The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
features

Specifier: Club sounds

In-club music can both attract and repel members. We ask suppliers of music tech for their advice on creating the perfect sound

Published in Health Club Management 2025 issue 7

Anders Ekström
FitnessPlayer
Anders Ekström / photo: Fitness PLayer / Joakim Ström

FitnessPlayer is a professional music streaming service tailored for group training. Instructors and gyms get access to curated playlists, tempo control (BPM) and full licensing – including both royalty-free music and commercial music. It works across devices, with no need for special hardware. Simply connect via mobile, tablet or desktop and stream online or offline. Pricing starts from £15.99/month with a seven-day free trial available.

Can the right music help with retention?

Yes, music boosts energy, focus and enjoyment, which all support retention. A study from Brunel University showed that synchronised music can increase workout endurance by up to 15 per cent. By allowing instructors to customise tempo and style, FitnessPlayer helps create emotional connections and brand consistency.

While some clubs aim for broad appeal, we recommend tailoring music to time of day, activity and audience – especially in quiet gym areas or high-engagement settings.

Should music be zoned?

Music zoning is a powerful tool for guiding energy and atmosphere. In high-intensity zones, music with higher BPM and drive can improve performance.

In recovery or social areas, lower intensity tracks support relaxation. FitnessPlayer allows gyms to manage zones either through separate devices or pre-set playlists for each area, all synced and controlled centrally.

Shifting music over the course of the day helps match your club’s rhythm and energy. Use calmer tracks during the morning then increase tempo during peak hours or high-intensity sessions.

With FitnessPlayer, operators can automate transitions with smart playlists or let instructors adapt music themselves in real-time. The goal is to deliver consistency with flexibility.

More: www.fitnessplayer.co.uk

Music can create emotional connections and brand consistency
FitnessPlayer works across all devices, with the ability to stream online or offline / photo: Fitness PLayer
Mark Hutchison
Hutchi by Hutchison Technologies
Mark Hutchison / photo: Hutchison Technologies

We’re professional pro audio specialists. We don’t offer our own streaming service but partner with premium providers such as Mav Music and Music Concierge, who deliver expertly curated playlists tailored to each space.

We provide audio systems, engineered for proper coverage and easy control. Most clubs budget £20–£55 per zone, using store-and-forward systems for two-to-four zones, plus studios – no constant streaming is required.

Can the right music help with retention?

Music doesn’t just fill silence – it shapes emotion, energy and memory. A 2021 study, The Influence of Music Preference on Exercise Responses and Performance by Christopher G Ballmann, found 75 per cent of exercisers feel more motivated and connected when music hits the right note.

Clubs thrive when playlists adapt to shifting moods: calm, focused mornings; then vibrant, social vibes for Millennials and Gen Z, transforming weekends into modern nightlife scenes.

Successful clubs avoid a one-size-fits-all approach, instead tailoring music by time, zone, and member profile, keeping spaces and engaging, relevant and inspiring members to return.

Should music be zoned?

Absolutely. Music should flow through every part of a club, including corridors and transitional areas, creating a seamless journey that matches members’ activities and moods. High-tempo tracks energise functional fitness zones, while softer sounds promote relaxation in spas or lounges.

Modern audio systems support precise scheduling, noise-sensing volume control and zoning tailored to shifting demographics. A Friday night, for example, might blend powerful beats in the gym with mellow café vibes, perfectly timed and effortlessly adjusted.

Music should evolve as members and club energy change throughout the day. Mornings might call for calm, nature-inspired tracks on a terrace, while Friday evenings transform spaces into vibrant, Ibiza-style chillout lounges. Operators should study member profiles and traffic patterns, using both music and lighting to set the right tone. Think beyond playlists – curate sensory experiences that influence emotion, elevate engagement and keep your club feeling dynamic and welcoming.

More: www.hutchi.tech

Think beyond playlists – curate sensory experiences that influence emotion and elevate engagement
photo: Hutchison Technologies / GYMBOX
The right music can transform fitness classes into modern nightlife scenes / photo: Hutchison Technologies
Andy Pickles
Pure Energy Music
Andy Pickles / photo: Pure Energy Music

Pure Energy Music is a rights-included music streaming app built for the fitness and leisure industry. It features expertly-curated playlists by workout type, BPM controller, interval timer and offline playback. It’s ideal for gyms, studios, and group exercise settings and no PPL/PRS fees are required. Pricing starts at £14.99/month for operators. All you need is a phone or tablet and a sound system – no specialist hardware is needed.

Can the right music help with retention?

The right music can significantly boost retention. It enhances motivation, energy, and enjoyment – all key factors in bringing members back. Instructors at David Lloyd Clubs, for example, have seen 70 per cent plus class occupancy using the Pure Energy Music app.

A 2020 UK Active report also identified music as a major contributor to positive member experiences. While diversity in playlists is important, targeting music to class formats or demographics often delivers stronger results.

Operators can’t please everyone, but music that avoids extremes and supports performance helps sharpen focus. Curated playlists build identity, elevate sessions and improve overall experience – driving engagement, satisfaction, and long-term loyalty.

Should music be zoned?

Zoning music by activity can enhance the member experience. High-energy tracks in workout zones are able to boost members’ motivation, while calmer music in reception or recovery areas supports relaxation. Technically, this can be managed through multi-zone audio systems or by using individual devices running the Pure Energy Music app in each area. This allows health and fitness operators to tailor music by zone, time of day or user need, creating a dynamic, purposeful atmosphere across the facility.

Changing music throughout the day helps match mood and energy to member needs. Operators should use upbeat tracks in the morning, mellow tones during the quieter periods and high-energy music during peak times. This keeps the club’s atmosphere both engaging and purposeful.

With our app, operators can schedule playlists to align with their timetable, creating an experience that supports workouts and overall member satisfaction.

More: www.pureenergymusic.com

With the app, operators can schedule playlists to align with their timetable
The Pure Energy Music app is built for fitness clubs / photo: Pure Energy Music
photo: Pure Energy Music
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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features

Specifier: Club sounds

In-club music can both attract and repel members. We ask suppliers of music tech for their advice on creating the perfect sound

Published in Health Club Management 2025 issue 7

Anders Ekström
FitnessPlayer
Anders Ekström / photo: Fitness PLayer / Joakim Ström

FitnessPlayer is a professional music streaming service tailored for group training. Instructors and gyms get access to curated playlists, tempo control (BPM) and full licensing – including both royalty-free music and commercial music. It works across devices, with no need for special hardware. Simply connect via mobile, tablet or desktop and stream online or offline. Pricing starts from £15.99/month with a seven-day free trial available.

Can the right music help with retention?

Yes, music boosts energy, focus and enjoyment, which all support retention. A study from Brunel University showed that synchronised music can increase workout endurance by up to 15 per cent. By allowing instructors to customise tempo and style, FitnessPlayer helps create emotional connections and brand consistency.

While some clubs aim for broad appeal, we recommend tailoring music to time of day, activity and audience – especially in quiet gym areas or high-engagement settings.

Should music be zoned?

Music zoning is a powerful tool for guiding energy and atmosphere. In high-intensity zones, music with higher BPM and drive can improve performance.

In recovery or social areas, lower intensity tracks support relaxation. FitnessPlayer allows gyms to manage zones either through separate devices or pre-set playlists for each area, all synced and controlled centrally.

Shifting music over the course of the day helps match your club’s rhythm and energy. Use calmer tracks during the morning then increase tempo during peak hours or high-intensity sessions.

With FitnessPlayer, operators can automate transitions with smart playlists or let instructors adapt music themselves in real-time. The goal is to deliver consistency with flexibility.

More: www.fitnessplayer.co.uk

Music can create emotional connections and brand consistency
FitnessPlayer works across all devices, with the ability to stream online or offline / photo: Fitness PLayer
Mark Hutchison
Hutchi by Hutchison Technologies
Mark Hutchison / photo: Hutchison Technologies

We’re professional pro audio specialists. We don’t offer our own streaming service but partner with premium providers such as Mav Music and Music Concierge, who deliver expertly curated playlists tailored to each space.

We provide audio systems, engineered for proper coverage and easy control. Most clubs budget £20–£55 per zone, using store-and-forward systems for two-to-four zones, plus studios – no constant streaming is required.

Can the right music help with retention?

Music doesn’t just fill silence – it shapes emotion, energy and memory. A 2021 study, The Influence of Music Preference on Exercise Responses and Performance by Christopher G Ballmann, found 75 per cent of exercisers feel more motivated and connected when music hits the right note.

Clubs thrive when playlists adapt to shifting moods: calm, focused mornings; then vibrant, social vibes for Millennials and Gen Z, transforming weekends into modern nightlife scenes.

Successful clubs avoid a one-size-fits-all approach, instead tailoring music by time, zone, and member profile, keeping spaces and engaging, relevant and inspiring members to return.

Should music be zoned?

Absolutely. Music should flow through every part of a club, including corridors and transitional areas, creating a seamless journey that matches members’ activities and moods. High-tempo tracks energise functional fitness zones, while softer sounds promote relaxation in spas or lounges.

Modern audio systems support precise scheduling, noise-sensing volume control and zoning tailored to shifting demographics. A Friday night, for example, might blend powerful beats in the gym with mellow café vibes, perfectly timed and effortlessly adjusted.

Music should evolve as members and club energy change throughout the day. Mornings might call for calm, nature-inspired tracks on a terrace, while Friday evenings transform spaces into vibrant, Ibiza-style chillout lounges. Operators should study member profiles and traffic patterns, using both music and lighting to set the right tone. Think beyond playlists – curate sensory experiences that influence emotion, elevate engagement and keep your club feeling dynamic and welcoming.

More: www.hutchi.tech

Think beyond playlists – curate sensory experiences that influence emotion and elevate engagement
photo: Hutchison Technologies / GYMBOX
The right music can transform fitness classes into modern nightlife scenes / photo: Hutchison Technologies
Andy Pickles
Pure Energy Music
Andy Pickles / photo: Pure Energy Music

Pure Energy Music is a rights-included music streaming app built for the fitness and leisure industry. It features expertly-curated playlists by workout type, BPM controller, interval timer and offline playback. It’s ideal for gyms, studios, and group exercise settings and no PPL/PRS fees are required. Pricing starts at £14.99/month for operators. All you need is a phone or tablet and a sound system – no specialist hardware is needed.

Can the right music help with retention?

The right music can significantly boost retention. It enhances motivation, energy, and enjoyment – all key factors in bringing members back. Instructors at David Lloyd Clubs, for example, have seen 70 per cent plus class occupancy using the Pure Energy Music app.

A 2020 UK Active report also identified music as a major contributor to positive member experiences. While diversity in playlists is important, targeting music to class formats or demographics often delivers stronger results.

Operators can’t please everyone, but music that avoids extremes and supports performance helps sharpen focus. Curated playlists build identity, elevate sessions and improve overall experience – driving engagement, satisfaction, and long-term loyalty.

Should music be zoned?

Zoning music by activity can enhance the member experience. High-energy tracks in workout zones are able to boost members’ motivation, while calmer music in reception or recovery areas supports relaxation. Technically, this can be managed through multi-zone audio systems or by using individual devices running the Pure Energy Music app in each area. This allows health and fitness operators to tailor music by zone, time of day or user need, creating a dynamic, purposeful atmosphere across the facility.

Changing music throughout the day helps match mood and energy to member needs. Operators should use upbeat tracks in the morning, mellow tones during the quieter periods and high-energy music during peak times. This keeps the club’s atmosphere both engaging and purposeful.

With our app, operators can schedule playlists to align with their timetable, creating an experience that supports workouts and overall member satisfaction.

More: www.pureenergymusic.com

With the app, operators can schedule playlists to align with their timetable
The Pure Energy Music app is built for fitness clubs / photo: Pure Energy Music
photo: Pure Energy Music
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Alexa can help you book classes, check trainers’ bios and schedules, find out opening times, and a host of other information
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

My vision was to create a platform that could improve the sport for lifters at all levels and attract more people, similar to how Strava, Peloton and Zwift have in other sports
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features