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features

Research round-up: There's an idea

Exercise can help to spark the imagination and increase creativity, say scientists from the Netherlands

Published in Health Club Management 2014 issue 4

Do keep a thesaurus, but in the shed at the back of your garden or behind the fridge, somewhere that demands travel or effort,” once said Roddy Doyle, author of The Commitments, when asked how to avoid writer’s block. He’s not alone in this kind of thinking, as over the centuries many authors and artists have claimed that moving the body helps to overcome mental block and aid inspiration. Now researchers from the Netherlands have found regular exercise does indeed help promote creativity.

Thinking tasks
The research – which was led by Lorenzo Colzato, a cognitive psychologist at Leiden University in the Netherlands – specifically looked at the impact physical activity had on the two main ingredients of creativity: divergent and convergent thinking. Divergent thinking involves thinking up as many solutions as possible for a certain problem. Convergent thinking leads to one single correct solution for a given problem.

Ninety-six male and female adults aged around 20–21 years were recruited for the research. Half of them were athletes who’d exercised at least three times a week over the past two years, while the other half had led sedentary lives.

In the divergent thinking assignment, participants listed as many possible uses for six common household items, such as a pen, towel or bottle.

In the convergent thinking assignment, participants were presented with three unrelated words such as ‘time’, ‘hair’ and ‘stretch’. They were then asked to find a common associate – which in this example was the word ‘long’.

Each task was undertaken three times by both groups. First, the tasks were carried out while participants sat on a static bike but, for control purposes, did not exercise. Following that, the tasks were completed while participants cycled at a moderate speed, and then while they cycled at an intense pace.

Creative spark
The athletes performed better overall in the tasks, implying that exercise boosts creativity. However, it was also suggested that the fitness of the individual could have an impact, as well as the immediate exercise being carried out.

Non-athletes’ performance was significantly impaired when they exercised, and they performed worst in the task where they had to exercise the most. Meanwhile, athletes performed slightly better in the convergent thinking test when they exercised, specifically when they cycled the hardest. Further research is needed to look at why this is the case, but the scientists speculate that there could be a number of causes.

Colzato says: “We think physical movement is good for the ability to think flexibly, but only if the body is used to being active. Otherwise, a large part of the energy intended for creative thinking goes to the movement itself.”

For the athletes, the actual act of exercise was automatic, so they had more capacity for thinking while they worked out. In addition, the scientists believe aerobic fitness training might enhance cognitive-control processes and the tasks relying on them. They suggest that “it’s not unreasonable to suspect that even more active individuals would show reliable benefits in tasks relying on convergent thinking”.

*Colzato, LS et al. The Impact of Physical Exercise on Convergent and Divergent Thinking. Frontiers in Human Neuroscience. December 2013

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features

Research round-up: There's an idea

Exercise can help to spark the imagination and increase creativity, say scientists from the Netherlands

Published in Health Club Management 2014 issue 4

Do keep a thesaurus, but in the shed at the back of your garden or behind the fridge, somewhere that demands travel or effort,” once said Roddy Doyle, author of The Commitments, when asked how to avoid writer’s block. He’s not alone in this kind of thinking, as over the centuries many authors and artists have claimed that moving the body helps to overcome mental block and aid inspiration. Now researchers from the Netherlands have found regular exercise does indeed help promote creativity.

Thinking tasks
The research – which was led by Lorenzo Colzato, a cognitive psychologist at Leiden University in the Netherlands – specifically looked at the impact physical activity had on the two main ingredients of creativity: divergent and convergent thinking. Divergent thinking involves thinking up as many solutions as possible for a certain problem. Convergent thinking leads to one single correct solution for a given problem.

Ninety-six male and female adults aged around 20–21 years were recruited for the research. Half of them were athletes who’d exercised at least three times a week over the past two years, while the other half had led sedentary lives.

In the divergent thinking assignment, participants listed as many possible uses for six common household items, such as a pen, towel or bottle.

In the convergent thinking assignment, participants were presented with three unrelated words such as ‘time’, ‘hair’ and ‘stretch’. They were then asked to find a common associate – which in this example was the word ‘long’.

Each task was undertaken three times by both groups. First, the tasks were carried out while participants sat on a static bike but, for control purposes, did not exercise. Following that, the tasks were completed while participants cycled at a moderate speed, and then while they cycled at an intense pace.

Creative spark
The athletes performed better overall in the tasks, implying that exercise boosts creativity. However, it was also suggested that the fitness of the individual could have an impact, as well as the immediate exercise being carried out.

Non-athletes’ performance was significantly impaired when they exercised, and they performed worst in the task where they had to exercise the most. Meanwhile, athletes performed slightly better in the convergent thinking test when they exercised, specifically when they cycled the hardest. Further research is needed to look at why this is the case, but the scientists speculate that there could be a number of causes.

Colzato says: “We think physical movement is good for the ability to think flexibly, but only if the body is used to being active. Otherwise, a large part of the energy intended for creative thinking goes to the movement itself.”

For the athletes, the actual act of exercise was automatic, so they had more capacity for thinking while they worked out. In addition, the scientists believe aerobic fitness training might enhance cognitive-control processes and the tasks relying on them. They suggest that “it’s not unreasonable to suspect that even more active individuals would show reliable benefits in tasks relying on convergent thinking”.

*Colzato, LS et al. The Impact of Physical Exercise on Convergent and Divergent Thinking. Frontiers in Human Neuroscience. December 2013

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
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Fahad Alhagbani: reinventing fitness

The team is young and ambitious, and the awareness of technology is very high. We share trends and out-of-the-box ideas almost every day
Opinion

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Ageing

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Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
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We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
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CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
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We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
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