Fitness First Germany has seen small group workout participation increase by 220 per cent with the implementation of Funxtion’s Multi Screen Solution (MSS).
“We wanted to find a way to enhance the member experience and keep them engaged and inspired to continue to train with us, while also future-proofing our brand’s relevance in an increasingly digital world,” says Martin Seibold, CEO of Life Fit Group, which owns Fitness First Germany. “We were able to achieve this by introducing Funxtion’s MultiScreen Solution.”
Funxtion’s MSS is an in-gym member experience that enables gyms to stream digital workouts across multiple screens on the gym floor. The displays digitally demonstrate the workout, allowing in-person trainers to enhance the member experience by focusing more on individual mentoring and motivation.
White label content
The MSS is connected to Funxtion’s SaaS Platform, full of regularly updated white label digital fitness content, such as single exercise videos, virtual classes, workouts and training plans. It also includes customisation tools (Workout Creator and Training Planner) that empower gyms to customise their content.
Fitness First Germany installed three MSS screens in each functional gym floor and implemented small but impactful operational changes. They conducted a series of workshops designed to educate their small group trainers with enhanced mentoring, motivational, and entertainment skills to transform them into elite group coaches. They appointed master trainers to monitor who were tasked with designing the digital circuit workouts in order to standardise and control the quality of their small group workout offering across each site.
“With the reduction of our workout times from 45 minutes to 30 minutes, together with the Funxtion MSS, our coaches now spend less energy performing exercise demonstrations and are physically able to deliver more sessions during their shift,” says Seibold. “We’re now offering five or six classes per day instead of two to three and attracting eight people per class rather than five. The integration of Funxtion’s digital exercise demonstrations has enabled more meaningful, in-person interactions and it’s having a hugely positive influence on our members’ experience."
