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FIT TECH News

Wexer buys Intelivideo to drive US growth

By
Wexer – part of Core Health and Fitness – has acquired on-demand fitness and livestreaming provider Intelivideo
Core Health and Fitness acquired Wexer in April 2022 and is owned by Gainline Capital
The Intelivideo deal will grow Wexer’s membership base and revenues in the US market
Current Intelivideo clients will be migrated automatically to Wexer’s platform
Wexer’s acquisition by Core Health and Fitness, completed in April 2022, gave us the support, investment and distribution we needed to dramatically scale our business, Paul Bowman, CEO of Wexer
Credit: Wexer / Paul Bowman
Wexer’s acquisition by Core Health and Fitness, completed in April 2022, gave us the support, investment and distribution we needed to dramatically scale our business
– Paul Bowman, CEO of Wexer

Wexer has acquired on-demand fitness and livestreaming provider Intelivideo. The purchase comes as part of a strategy to consolidate the digital fitness market, following Wexer has acquired on-demand fitness and livestreaming provider Intelivideo. The purchase

comes as part of a strategy to consolidate the digital fitness market, following the acquisition of Wexer by Core Health and Fitness last year.

Core is a portfolio company of US-based private equity firm Gainline Capital and this acquisition will help Wexer scale up across multiple markets and verticals in the US market.

“Wexer’s acquisition by Core Health and Fitness, completed in April 2022, gave us the support, investment and distribution we needed to dramatically scale our business,” said Paul Bowman, CEO of Wexer. “That scaling was always going to include significant acquisitions to consolidate the digital fitness sector. This Intelivideo deal is the first such acquisition, instantly and significantly growing Wexer’s presence, customer base and revenues in the US market.”

In an exclusive interview with HCM, Bowman said he felt the fitness market was all about consolidation with "low-cost and premium operators squeezing the mid-market to the point of being price-driven". He underlined the importance of clubs engaging with digital fitness tools and platforms so the data can be used to drive a more personalised experience for members.

Existing Intelivideo customers will be migrated onto Wexer’s platform where they can access all new technology and content.

“As digital fitness becomes a key weapon for fitness brands, Wexer’s leading technology platform and content distribution opportunities represent a huge opportunity for the premium Intelivideo client base,” said Matt Given, CEO of Intelivideo. “Wexer has a long-term outlook on fitness and wellness, with substantial resources to execute an aggressive technology roadmap.

"Intelivideo brings significant expertise to the space, as well as a customer base that features some of North America’s most well-respected and successful digital pioneers.”

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The internationally-recognised sporting goods exhibition Sports and Fitness Taiwan (TaiSPO) will return on 22-25 March 2023. The event will be held at the Taipei Nangang Exhibition Center, Hall 2 (TaiNEX 2) and feature a full range of sporting goods, fitness equipment, sports technology, and workout services for all ages.
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FIT TECH News

Wexer buys Intelivideo to drive US growth

By
Wexer – part of Core Health and Fitness – has acquired on-demand fitness and livestreaming provider Intelivideo
Core Health and Fitness acquired Wexer in April 2022 and is owned by Gainline Capital
The Intelivideo deal will grow Wexer’s membership base and revenues in the US market
Current Intelivideo clients will be migrated automatically to Wexer’s platform
Wexer’s acquisition by Core Health and Fitness, completed in April 2022, gave us the support, investment and distribution we needed to dramatically scale our business, Paul Bowman, CEO of Wexer
Credit: Wexer / Paul Bowman
Wexer’s acquisition by Core Health and Fitness, completed in April 2022, gave us the support, investment and distribution we needed to dramatically scale our business
– Paul Bowman, CEO of Wexer

Wexer has acquired on-demand fitness and livestreaming provider Intelivideo. The purchase comes as part of a strategy to consolidate the digital fitness market, following Wexer has acquired on-demand fitness and livestreaming provider Intelivideo. The purchase

comes as part of a strategy to consolidate the digital fitness market, following the acquisition of Wexer by Core Health and Fitness last year.

Core is a portfolio company of US-based private equity firm Gainline Capital and this acquisition will help Wexer scale up across multiple markets and verticals in the US market.

“Wexer’s acquisition by Core Health and Fitness, completed in April 2022, gave us the support, investment and distribution we needed to dramatically scale our business,” said Paul Bowman, CEO of Wexer. “That scaling was always going to include significant acquisitions to consolidate the digital fitness sector. This Intelivideo deal is the first such acquisition, instantly and significantly growing Wexer’s presence, customer base and revenues in the US market.”

In an exclusive interview with HCM, Bowman said he felt the fitness market was all about consolidation with "low-cost and premium operators squeezing the mid-market to the point of being price-driven". He underlined the importance of clubs engaging with digital fitness tools and platforms so the data can be used to drive a more personalised experience for members.

Existing Intelivideo customers will be migrated onto Wexer’s platform where they can access all new technology and content.

“As digital fitness becomes a key weapon for fitness brands, Wexer’s leading technology platform and content distribution opportunities represent a huge opportunity for the premium Intelivideo client base,” said Matt Given, CEO of Intelivideo. “Wexer has a long-term outlook on fitness and wellness, with substantial resources to execute an aggressive technology roadmap.

"Intelivideo brings significant expertise to the space, as well as a customer base that features some of North America’s most well-respected and successful digital pioneers.”

More fit tech news
Lead Lake Nona, a company that sources, funds and drives the growth of early-stage sports and health tech startups globally, ...
news • 24 Mar 2023
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news • 13 Mar 2023
Registration is now open for Elevate, the largest UK trade show dedicated to fitness, sport and physical activity. For the ...
promotion • 08 Mar 2023
Wexer has acquired on-demand fitness and livestreaming provider Intelivideo. The purchase comes as part of a strategy to consolidate the ...
news • 03 Mar 2023
Bigscreen’s new VR headset, which it claims is the world’s smallest, could have an impact on the way people experience ...
news • 01 Mar 2023
Bhout is in pre-sales for its AI-driven boxing bag, which it calls a 'boxing bag with a brain'. The product ...
news • 27 Feb 2023
Xponential Fitness reported a 58 per cent increase in revenue for 2022 to US$245m, in a year during which it ...
More HCM news
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news • 22 Feb 2023
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promotion • 20 Feb 2023
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news • 15 Feb 2023
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news • 14 Feb 2023
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news • 19 Dec 2022
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