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features

Letters: Write to reply

Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]

Published in Health Club Management 2022 issue 1

As a scientist, I’ve seen more than enough of this virus to know that until we reach a stage of 100 per cent vaccination coverage across the world, we’ll face more mutations and disruptions to our lives, our businesses and our operations.

We must expect disruption but plan to thrive regardless. 

Evidence-based approach
A central pillar of maintaining the confidence of our stakeholders and customers has been our robust evidence-based approach to assessing risk and reducing the risk of transmission in our facilities. This evidence has contributed to the position we’ve been able to establish as an industry via the Safe Active study, which is conducted by Think Active, the research unit of Europe Active. 

Working in partnership with the Advanced Wellbeing Research Centre, the Centre for Sport Studies at King Juan Carlos University in Spain and the UK Active Research Institute, Think Active released the first edition of the Safe Active study in December 2020. It has proven critical in providing an evidence base with which to engage policymakers across Europe.

For this reason, while hoping we were on an irreversible path into the new normal, we’ve also been working to ensure we’re in the strongest position possible as we enter what’s clearly a new and dangerous phase in our management of the pandemic.

The second Safe Active study
The Safe Active study second edition released in December 2021, shows a reported rate of positive COVID-19 cases in the gym population as being 0.88 cases per 100,000 visits when taking into account numbers in the combined Safe Active study 2021 and the UK Active 2021 data sets.

These numbers were taken from a total sample of 185 million visits across nine countries. The self-reported data suggests again that fitness clubs and leisure centres (where industry-standard mitigation is in place) provide safe public spaces in which to exercise, with very low self-reported connections with cases of COVID-19.

This does not mean we should demand governments leave us alone to operate without consideration of the fact that we remain in the grip of a pandemic.

It’s essential we maintain the very highest standards of operation, as there’s no way we can deny the evidence of risk of aerosol transmission. Instead, we must redouble our efforts to ensure adequate ventilation in all our clubs. And we must also recognise the inequality that we see in our usage patterns and work tirelessly to build confidence in those customers who remain insufficiently comfortable to return. 

Benefits outweigh the risks
Our right to continue improving the health and wellbeing of communities will be linked to the degree to which we can demonstrate our commitment to doing so safely, and evidence that the benefit we provide far outweighs the risks that might be faced.

In that context, the only irreversible thing must be the commitment of the leaders of our industry to high-quality evidence-based research that helps us understand where we are today, and what we must do to arrive at where we want to be in the future.

Our sector has the opportunity to be among the primary drivers of wellbeing across Europe. Let’s keep making strides in that direction. 

Within GO fit, an organisation I serve as chief scientific officer, we’ve taken a conscious decision to evolve our approach in line with the virus, with a focus on ensuring the safety of our customers and our team.

Throughout the crisis, we’ve worked with colleagues across the industry to build confidence in our safety and our professionalism.

Within our home market of Spain, this has resulted in a designation as an essential service in many regions, being protected as a consequence and able to remain open so we can continue to strengthen the wellbeing of the communities we serve.

www.hcmmag.com/Jimenez

Alfonso Jimenez

Professor Alfonso Jimenez
Head of Think Active, Europe Active´s Research Centre

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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features

Letters: Write to reply

Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]

Published in Health Club Management 2022 issue 1

As a scientist, I’ve seen more than enough of this virus to know that until we reach a stage of 100 per cent vaccination coverage across the world, we’ll face more mutations and disruptions to our lives, our businesses and our operations.

We must expect disruption but plan to thrive regardless. 

Evidence-based approach
A central pillar of maintaining the confidence of our stakeholders and customers has been our robust evidence-based approach to assessing risk and reducing the risk of transmission in our facilities. This evidence has contributed to the position we’ve been able to establish as an industry via the Safe Active study, which is conducted by Think Active, the research unit of Europe Active. 

Working in partnership with the Advanced Wellbeing Research Centre, the Centre for Sport Studies at King Juan Carlos University in Spain and the UK Active Research Institute, Think Active released the first edition of the Safe Active study in December 2020. It has proven critical in providing an evidence base with which to engage policymakers across Europe.

For this reason, while hoping we were on an irreversible path into the new normal, we’ve also been working to ensure we’re in the strongest position possible as we enter what’s clearly a new and dangerous phase in our management of the pandemic.

The second Safe Active study
The Safe Active study second edition released in December 2021, shows a reported rate of positive COVID-19 cases in the gym population as being 0.88 cases per 100,000 visits when taking into account numbers in the combined Safe Active study 2021 and the UK Active 2021 data sets.

These numbers were taken from a total sample of 185 million visits across nine countries. The self-reported data suggests again that fitness clubs and leisure centres (where industry-standard mitigation is in place) provide safe public spaces in which to exercise, with very low self-reported connections with cases of COVID-19.

This does not mean we should demand governments leave us alone to operate without consideration of the fact that we remain in the grip of a pandemic.

It’s essential we maintain the very highest standards of operation, as there’s no way we can deny the evidence of risk of aerosol transmission. Instead, we must redouble our efforts to ensure adequate ventilation in all our clubs. And we must also recognise the inequality that we see in our usage patterns and work tirelessly to build confidence in those customers who remain insufficiently comfortable to return. 

Benefits outweigh the risks
Our right to continue improving the health and wellbeing of communities will be linked to the degree to which we can demonstrate our commitment to doing so safely, and evidence that the benefit we provide far outweighs the risks that might be faced.

In that context, the only irreversible thing must be the commitment of the leaders of our industry to high-quality evidence-based research that helps us understand where we are today, and what we must do to arrive at where we want to be in the future.

Our sector has the opportunity to be among the primary drivers of wellbeing across Europe. Let’s keep making strides in that direction. 

Within GO fit, an organisation I serve as chief scientific officer, we’ve taken a conscious decision to evolve our approach in line with the virus, with a focus on ensuring the safety of our customers and our team.

Throughout the crisis, we’ve worked with colleagues across the industry to build confidence in our safety and our professionalism.

Within our home market of Spain, this has resulted in a designation as an essential service in many regions, being protected as a consequence and able to remain open so we can continue to strengthen the wellbeing of the communities we serve.

www.hcmmag.com/Jimenez

Alfonso Jimenez

Professor Alfonso Jimenez
Head of Think Active, Europe Active´s Research Centre

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Alexa can help you book classes, check trainers’ bios and schedules, find out opening times, and a host of other information
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features