digital fitness news & features
Members of HCM’s senior-level industry panel share their thoughts with Kath Hudson on the challenges and opportunities that lie ahead
HCM issue 1 2024
DiR, Spain’s largest health club operator has launched the second phase of its digitalisation with Fisikal, as co-director, Jordi Forns explains
HCM issue 11 2023
The entrepreneurial founder of Move Technologies Group talks about creating MoveGB and the tech-based health-focused ventures that have followed
HCM issue 11 2023
Interactive Strength, maker of fitness screen FORME, has acquired vertical
climber brand
CLMBR for an undisclosed sum.
news •
12 Oct 2023
The share price of Peloton has jumped after it signed a deal to become the exclusive digital
fitness content provider for athletic apparel giant, Lululemon.
news •
28 Sep 2023
The largest generation, Gen Z is often dubbed ‘generation active’. Les Mills research has established the potential to engage this cohort, as Jak Phillips explains
HCM issue 7 2023
In these trying times, taking the ostrich approach and hoping things will get better is not going to cut it. Emma Barry, author of Building a Badass Boutique, says it’s time to tool up and gives some pointers on how.
HCM Handbook 2023
Xponential Fitness is expanding the selection of digital workouts it provides to Lululemon
Studio, increasing the number of branded workouts on the retailer's digital fitness platform.
news •
12 Jun 2023
Tech partners myFitApp and ClubReady have expanded into the US with eight new club openings
HCM issue 4 2023
Wexer has acquired on-demand fitness and livestreaming provider Intelivideo. The purchase
comes as part of a strategy to consolidate the digital fitness market, following the acquisition of
Wexer by Core Health and Fitness last year.
news •
03 Mar 2023
Blok has launched a fundraising campaign on Crowdcube. The company’s goal is to reach
£500,000 – ahead of a possible funding round in 2023.
news •
29 Nov 2022
Funxtion has elevated the member experience at SportCity with a new omnichannel offering
HCM issue 10 2022
Funxtion, the leading B2B digital fitness content SaaS platform company, and CycleMasters,
the best in direct-to-consumer indoor virtual cycling experiences, are joining forces to
help gym operators elevate their member experience.
promotion •
27 Oct 2022
Lululemon has released a new digital service, Lululemon Studio, for which the prerequisite to
join is owning a Mirror fitness screen.
news •
17 Oct 2022
Myzone is exploring Web3 and metaverse possibilities through a partnership with digital fitness
company OliveX.
news •
06 Oct 2022
Funxtion technology is increasing group class attendance for Fitness First Germany
HCM issue 8 2022
Active Nation has released a new app, Active Nation Anywhere, which offers over a thousand
on-demand workouts to users.
news •
07 Sep 2022
We hear about Les Mills’ latest strategy to drive mass market penetration, from the people making it happen
HCM issue 8 2022
Digital fitness provider Funxtion has raised €5.8m (£5m, US$5.7) from Lexar Partners and
company shareholders. The capital will be used to develop its B2B SaaS platform, particularly
in the areas of data science and AI, as well as driving European and international expansion.
news •
05 Sep 2022
In just over two years, the fitness industry has experienced major disruptions to gyms, a
boom in at-home fitness and the return of in-person workouts.
promotion •
18 Jul 2022
Do people get fitter working out at home or in the gym and do they have a preference? Researcher Bryce Hastings reports on the latest research seeking to answer these questions
HCM issue 6 2022
Different customers, omnichannel fitness, the need for more data, continued lobbying and to address racism, cost barriers and health inequalities...
HCM Handbook 2022
A strategic alliance has been announced between music services provider, Feed Media Group and digital
fitness agency Sweatworks.
news •
22 Jun 2022
Mars Athletic and Life Fitness have built a powerful partnership
HCM issue 5 2022
We talk to Rob Waldron and Eddie Swinnen about how APAC’s Fitness and Lifestyle Group is investing in tech innovation across the business
HCM issue 5 2022
The co-founder of W3 Fit on the return of live industry events, and why they’re key to growing business relationships
HCM issue 5 2022
Core Health & Fitness, has acquired Digital fitness content provider Wexer Holding, for an
undisclosed sum.
news •
25 Apr 2022
Cross-platform fit tech business Fiit, has hit a £1 million crowdfunding target in seven days.
news •
11 Apr 2022
As énergie Fitness ramps up its global expansion plans,
international development director, Rod Hill, explains
why he believes the multi-fitness concept is irresistible
HCM issue 2 2022
As Pure Gym expands into the US under the name Pure Fitness, its chief strategy officer talks about the opening of the first three budget clubs in Washington, DC
HCM issue 2 2022
TANITA is the founder of Bioelectrical Impedance Analysis (BIA) being the first to bring a ...
Preferred by some of the world’s finest hotels and resorts, Matrix offers an array of ...