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MyZone Group Ltd | Fit Tech promotion
features

Supplier showcase: Funxtion: skyrocket attendance

Funxtion technology is increasing group class attendance for Fitness First Germany

Published in Health Club Management 2022 issue 8

Fitness First Germany has seen small group workout participation increase by 220 per cent with the implementation of Funxtion’s Multi Screen Solution (MSS).

“We wanted to find a way to enhance the member experience and keep them engaged and inspired to continue to train with us, while also future-proofing our brand’s relevance in an increasingly digital world,” says Martin Seibold, CEO of Life Fit Group, which owns Fitness First Germany. “We were able to achieve this by introducing Funxtion’s MultiScreen Solution.”

Funxtion’s MSS is an in-gym member experience that enables gyms to stream digital workouts across multiple screens on the gym floor. The displays digitally demonstrate the workout, allowing in-person trainers to enhance the member experience by focusing more on individual mentoring and motivation.

White label content
The MSS is connected to Funxtion’s SaaS Platform, full of regularly updated white label digital fitness content, such as single exercise videos, virtual classes, workouts and training plans. It also includes customisation tools (Workout Creator and Training Planner) that empower gyms to customise their content.

Fitness First Germany installed three MSS screens in each functional gym floor and implemented small but impactful operational changes. They conducted a series of workshops designed to educate their small group trainers with enhanced mentoring, motivational, and entertainment skills to transform them into elite group coaches. They appointed master trainers to monitor who were tasked with designing the digital circuit workouts in order to standardise and control the quality of their small group workout offering across each site.

“With the reduction of our workout times from 45 minutes to 30 minutes, together with the Funxtion MSS, our coaches now spend less energy performing exercise demonstrations and are physically able to deliver more sessions during their shift,” says Seibold. “We’re now offering five or six classes per day instead of two to three and attracting eight people per class rather than five. The integration of Funxtion’s digital exercise demonstrations has enabled more meaningful, in-person interactions and it’s having a hugely positive influence on our members’ experience."

www.hcmmag.com/FunxtionFF

Photo: Credit LifeFit Group

"It’s having a hugely positive influence on our members’ experience" – Martin Seibold

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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Funxtion, the leading B2B digital fitness content SaaS platform company, and CycleMasters, the best in direct-to-consumer indoor virtual cycling experiences, are joining forces to help gym operators elevate their member experience.
The internationally-recognised sporting goods exhibition Sports and Fitness Taiwan (TaiSPO) will return on 22-25 March 2023. The event will be held at the Taipei Nangang Exhibition Center, Hall 2 (TaiNEX 2) and feature a full range of sporting goods, fitness equipment, sports technology, and workout services for all ages.
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We're a Charitable Social Enterprise owned by our staff and founded on our purpose and ...
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features

Supplier showcase: Funxtion: skyrocket attendance

Funxtion technology is increasing group class attendance for Fitness First Germany

Published in Health Club Management 2022 issue 8

Fitness First Germany has seen small group workout participation increase by 220 per cent with the implementation of Funxtion’s Multi Screen Solution (MSS).

“We wanted to find a way to enhance the member experience and keep them engaged and inspired to continue to train with us, while also future-proofing our brand’s relevance in an increasingly digital world,” says Martin Seibold, CEO of Life Fit Group, which owns Fitness First Germany. “We were able to achieve this by introducing Funxtion’s MultiScreen Solution.”

Funxtion’s MSS is an in-gym member experience that enables gyms to stream digital workouts across multiple screens on the gym floor. The displays digitally demonstrate the workout, allowing in-person trainers to enhance the member experience by focusing more on individual mentoring and motivation.

White label content
The MSS is connected to Funxtion’s SaaS Platform, full of regularly updated white label digital fitness content, such as single exercise videos, virtual classes, workouts and training plans. It also includes customisation tools (Workout Creator and Training Planner) that empower gyms to customise their content.

Fitness First Germany installed three MSS screens in each functional gym floor and implemented small but impactful operational changes. They conducted a series of workshops designed to educate their small group trainers with enhanced mentoring, motivational, and entertainment skills to transform them into elite group coaches. They appointed master trainers to monitor who were tasked with designing the digital circuit workouts in order to standardise and control the quality of their small group workout offering across each site.

“With the reduction of our workout times from 45 minutes to 30 minutes, together with the Funxtion MSS, our coaches now spend less energy performing exercise demonstrations and are physically able to deliver more sessions during their shift,” says Seibold. “We’re now offering five or six classes per day instead of two to three and attracting eight people per class rather than five. The integration of Funxtion’s digital exercise demonstrations has enabled more meaningful, in-person interactions and it’s having a hugely positive influence on our members’ experience."

www.hcmmag.com/FunxtionFF

Photo: Credit LifeFit Group

"It’s having a hugely positive influence on our members’ experience" – Martin Seibold

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Alexa can help you book classes, check trainers’ bios and schedules, find out opening times, and a host of other information
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
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Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features