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The Leisure Media Company Ltd | Fit Tech promotion
features

Sponsored: Technogym – transition to wellness

University of Sheffield Sport has opened the doors of its flagship Goodwin Sports Centre following a major refurbishment

Published in Health Club Management 2024 issue 3

In 2022, students at the University of Sheffield were surveyed to find out if sport was important to their student experience and 94 per cent said it was. This is a clear indication of the value of physical activity as a personal and social outlet.

In 2023, the university refurbished the gym at its Goodwin Sports Centre, with cutting-edge Technogym solutions. Andrew Cox, director of sport and physical activity believes the refurbishment will support the next phase of the university’s strategy, saying: "The Goodwin Sports Centre is the heart of the community and this major refurbishment will enable more people to get involved in physical activity and enjoy the connections sport can bring.

“This is the start of a phase of investments that will strengthen sports and activity as the heartbeat of our university community."

Future-proofing with quality solutions
The University of Sheffield plans to build an entirely new sport and physical activity centre in the near future, so this final refurbishment of the Goodwin Sports Centre needed top-of-the-range products to take it through this phase.

“Technogym was our first choice of equipment partner,” said Cox. “It understands the challenges faced by operators of fitness facilities in higher education and is also the premium choice across every sector. The company has an incredible reputation and delivers so much support beyond the equipment itself.”

Sport and physical activity facilities contribute to the student experience in a number of measurable ways beyond fitness. The Goodwin Sports Centre gym caters for recreational users, elite athletes, and BUCS sports teams, while also supporting international students as they settle in.

“Having a top-quality gym is a big selling point for student recruitment, and contributes massively to the student experience,” said Cox. “Physical activity can really help first-year and international students settle in and make friends and it helps students stay fit and healthy, which supports their academic work.”

Reflecting changing exercise trends
Technogym ensured the equipment selection, design, and zoning of the refurbished gym would cater to modern fitness trends such as strength training, functional fitness, small group sessions and digital content.
The gym is set over two floors, with platforms and weights on the lower floor, and cardio, functional training upstairs.

With design advice and equipment recommendations from Technogym, Cox and his team have been able to achieve the optimal balance of cardio and strength while retaining flexibility of space for users and personal trainers.

“Technogym helped us design a cutting-edge gym that makes an impact as soon as you walk through the doors,” says Cox. “We knew we needed more lifting platforms, plates, cables, and strength equipment, as well as content-rich cardio and the new equipment has had amazing feedback from users.”

At the heart of the University community
Upgrading to Technogym’s multi-use equipment with a small footprint has meant the University can get a lot of quality products into the gym, while freeing up space to increase flow.

“Technogym products look great and help us support beginners, recreational users, and elite athletes, and enables our personal trainers to deliver a higher standard of coaching,” says Cox. “Technogym puts a lot of thought and research into its designs. The equipment is user-friendly, with the complicated stuff being taken care of by the advanced technology, content and data capture capabilities of the Technogym eco-system.”

University of Sheffield Sport chose Technogym’s advanced cardio equipment with built-in content to motivate and coach users. Members are already saying they enjoy their sessions more and stay engaged longer than on the previous equipment.

Advanced equipment, valuable data capture
Using Technogym App helps University of Sheffield Sport capture valuable user data, helping them make more data-informed decisions on future investments.

“One of the many benefits of partnering with Technogym is that it's ahead of global consumer trends and trends in the higher education sector,” said Cox. “We can now combine our own user data with advice from Technogym to stay ahead of fitness themes.”

“We also want our future sports centre to act as a co-location for health and wellbeing services,” says Cox. “We’ll be looking at ways to further our connections with GP referrals and leverage digital health platforms to encourage people to engage.”

“The new equipment at Goodwin Sports Centre will play a key role in understanding how we need to move forward,” says Cox. “I’m confident Technogym will support us through this next phase with advice, staff training, after sales support and trend analysis.”

Image Credit here if required

"Technogym has an incredible reputation and delivers so much support beyond the equipment itself" – Andrew Cox, director of sport and physical activity, Goodwin Sports Centre

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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In today's rapidly evolving fitness industry, where many online courses promise secret formulas for entrepreneurial success, the reality is that few provide the necessary knowledge to thrive in this fast-changing profession.
FIBO pursues the vision of a strong and healthy society and as a global network ...
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Looking to level up your HIIT game? Meet the dynamic duo that’s about to revolutionize your workouts: the StairMaster HIIT Rower and HIIT Ski! Read more
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Malaga - FYCMA, Malaga, Spain

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features

Sponsored: Technogym – transition to wellness

University of Sheffield Sport has opened the doors of its flagship Goodwin Sports Centre following a major refurbishment

Published in Health Club Management 2024 issue 3

In 2022, students at the University of Sheffield were surveyed to find out if sport was important to their student experience and 94 per cent said it was. This is a clear indication of the value of physical activity as a personal and social outlet.

In 2023, the university refurbished the gym at its Goodwin Sports Centre, with cutting-edge Technogym solutions. Andrew Cox, director of sport and physical activity believes the refurbishment will support the next phase of the university’s strategy, saying: "The Goodwin Sports Centre is the heart of the community and this major refurbishment will enable more people to get involved in physical activity and enjoy the connections sport can bring.

“This is the start of a phase of investments that will strengthen sports and activity as the heartbeat of our university community."

Future-proofing with quality solutions
The University of Sheffield plans to build an entirely new sport and physical activity centre in the near future, so this final refurbishment of the Goodwin Sports Centre needed top-of-the-range products to take it through this phase.

“Technogym was our first choice of equipment partner,” said Cox. “It understands the challenges faced by operators of fitness facilities in higher education and is also the premium choice across every sector. The company has an incredible reputation and delivers so much support beyond the equipment itself.”

Sport and physical activity facilities contribute to the student experience in a number of measurable ways beyond fitness. The Goodwin Sports Centre gym caters for recreational users, elite athletes, and BUCS sports teams, while also supporting international students as they settle in.

“Having a top-quality gym is a big selling point for student recruitment, and contributes massively to the student experience,” said Cox. “Physical activity can really help first-year and international students settle in and make friends and it helps students stay fit and healthy, which supports their academic work.”

Reflecting changing exercise trends
Technogym ensured the equipment selection, design, and zoning of the refurbished gym would cater to modern fitness trends such as strength training, functional fitness, small group sessions and digital content.
The gym is set over two floors, with platforms and weights on the lower floor, and cardio, functional training upstairs.

With design advice and equipment recommendations from Technogym, Cox and his team have been able to achieve the optimal balance of cardio and strength while retaining flexibility of space for users and personal trainers.

“Technogym helped us design a cutting-edge gym that makes an impact as soon as you walk through the doors,” says Cox. “We knew we needed more lifting platforms, plates, cables, and strength equipment, as well as content-rich cardio and the new equipment has had amazing feedback from users.”

At the heart of the University community
Upgrading to Technogym’s multi-use equipment with a small footprint has meant the University can get a lot of quality products into the gym, while freeing up space to increase flow.

“Technogym products look great and help us support beginners, recreational users, and elite athletes, and enables our personal trainers to deliver a higher standard of coaching,” says Cox. “Technogym puts a lot of thought and research into its designs. The equipment is user-friendly, with the complicated stuff being taken care of by the advanced technology, content and data capture capabilities of the Technogym eco-system.”

University of Sheffield Sport chose Technogym’s advanced cardio equipment with built-in content to motivate and coach users. Members are already saying they enjoy their sessions more and stay engaged longer than on the previous equipment.

Advanced equipment, valuable data capture
Using Technogym App helps University of Sheffield Sport capture valuable user data, helping them make more data-informed decisions on future investments.

“One of the many benefits of partnering with Technogym is that it's ahead of global consumer trends and trends in the higher education sector,” said Cox. “We can now combine our own user data with advice from Technogym to stay ahead of fitness themes.”

“We also want our future sports centre to act as a co-location for health and wellbeing services,” says Cox. “We’ll be looking at ways to further our connections with GP referrals and leverage digital health platforms to encourage people to engage.”

“The new equipment at Goodwin Sports Centre will play a key role in understanding how we need to move forward,” says Cox. “I’m confident Technogym will support us through this next phase with advice, staff training, after sales support and trend analysis.”

Image Credit here if required

"Technogym has an incredible reputation and delivers so much support beyond the equipment itself" – Andrew Cox, director of sport and physical activity, Goodwin Sports Centre

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Let’s live in the future to improve today
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

The app is free and it’s $40 to participate in one of our virtual events
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features