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The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
features

Sponsored: Brawn – The heart of the club

Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.

Published in Health Club Management 2024 issue 3

Brawn is a digital community for strength training that makes PT more accessible to members through an Uber-style digital tracking and payment system.

Although the company’s roots lie in powerlifting and working with elite strength athletes, Brawn has evolved to offer a comprehensive solution that helps gyms to also connect with previously hard-to-reach audiences, by offering scalable small group training.

The platform delivers a multitude of commercial advantages – one key feature is the ability to provide a digital subscription and an incremental revenue stream for trainers, meaning that with Brawn, PTs can increase their income, secure their future in an unpredictable market, earn more per hour, cultivate a strong lead pipeline and ultimately reduce churn by offering a more engaging and personalised training experience.

Tackling gymtimidation
Brawn also helps resolve issues of gymtimidation by empowering gym-goers of all levels to achieve success. This approach helps health club operators reduce their dependence on gym floor PT sales, allowing them to focus on delivering exceptional training experiences to their members.

Brawn bridges the gap between group fitness enthusiasts looking for tangible progress and individuals seeking a more personalised training experience – offering a versatile and inclusive solution for all.

Moreover, Brawn’s appeal extends to a diverse demographic. With a split of 60 per cent female users and over 50 per cent of users being over the age of 40, commercial gym owners have a unique opportunity to attract and cater to a broader range of clients.

Supporting the recruitment of personal trainers
In the ever-evolving fitness industry, a persistent challenge faced by gym operators lies in the recruitment and retention of personal trainers, primarily due to financial viability concerns. This struggle is further exacerbated by the current economic climate, as decreasing consumer confidence and rising cost of living create an additional burden on both PTs and operators.

Amid this challenging landscape, Brawn gives operators a unique opportunity to rise above their competitors by providing unwavering support to PTs. By doing so, they can ensure a steady stream of trainers operating within their premises. This not only leads to increased revenue, but also drives retention, as members value the availability of high-quality personal training.

In setting themselves apart from competitors that don’t prioritise the success of their personal trainers, operators can establish themselves as market leaders.

Just as Uber expanded the market size for taxis and Deliveroo boosted revenue for restaurants, so Brawn’s digitalisation of personal training is poised to have a similarly transformative effect.

By making personal training more affordable and accessible, Brawn is set to increase the overall market size. This growth not only benefits health clubs and fitness professionals by opening up new streams of revenue, but it also allows a wider audience to access the benefits of personalised fitness guidance.

We invite you to embrace the future of fitness with Brawn and be at the forefront of the industry’s evolution – setting new standards and redefining the boundaries of what’s possible, for your business, your members and your PT community.

Photo: Brawn

"Brawn gives operators a unique opportunity to rise above their competitors by leading the way in providing unwavering support to their PTs" – Sohail Rashid

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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features

Sponsored: Brawn – The heart of the club

Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.

Published in Health Club Management 2024 issue 3

Brawn is a digital community for strength training that makes PT more accessible to members through an Uber-style digital tracking and payment system.

Although the company’s roots lie in powerlifting and working with elite strength athletes, Brawn has evolved to offer a comprehensive solution that helps gyms to also connect with previously hard-to-reach audiences, by offering scalable small group training.

The platform delivers a multitude of commercial advantages – one key feature is the ability to provide a digital subscription and an incremental revenue stream for trainers, meaning that with Brawn, PTs can increase their income, secure their future in an unpredictable market, earn more per hour, cultivate a strong lead pipeline and ultimately reduce churn by offering a more engaging and personalised training experience.

Tackling gymtimidation
Brawn also helps resolve issues of gymtimidation by empowering gym-goers of all levels to achieve success. This approach helps health club operators reduce their dependence on gym floor PT sales, allowing them to focus on delivering exceptional training experiences to their members.

Brawn bridges the gap between group fitness enthusiasts looking for tangible progress and individuals seeking a more personalised training experience – offering a versatile and inclusive solution for all.

Moreover, Brawn’s appeal extends to a diverse demographic. With a split of 60 per cent female users and over 50 per cent of users being over the age of 40, commercial gym owners have a unique opportunity to attract and cater to a broader range of clients.

Supporting the recruitment of personal trainers
In the ever-evolving fitness industry, a persistent challenge faced by gym operators lies in the recruitment and retention of personal trainers, primarily due to financial viability concerns. This struggle is further exacerbated by the current economic climate, as decreasing consumer confidence and rising cost of living create an additional burden on both PTs and operators.

Amid this challenging landscape, Brawn gives operators a unique opportunity to rise above their competitors by providing unwavering support to PTs. By doing so, they can ensure a steady stream of trainers operating within their premises. This not only leads to increased revenue, but also drives retention, as members value the availability of high-quality personal training.

In setting themselves apart from competitors that don’t prioritise the success of their personal trainers, operators can establish themselves as market leaders.

Just as Uber expanded the market size for taxis and Deliveroo boosted revenue for restaurants, so Brawn’s digitalisation of personal training is poised to have a similarly transformative effect.

By making personal training more affordable and accessible, Brawn is set to increase the overall market size. This growth not only benefits health clubs and fitness professionals by opening up new streams of revenue, but it also allows a wider audience to access the benefits of personalised fitness guidance.

We invite you to embrace the future of fitness with Brawn and be at the forefront of the industry’s evolution – setting new standards and redefining the boundaries of what’s possible, for your business, your members and your PT community.

Photo: Brawn

"Brawn gives operators a unique opportunity to rise above their competitors by leading the way in providing unwavering support to their PTs" – Sohail Rashid

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Let’s live in the future to improve today
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
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Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

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Profile

New reality

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Profile

Sohail Rashid

The app is free and it’s $40 to participate in one of our virtual events
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
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Research

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Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

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We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

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When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
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We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
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