In a fast-evolving fitness landscape, few brands are making waves quite like Fitness Worx – a bold, independent chain that’s scaling rapidly while staying rooted in community and personal connection.
With eight sites and ambitious plans to hit 25 across the Midlands, the company’s momentum is fuelled by more than just business growth. It’s powered by purpose.
At the heart of their expansion is a long-standing partnership with Core Health and Fitness – a collaboration that delivers not only premium gym equipment, but also strategic guidance, transparent communication and a relationship built on mutual trust.
“We’re a family-run gym brand and proud to be independent,” says Jack Gibson, founder of Fitness Worx. “Our mission is to be the UK’s leading independent chain specialising in personal training transformations and small group classes. Core Health and Fitness has been instrumental in that journey, not just because of the kit, but because of the relationship we’ve built.”
Grounded in quality and community
Now in its 11th year, Fitness Worx remains focused on delivering high quality, inclusive spaces that elevate the member experience. While each site offers traditional open gym access, the brand’s strength lies in its personal training-led approach, small group offerings, and community-first mindset.
“We try to be as inclusive as possible,” says Gibson. “Whatever your style of training – beginner or advanced – we want you to feel comfortable and motivated in our gyms. That’s why we invest in standout equipment such as Nautilus. Our members love it, and some even travel just to use it.”
This demand for excellence makes Core Health and Fitness a natural fit. Its product range, particularly the Nautilus Leverage Line, delivers the performance and durability required by a premium facility. But more importantly, it’s the service that stands out.
Strategic Growth Partner
Behind every smooth installation, every tailored equipment package, and every last-minute pivot before launch is a true working relationship, built between Core’s regional account manager, Elnaz Bahadoran and the Fitness Worx team.
“Personally, for me, it’s not just about the gym kit,” Gibson says. “It’s about the relationship. Elnaz from Core Health and Fitness has been a constant in our journey. The communication is clear, the deliveries are smooth, and if there’s ever an issue, it’s resolved in days. That level of support gives us confidence as we grow.”
Bahadoran’s approach is personal, proactive and precise. From early layout discussions to product recommendations and delivery scheduling, she is an integral part of the Fitness Worx expansion engine.
“What makes a partnership successful isn’t just delivering equipment,” shares Bahadoran. “It’s about being present throughout the journey to help bring their full vision to life. I take pride in being someone our customers can rely on, especially during busy, high-pressure moments like new openings. With Fitness Worx, there’s a shared commitment to quality, which makes every project something we’re proud of.”
With exciting plans already in motion, Fitness Worx is set to continue its rapid growth well into 2026 and beyond. The team is preparing to open two new sites in the West Midlands, UK, in 2026, with a longer-term strategy to expand over the next five years.
A pipeline full of potential
New locations are being scoped, teams are growing, and member communities are thriving. Through it all, Core Health and Fitness remains a constant presence, providing the confidence and consistency needed to scale sustainably.
For Core, this partnership is about helping the independent sector flourish through trusted collaboration, attention to detail and shared ambition.
“Fitness Worx is exactly the kind of customer we love to support,” says Bahadoran. “It has a strong identity, big ambitions and a genuine care for its members. Being part of that growth is exciting, and it’s only the beginning.”
For Core Health and Fitness, partnerships like this go beyond business. They’re about building trust, delivering on promises, and helping brands like Fitness Worx not just grow, but thrive.
More: www.corehandf.com
