Brawn has launched InGym, a connected strength-training visual display solution for the free weights lifting community. The technology was recently revealed to the public at the Ministry of Sound, in London, when a floor full of lifters gathered with the goal of reaching a collective 350,000kg.
InGym aims to empower lifters by providing AI-driven lifting challenges, tracking performance and goals. It displays results on an interactive display that can connect with other lifting communities in other gyms using InGym up and down the country.
The on-screen results come from the data that gym members enter during their workouts, which allows users to track and view their own results in real-time. Shared data creates a network of lifters which facilitates community competition and leaderboard rankings that drive motivation and retention. InGym results are also sharable on social media
“Brawn is leading the industry into digitised strength training and connecting the lifting community,” said Sohail Rashid, Brawn’s founder and CEO. “We believe this places Brawn in an area where no other product in the fitness market has gone before.
"Lifters in gyms and clubs are often a difficult segment of the membership to engage. Without Brawn the weight training area of a gym remains analogue and offline.”
The product is currently being rolled out across 50 clubs.
“The digitalisation of strength training will create positive competitive energy on the gym floor and make lifting more inclusive and accessible to all,” concluded Rashid.