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features

HCM People: Stephen Aucott & Matt Brown

Odyssey Health Club and Spa

We’d like to think we’re offering something unique that will encourage members to grow their own vegetables and reconnect to their relationship with food

Published in Health Club Management 2020 issue 2

Located just north of London in the Hertfordshire countryside, a 15-year-old independent health club has kickstarted a healthy-eating scheme using an on-site potager project.

Odyssey Health Club’s owner, Stephen Aucott, and head chef, Matt Brown, have driven the initiative to integrate home-grown produce into the club’s food offering to offer a different and healthy dining option for their clientele.

Aucott and Brown are aiming to use the scheme to incorporate as much fresh produce into the menu as possible.

How did the idea come about?
We already had a strong focus on nutrition in general at the club and had a good relationship with our local organic farm. Plus, both we and our members have had a growing interest in local, organic, fresh food for some years. It was actually a TV programme – called Monty Don’s French Gardens – that provided great inspiration. He explored potager gardens and the culinary opportunities they present. This was the inspiration we needed to get the scheme started. We were already actively working on the presentation of the club grounds for the past few years, so the step to growing vegetables on-site was a natural progression from this and one we openly welcomed. We currently have a greenhouse, five raised beds and two hot bin composters.”

What is grown and why?
We’re growing a range of fruit, vegetables and various herbs, including strawberries, raspberries, tomatoes, onions, carrots and beetroot. We’ve also got some apple and cherry trees.

We decided on this selection because these are the staple elements of most dishes in the kitchen, and depending on seed success, we’re planning to add in other items in the next growing season, such as edible flowers for the salads.

At the moment we’re serving up carrot soup and carrot cake, but any other food that’s ripe on the day will also be harvested to go into the existing dishes, such as salads, sauces or dressings.

As we grow the scheme, the volume of produce will increase, which will allow us to supply more of the menu.

Why is it important to Odyssey to serve home-grown produce?
From a health perspective, this approach is congruent with the messages we give members regarding their food. We really enjoy the process of growing the vegetables and it is a point of difference for us versus other health clubs locally.

We would like to think that we’re offering something unique and, ideally, this will encourage members to grow their own vegetables at home, and ultimately to reconnect their relationship with food and where it comes from. The scheme also reduces our waste significantly, which is something very important to the club.

How have members responded?
Feedback has been really positive. Having the ability to promote ‘Homegrown Tomato Soup’ for example was something members commented on and they were really excited to know what was coming next. Their response is really encouraging as it demonstrates a positive engagement on subjects outside of just training, which is crucial for us.

How much does the scheme cost to run?
I would estimate about £500 per year, now that we’ve bought the greenhouse. We had scaffold boards donated by one of our members to build our raised beds, which was a huge help.

Our head of maintenance, Jason Miller, does the majority of the day-to-day management of the scheme, but once the planting has taken place, it’s mostly watering consistently and weeding. Oh, and keeping the rabbits out as much as we possibly can!

What have you learned from doing this?
We’ve learned that running this kind of scheme isn’t difficult, but it does take consistency! However, it’s certainly been worth our efforts, as the increased engagement with the members has been fantastic. Also, the fact that seasonal food is driving the dish of the day is one of the most rewarding aspects of the scheme, because this is exactly how it should be.

Do you feel the health and fitness industry is doing enough to encourage healthy eating?
My first response is no, but it’s obviously very difficult to identify what healthy eating is from one individual to another. Of course, there are basic principles – reduce sugar and lower refined carb intake, increase uptake of organic produce, eat more vegetables – but being too prescriptive with members can be off-putting for them, so it’s a fine line.

We try to educate our members to read more about the basis of a healthy diet and to make informed decisions and understand what they’re eating and why – but as we all know, it’s an incredibly in-depth subject and what works for one person to achieve their goals, may not work for another. We’ve been in the industry for 25 years and what we thought we knew 10 years ago has completely changed in recent years.

What are your plans for the future, will the scheme expand?
We’ve installed more raised beds for next year’s planting and we’re clearing additional space for a polytunnel to increase our production.

We’ve been advised that a polytunnel can produce as much as a field, so this is where we intend to go. We’re very fortunate that we have the space to do this, so we won’t waste the opportunity.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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features

HCM People: Stephen Aucott & Matt Brown

Odyssey Health Club and Spa

We’d like to think we’re offering something unique that will encourage members to grow their own vegetables and reconnect to their relationship with food

Published in Health Club Management 2020 issue 2

Located just north of London in the Hertfordshire countryside, a 15-year-old independent health club has kickstarted a healthy-eating scheme using an on-site potager project.

Odyssey Health Club’s owner, Stephen Aucott, and head chef, Matt Brown, have driven the initiative to integrate home-grown produce into the club’s food offering to offer a different and healthy dining option for their clientele.

Aucott and Brown are aiming to use the scheme to incorporate as much fresh produce into the menu as possible.

How did the idea come about?
We already had a strong focus on nutrition in general at the club and had a good relationship with our local organic farm. Plus, both we and our members have had a growing interest in local, organic, fresh food for some years. It was actually a TV programme – called Monty Don’s French Gardens – that provided great inspiration. He explored potager gardens and the culinary opportunities they present. This was the inspiration we needed to get the scheme started. We were already actively working on the presentation of the club grounds for the past few years, so the step to growing vegetables on-site was a natural progression from this and one we openly welcomed. We currently have a greenhouse, five raised beds and two hot bin composters.”

What is grown and why?
We’re growing a range of fruit, vegetables and various herbs, including strawberries, raspberries, tomatoes, onions, carrots and beetroot. We’ve also got some apple and cherry trees.

We decided on this selection because these are the staple elements of most dishes in the kitchen, and depending on seed success, we’re planning to add in other items in the next growing season, such as edible flowers for the salads.

At the moment we’re serving up carrot soup and carrot cake, but any other food that’s ripe on the day will also be harvested to go into the existing dishes, such as salads, sauces or dressings.

As we grow the scheme, the volume of produce will increase, which will allow us to supply more of the menu.

Why is it important to Odyssey to serve home-grown produce?
From a health perspective, this approach is congruent with the messages we give members regarding their food. We really enjoy the process of growing the vegetables and it is a point of difference for us versus other health clubs locally.

We would like to think that we’re offering something unique and, ideally, this will encourage members to grow their own vegetables at home, and ultimately to reconnect their relationship with food and where it comes from. The scheme also reduces our waste significantly, which is something very important to the club.

How have members responded?
Feedback has been really positive. Having the ability to promote ‘Homegrown Tomato Soup’ for example was something members commented on and they were really excited to know what was coming next. Their response is really encouraging as it demonstrates a positive engagement on subjects outside of just training, which is crucial for us.

How much does the scheme cost to run?
I would estimate about £500 per year, now that we’ve bought the greenhouse. We had scaffold boards donated by one of our members to build our raised beds, which was a huge help.

Our head of maintenance, Jason Miller, does the majority of the day-to-day management of the scheme, but once the planting has taken place, it’s mostly watering consistently and weeding. Oh, and keeping the rabbits out as much as we possibly can!

What have you learned from doing this?
We’ve learned that running this kind of scheme isn’t difficult, but it does take consistency! However, it’s certainly been worth our efforts, as the increased engagement with the members has been fantastic. Also, the fact that seasonal food is driving the dish of the day is one of the most rewarding aspects of the scheme, because this is exactly how it should be.

Do you feel the health and fitness industry is doing enough to encourage healthy eating?
My first response is no, but it’s obviously very difficult to identify what healthy eating is from one individual to another. Of course, there are basic principles – reduce sugar and lower refined carb intake, increase uptake of organic produce, eat more vegetables – but being too prescriptive with members can be off-putting for them, so it’s a fine line.

We try to educate our members to read more about the basis of a healthy diet and to make informed decisions and understand what they’re eating and why – but as we all know, it’s an incredibly in-depth subject and what works for one person to achieve their goals, may not work for another. We’ve been in the industry for 25 years and what we thought we knew 10 years ago has completely changed in recent years.

What are your plans for the future, will the scheme expand?
We’ve installed more raised beds for next year’s planting and we’re clearing additional space for a polytunnel to increase our production.

We’ve been advised that a polytunnel can produce as much as a field, so this is where we intend to go. We’re very fortunate that we have the space to do this, so we won’t waste the opportunity.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Let’s live in the future to improve today
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

The app is free and it’s $40 to participate in one of our virtual events
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features