Colets Health and Fitness is an independent, not-for-profit health club with a rich history. The club offers gym, pool, group classes, squash courts and spa services to its community of 4,800 members, many of whom are families with multiple generations at the club.
The club’s ReFit Transformation project refurbished the gym and fitness studios, partnering with Technogym to install the latest cardio equipment, digital ecosystem, and wellness innovations. Anais El-Kadiri, head of gym, explains how Technogym Biostrength has enabled the club to create new membership offers for key demographics.
“As a not-for-profit, it’s vital that we reinvest into our facilities and amenities,” said El-Kadiri. “For our refurbishment we looked for best-in-class partners who could support our vision of delivering the best to members. Technogym offered advanced equipment, with Biostrength, digital solutions with Technogym App and ongoing education for our members.”
Creating connection with Technogym
Colets launched Technogym App as part of the gym upgrade and after a month, it had 74 per cent uptake and is now embedded into the member journey with 83 per cent of members across gym, classes, pool, and squash using the app.
Colets has a diverse membership and Technogym App’s content and functionality ensures everyone feels part of one club, with access to club communications, content, workout guidance and motivating challenges.
Spanning two spacious floors, the refurbished gym offers an enhanced workout experience that speaks to Colets’ different demographics. Standout pieces include the content-rich Excite Live cardio, and key pieces from the performance-focused Skill Line including Skillrun, Skillup and Skillrow. However it was Technogym’s latest AI-driven wellness solutions, Technogym Checkup and Biostrength, that have helped Colets create new offers.
Supporting healthy ageing with Biostrength
Technogym Biostrength, the fully-guided, AI-powered strength product, was introduced to support members less likely to use the traditional free weights area. They soon realised it was the perfect tool to increase engagement in the over-60s group, a demographic Colets is committed to with personalised training and education.
El-Kadiri and her team created a new health and vitality initiative, an eight-week course delivered in small groups using Technogym Biostrength.
Delivered by specialist trainers, the course aims to improve key metrics that may impact the health and wellbeing of over-60s members.
The eight-week course begins with a Technogym Checkup assessment at the start, which gives them benchmark data including strength and balance scores. After eight weeks of strength training and accessory work, they’re re-tested on Technogym Checkup giving tangible markers of improvement.
“Our members stay with us for a long time,” said El-Kadiri. “We are committed to helping them age well, and that means supporting them with strength, balance, fall prevention, confidence, and community.”
Feedback from Colets members highlights how Technogym Biostrength helped members engage with strength training and feel confident to continue. “The Biostrength products are excellent in giving me the confidence in exercising with weights, and helped provide great incentive for visiting the gym between sessions and joining other classes too,” said one.
Personalised member offers
Technogym Checkup and Biostrength have been a huge success with the over-60s on Colets Health and Vitality Membership, helping older members track and improve their strength and balance, embed healthy habits and make connections with others on the same journey.
Situated on the gym floor, the Biostrength products have been a big hit across membership demographics, with Personal Trainers incorporating them into sessions and individuals using them for guided, efficient strength workouts with personal biofeedback. High demand for the equipment has led the Colets team to consider how the innovative tech could help them provide personalised programmes for other groups, including the club’s juniors.
“The full Technogym ecosystem, including the Technogym App, Technogym Checkup, and Biostrength gives us so many opportunities to support and educate different sectors of our membership.” said Anais. “We look forward to working with Technogym educators and trainers to deliver workshops and classes around wellness at every age.”
More: www.technogym.com
