreciate spaces that feel modern and inviting, especially as these areas are increasingly used for social media moments.

Lighting plays a huge role too. Warm, soft lighting creates a welcoming atmosphere while still being practical and safe. Adding features such as LEDs or strip lights can help reinforce a club’s branding while setting the right mood.

Finally, ensuring lock mechanisms are user-friendly and suited to the member base is essential. It’s these thoughtful details that create a truly exceptional changing room experience.

We recommend working with specialists in the field to create a great member experience in your changing rooms. They understand how to tailor the space to your members’ needs while keeping your brand identity intact and ensuring the project comes in on budget.

TOP TIP: Lighting and colour are key elements to consider. It’s not just about the colour of the lockers but also the floors, benches, and other fittings, which all contribute to the overall feel. Textures are just as important. Thoughtful choices can create a sense of warmth and quality, ensuring the space is both functional and inviting. A well-designed changing room makes a lasting impression on members.

More: www.safespacelockers.co.uk

When done well, changing areas leave a lasting, positive impact on everyone who uses them
Members appreciate spaces that feel modern and open / photo: Safe Space Lockers / christopher baker
Changing rooms can be an important part of the customer journey / photo: Safe Space Lockers / Tatum Reid Photography
Howard Braband
MD, Gymkit UK
photo: GymKit uk

The difference between a gym in most budget clubs and high-end luxury clubs these days is minimal. The equipment is well maintained in both and the spec is usually similar. Investing time, creativity and thought into changing room design and fit-out needn’t cost a fortune but can make a huge difference to the customer experience.

A changing room should be an area where staff are proud to show prospective customers – a key selling point of the club. A recent report by HFA/IHRSA found members consistently rank changing rooms as one of the key factors in choosing or renewing their membership.

Post-COVID, customers place a much higher value on cleanliness and aesthetics in changing rooms. These spaces are no longer used just for a quick shower. They’re essential areas for self-care.

There's a new breed of customer who uses them as a place to slow down, unwind, and disconnect from a hectic workday or an intense workout. They should reflect the club’s brand in their look, feel and overall design.

What are the must-haves?

Well-designed vanity units, with quality mirrors and lighting are important. Lockers that are wide enough to accommodate the average sports bag are a non-negotiable – 450mm wide is ideal.

Offering a range of locker sizes/configurations is smart – not everyone needs a large locker, so mix it up with smaller security lockers, bag holders and larger lockers with hanging compartments.

Give thought to the locking system. Digital locks can be expensive but offer a premium experience for the customers. Quality hair dryers and complimentary eco-friendly toiletries will make a big difference and your customers will notice – you’re telling them you care.

Calming design with soft, low-level lighting, subtle background music and a feeling of space with ample seating and good ventilation are essential. Dedicate space – at least 10 per cent of the club's floor area should be put by for changing spaces.

TOP TIP:Go beyond the basics with quality air purifiers to keep odours and stuffiness at bay. LED lighting at the bottom and tops of lockers enhance the aesthetics and give a premium feel. Carefully-placed plants or even fresh flowers make a powerful impact. A thoughtfully-designed changing room turns a basic necessity into an enjoyable luxury experience

More: www.gymkituk.com

Dedicate space – at least 10 per cent of the club should be changing area
Changing areas should reflect a club's overall brand, look and feel / photo: GymKit uk
Use lighting to create a premium feel
photo: GymKit uk / Henning Koestler Photography
Creating fabulousness

✻ Think of your changing rooms as an essential place for self care, not just a quick shower

✻ Offer a mix of different-sized lockers for various needs

✻ Ensure there are sufficient private changing spaces

✻ Include seating areas to enhance inclusivity and comfort

✻ Create a premium feel and a relaxed mood through clever use of energy-efficient LED lighting

✻ Consider creating ‘Instagrammable’ vanity areas with a cool aesthetic to attract younger users

✻ Go beyond the basics, to offer simple but appreciated items such as air purifiers, plants, eco-friendly toiletries and tissues. Consider giving free sanitary products

✻ Keep everything squeaky clean and well maintained

✻ Ensure toilet cubicles are big enough to avoid sanitary bins being jammed against the toilet

✻ Provide sanitary bins for men to support those with incontinence

✻ Descale your shower and tap heads regularly and clean out your drains

✻ Change toilet seats when needed, use recyclable ones (and recycle). Make sure they fit

✻ Shop wisely for locks to avoid expensive battery changes and cumbersome keys

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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features

Specifier: Ready for a change

As the first and last impression, changing rooms can result in greater member satisfaction, better retention rates and healthier profits, as Julie Cramer discovers

Published in Health Club Management 2025 issue 2

Dominic Hyett
MD, Safe Space Lockers
Photo: Safe Space Lockers

We’ve seen how well-designed changing rooms elevate the member experience. At Knights Lodges, the luxurious, cohesive design – using consistent materials throughout the space – has received fantastic feedback. Guests often mention how these details enhance their visit.

At the Bobby Moore Sports Hub, the premium-quality changing rooms set a benchmark for similar facilities, creating a high-end experience that feels welcoming and professional. As the first and last areas users interact with, changing rooms play a vital role in shaping their overall impression. When done well, they leave a lasting, positive impact on everyone who uses them.

Consumer needs are shifting toward more flexible configurations, with a mix of locker sizes for varying user demands, from commuters to casual visitors. A reduction in the number of lockers is allowing for larger, Instagram-worthy vanity areas, catering to users seeking stylish, functional spaces​. Features such as full-length mirrors and private changing cubicles deliver a great experience and the growing trend of sharing experiences online, reflects evolving member behaviour and expectations.

What are the must-haves?

Offering a variety of locker sizes is crucial because different users have different needs. Commuters might need space for larger bags, while others may only require compact storage for valuables.

Privacy is another important consideration, so including some private changing cubicles ensures everyone feels comfortable, regardless of their background or preferences. We’ve also noticed that larger, stylish vanity areas make a big difference. Members appreciate spaces that feel modern and inviting, especially as these areas are increasingly used for social media moments.

Lighting plays a huge role too. Warm, soft lighting creates a welcoming atmosphere while still being practical and safe. Adding features such as LEDs or strip lights can help reinforce a club’s branding while setting the right mood.

Finally, ensuring lock mechanisms are user-friendly and suited to the member base is essential. It’s these thoughtful details that create a truly exceptional changing room experience.

We recommend working with specialists in the field to create a great member experience in your changing rooms. They understand how to tailor the space to your members’ needs while keeping your brand identity intact and ensuring the project comes in on budget.

TOP TIP: Lighting and colour are key elements to consider. It’s not just about the colour of the lockers but also the floors, benches, and other fittings, which all contribute to the overall feel. Textures are just as important. Thoughtful choices can create a sense of warmth and quality, ensuring the space is both functional and inviting. A well-designed changing room makes a lasting impression on members.

More: www.safespacelockers.co.uk

When done well, changing areas leave a lasting, positive impact on everyone who uses them
Members appreciate spaces that feel modern and open / photo: Safe Space Lockers / christopher baker
Changing rooms can be an important part of the customer journey / photo: Safe Space Lockers / Tatum Reid Photography
Howard Braband
MD, Gymkit UK
photo: GymKit uk

The difference between a gym in most budget clubs and high-end luxury clubs these days is minimal. The equipment is well maintained in both and the spec is usually similar. Investing time, creativity and thought into changing room design and fit-out needn’t cost a fortune but can make a huge difference to the customer experience.

A changing room should be an area where staff are proud to show prospective customers – a key selling point of the club. A recent report by HFA/IHRSA found members consistently rank changing rooms as one of the key factors in choosing or renewing their membership.

Post-COVID, customers place a much higher value on cleanliness and aesthetics in changing rooms. These spaces are no longer used just for a quick shower. They’re essential areas for self-care.

There's a new breed of customer who uses them as a place to slow down, unwind, and disconnect from a hectic workday or an intense workout. They should reflect the club’s brand in their look, feel and overall design.

What are the must-haves?

Well-designed vanity units, with quality mirrors and lighting are important. Lockers that are wide enough to accommodate the average sports bag are a non-negotiable – 450mm wide is ideal.

Offering a range of locker sizes/configurations is smart – not everyone needs a large locker, so mix it up with smaller security lockers, bag holders and larger lockers with hanging compartments.

Give thought to the locking system. Digital locks can be expensive but offer a premium experience for the customers. Quality hair dryers and complimentary eco-friendly toiletries will make a big difference and your customers will notice – you’re telling them you care.

Calming design with soft, low-level lighting, subtle background music and a feeling of space with ample seating and good ventilation are essential. Dedicate space – at least 10 per cent of the club's floor area should be put by for changing spaces.

TOP TIP:Go beyond the basics with quality air purifiers to keep odours and stuffiness at bay. LED lighting at the bottom and tops of lockers enhance the aesthetics and give a premium feel. Carefully-placed plants or even fresh flowers make a powerful impact. A thoughtfully-designed changing room turns a basic necessity into an enjoyable luxury experience

More: www.gymkituk.com

Dedicate space – at least 10 per cent of the club should be changing area
Changing areas should reflect a club's overall brand, look and feel / photo: GymKit uk
Use lighting to create a premium feel
photo: GymKit uk / Henning Koestler Photography
Creating fabulousness

✻ Think of your changing rooms as an essential place for self care, not just a quick shower

✻ Offer a mix of different-sized lockers for various needs

✻ Ensure there are sufficient private changing spaces

✻ Include seating areas to enhance inclusivity and comfort

✻ Create a premium feel and a relaxed mood through clever use of energy-efficient LED lighting

✻ Consider creating ‘Instagrammable’ vanity areas with a cool aesthetic to attract younger users

✻ Go beyond the basics, to offer simple but appreciated items such as air purifiers, plants, eco-friendly toiletries and tissues. Consider giving free sanitary products

✻ Keep everything squeaky clean and well maintained

✻ Ensure toilet cubicles are big enough to avoid sanitary bins being jammed against the toilet

✻ Provide sanitary bins for men to support those with incontinence

✻ Descale your shower and tap heads regularly and clean out your drains

✻ Change toilet seats when needed, use recyclable ones (and recycle). Make sure they fit

✻ Shop wisely for locks to avoid expensive battery changes and cumbersome keys

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Alexa can help you book classes, check trainers’ bios and schedules, find out opening times, and a host of other information
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

We ended up raising US$7m in venture capital from incredible investors, including Andreessen Horowitz, Khosla Ventures, Primetime Partners, and GingerBread Capital
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features