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features

Supplier showcase: Funxtion – Reach and engage

Funxtion has elevated the member experience at SportCity with a new omnichannel offering

Published in Health Club Management 2022 issue 10

Customer-centric gym, SportCity, was searching for an adjacent service to expand on its live group classes. The company already delivers Funxtion’s virtual classes, digital workouts, and training plans to its members via a dedicated app and wanted to provide this extra service inside its gyms, too.

“We pride ourselves on our exceptional live group class experiences and will continue to offer this service to our members. However, some members cannot attend scheduled class times and we needed a way to offer this core service to those members,” said Debbie Koekkoek, group fitness product owner at SportCity.

SportCity chose Funxtion’s Virtual Player (VP) to do the job and started with 30 of its 113 clubs in the Netherlands. The Funxtion VP is in-gym technology that streams content to SportCity’s group studios via a control panel and a display screen.

How it works
The VP connects to Funxtion’s SaaS content platform that houses an extensive library of digital fitness content, including SportCity content, its selected third-party provided content and hundreds of Funxtion’s white-labelled virtual classes. This allowed SportCity to customise Funxtion’s virtual class videos with its own company logo and colours.

“Funxtion supported our strategy to evolve our services adjacent to our live classes, helping our members to work out with greater flexibility and choice – be it in the physical facility or digitally at home,” said Koekkoek.

“Our member attendance in the group studios has improved since we introduced an omnichannel approach, while our member engagement has also increased overall through greater participation as our members combine virtual with live group classes,” she said.

SportCity has started trialling Funxtion’s MultiScreen Solution (MSS) across four of its sites. The MSS streams single digital exercise demonstrations and workout circuits across multiple screens across the functional gym floor space via the VP control panel.

“With customisable content and the ability to extend the capability of a brand through omnichannel integration, operators can effectively reach and engage consumers beyond those willing and able to visit a physical facility, hugely elevating the commercial opportunity of the business,” said Mendel Witzenhausen, co-founder and chief innovation officer at Funxtion.

"Our member attendance in the group studios has improved since we introduced an omnichannel approach" –  Debbie Koekkoek, SportCity

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Into the fitaverse

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TANITA is the founder of Bioelectrical Impedance Analysis (BIA) being the first to bring a ...
The UK's largest annual trade event dedicated to physical activity, health, and performance...
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Salt therapy products
Cryotherapy
Flooring
Lockers
Digital
08-10 Oct 2024
Malaga - FYCMA, Malaga, Spain

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features

Supplier showcase: Funxtion – Reach and engage

Funxtion has elevated the member experience at SportCity with a new omnichannel offering

Published in Health Club Management 2022 issue 10

Customer-centric gym, SportCity, was searching for an adjacent service to expand on its live group classes. The company already delivers Funxtion’s virtual classes, digital workouts, and training plans to its members via a dedicated app and wanted to provide this extra service inside its gyms, too.

“We pride ourselves on our exceptional live group class experiences and will continue to offer this service to our members. However, some members cannot attend scheduled class times and we needed a way to offer this core service to those members,” said Debbie Koekkoek, group fitness product owner at SportCity.

SportCity chose Funxtion’s Virtual Player (VP) to do the job and started with 30 of its 113 clubs in the Netherlands. The Funxtion VP is in-gym technology that streams content to SportCity’s group studios via a control panel and a display screen.

How it works
The VP connects to Funxtion’s SaaS content platform that houses an extensive library of digital fitness content, including SportCity content, its selected third-party provided content and hundreds of Funxtion’s white-labelled virtual classes. This allowed SportCity to customise Funxtion’s virtual class videos with its own company logo and colours.

“Funxtion supported our strategy to evolve our services adjacent to our live classes, helping our members to work out with greater flexibility and choice – be it in the physical facility or digitally at home,” said Koekkoek.

“Our member attendance in the group studios has improved since we introduced an omnichannel approach, while our member engagement has also increased overall through greater participation as our members combine virtual with live group classes,” she said.

SportCity has started trialling Funxtion’s MultiScreen Solution (MSS) across four of its sites. The MSS streams single digital exercise demonstrations and workout circuits across multiple screens across the functional gym floor space via the VP control panel.

“With customisable content and the ability to extend the capability of a brand through omnichannel integration, operators can effectively reach and engage consumers beyond those willing and able to visit a physical facility, hugely elevating the commercial opportunity of the business,” said Mendel Witzenhausen, co-founder and chief innovation officer at Funxtion.

"Our member attendance in the group studios has improved since we introduced an omnichannel approach" –  Debbie Koekkoek, SportCity

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

The team is young and ambitious, and the awareness of technology is very high. We share trends and out-of-the-box ideas almost every day
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

We ended up raising US$7m in venture capital from incredible investors, including Andreessen Horowitz, Khosla Ventures, Primetime Partners, and GingerBread Capital
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

The app is free and it’s $40 to participate in one of our virtual events
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features