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FIT TECH News

Lifting communities can connect and compete using Brawn’s AI-driven InGym

By
Brawn has introduced InGym, a connected training visual display solution for free weights lifters
Launch at Ministry of Sound, London, saw lifters unite to reach 350,000kg in one night
System is powered by data entry from gym members who can track personal performance
Data-powered community challenges increase lifters motivation and membership retention
Brawn is leading the industry into digitised strength training and connecting the lifting community, Sohail Rashid, Brawn’s founder and CEO
Credit: Brawn
Brawn is leading the industry into digitised strength training and connecting the lifting community
– Sohail Rashid, Brawn’s founder and CEO

Brawn has launched InGym, a connected strength-training visual display solution for the free weights lifting community. The technology was recently revealed to the public at the Ministry of Sound, in London, when a floor full of lifters gathered with the goal of reaching a collective 350,000kg.

InGym aims to empower lifters by providing AI-driven lifting challenges, tracking performance and goals. It displays results on an interactive display that can connect with other lifting communities in other gyms using InGym up and down the country.

The on-screen results come from the data that gym members enter during their workouts, which allows users to track and view their own results in real-time. Shared data creates a network of lifters which facilitates community competition and leaderboard rankings that drive motivation and retention. InGym results are also sharable on social media

“Brawn is leading the industry into digitised strength training and connecting the lifting community,” said Sohail Rashid, Brawn’s founder and CEO. “We believe this places Brawn in an area where no other product in the fitness market has gone before.

"Lifters in gyms and clubs are often a difficult segment of the membership to engage. Without Brawn the weight training area of a gym remains analogue and offline.”

The product is currently being rolled out across 50 clubs.

“The digitalisation of strength training will create positive competitive energy on the gym floor and make lifting more inclusive and accessible to all,” concluded Rashid.

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In just over two years, the fitness industry has experienced major disruptions to gyms, a boom in at-home fitness and the return of in-person workouts.
EGYM has announced an integration with a leading UK-based software company Fisikal to enhance its capabilities to serve the needs of enterprise customers running multi-site operations.
Mindbody is the leading technology platform for the wellness industry, featuring an app that allows ...
We develop staff that enhance the culture, experience and reputation of your business which in ...
Technogym Biocircuit
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Losing weight, building strength, ageing in good health: whatever takes you to the fitness club, it needs to be addressed specifically. One size doesn’t simply fit all. Up until today. Read more
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Salt therapy products
Lockers/interior design
On demand
Flooring
trade associations
25-26 Sep 2022
Bespoke, San Francisco, United States

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Lifting communities can connect and compete using Brawn’s AI-driven InGym

By
Brawn has introduced InGym, a connected training visual display solution for free weights lifters
Launch at Ministry of Sound, London, saw lifters unite to reach 350,000kg in one night
System is powered by data entry from gym members who can track personal performance
Data-powered community challenges increase lifters motivation and membership retention
Brawn is leading the industry into digitised strength training and connecting the lifting community, Sohail Rashid, Brawn’s founder and CEO
Credit: Brawn
Brawn is leading the industry into digitised strength training and connecting the lifting community
– Sohail Rashid, Brawn’s founder and CEO

Brawn has launched InGym, a connected strength-training visual display solution for the free weights lifting community. The technology was recently revealed to the public at the Ministry of Sound, in London, when a floor full of lifters gathered with the goal of reaching a collective 350,000kg.

InGym aims to empower lifters by providing AI-driven lifting challenges, tracking performance and goals. It displays results on an interactive display that can connect with other lifting communities in other gyms using InGym up and down the country.

The on-screen results come from the data that gym members enter during their workouts, which allows users to track and view their own results in real-time. Shared data creates a network of lifters which facilitates community competition and leaderboard rankings that drive motivation and retention. InGym results are also sharable on social media

“Brawn is leading the industry into digitised strength training and connecting the lifting community,” said Sohail Rashid, Brawn’s founder and CEO. “We believe this places Brawn in an area where no other product in the fitness market has gone before.

"Lifters in gyms and clubs are often a difficult segment of the membership to engage. Without Brawn the weight training area of a gym remains analogue and offline.”

The product is currently being rolled out across 50 clubs.

“The digitalisation of strength training will create positive competitive energy on the gym floor and make lifting more inclusive and accessible to all,” concluded Rashid.

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Peloton is set to axe around 800 jobs, increase the price of its equipment and close some of its retail ...
At-home rower maker Hydrow is one of the latest connected-fitness companies to announce staff cuts. The tech company which won ...
Peter Roberts, former CEO and founder of Pure Gym, has invested in Another Round, a personal training app which utilises ...
Ohm Fitness, a new franchised studio concept, has opened its first location in Scottsdale, Arizona. Delivering small group workouts using ...
A solution dubbed the 'world’s highest quality motion capture system' could help sports scientists, personal trainers and other professionals working ...
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Scandinavian fitness chain SATS has reported Q2 results showing a 53 per cent increase in revenue to NOK 1,022m (£85,591,015). ...
Strava and Oura have teamed up to provide users with a more integrated service between the two systems. Oura members ...
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