Brawn is a digital community for strength training that makes PT more accessible to members through an Uber-style digital tracking and payment system.
Although the company’s roots lie in powerlifting and working with elite strength athletes, Brawn has evolved to offer a comprehensive solution that helps gyms to also connect with previously hard-to-reach audiences, by offering scalable small group training.
The platform delivers a multitude of commercial advantages – one key feature is the ability to provide a digital subscription and an incremental revenue stream for trainers, meaning that with Brawn, PTs can increase their income, secure their future in an unpredictable market, earn more per hour, cultivate a strong lead pipeline and ultimately reduce churn by offering a more engaging and personalised training experience.
Tackling gymtimidation
Brawn also helps resolve issues of gymtimidation by empowering gym-goers of all levels to achieve success. This approach helps health club operators reduce their dependence on gym floor PT sales, allowing them to focus on delivering exceptional training experiences to their members.
Brawn bridges the gap between group fitness enthusiasts looking for tangible progress and individuals seeking a more personalised training experience – offering a versatile and inclusive solution for all.
Moreover, Brawn’s appeal extends to a diverse demographic. With a split of 60 per cent female users and over 50 per cent of users being over the age of 40, commercial gym owners have a unique opportunity to attract and cater to a broader range of clients.
Supporting the recruitment of personal trainers
In the ever-evolving fitness industry, a persistent challenge faced by gym operators lies in the recruitment and retention of personal trainers, primarily due to financial viability concerns. This struggle is further exacerbated by the current economic climate, as decreasing consumer confidence and rising cost of living create an additional burden on both PTs and operators.
Amid this challenging landscape, Brawn gives operators a unique opportunity to rise above their competitors by providing unwavering support to PTs. By doing so, they can ensure a steady stream of trainers operating within their premises. This not only leads to increased revenue, but also drives retention, as members value the availability of high-quality personal training.
In setting themselves apart from competitors that don’t prioritise the success of their personal trainers, operators can establish themselves as market leaders.
Just as Uber expanded the market size for taxis and Deliveroo boosted revenue for restaurants, so Brawn’s digitalisation of personal training is poised to have a similarly transformative effect.
By making personal training more affordable and accessible, Brawn is set to increase the overall market size. This growth not only benefits health clubs and fitness professionals by opening up new streams of revenue, but it also allows a wider audience to access the benefits of personalised fitness guidance.
We invite you to embrace the future of fitness with Brawn and be at the forefront of the industry’s evolution – setting new standards and redefining the boundaries of what’s possible, for your business, your members and your PT community.
