Indoor cycling has been a staple offering on gym class timetables for years, picking up legions of dedicated fans who become incredibly passionate and loyal to their chosen class. Now indoor cycling is on the rise again, enjoying a renewed interest thanks to factors such as the growing visibility of elite cycling – the Olympics and the Tour de France – exciting new formats of club and programming, and an influx of innovation in technology.
It’s time to take a fresh look at how the many indoor cycling options might be used to bring a buzz to fitness facilities. So how can operators capitalise on this renewed public interest?