EGYM | Fit Tech promotion
EGYM | Fit Tech promotion
EGYM | Fit Tech promotion
features

Promotional feature: Legend

Industry software provider, Legend Club Management Systems, has been investing in R&D since 2002, to underpin the success of its clients. With GLL, Serco, Halo and Parkwood on board, we find out more about this innovative business and its wide range of services

Published in Health Club Management 2018 issue 5

Legend was founded in 2002, as an independent leisure sector software specialist.

Our innovative, cloud-based technology is a complete, scalable leisure management solution which has become a popular software choice for health clubs, leisure centres, universities, sports parks and all manner of leisure locations in the UK.

Legend is also expanding in Ireland, North America, EMEA and Australasia.

We invest over 30 per cent of revenues in R&D, enabling us to continuously add new functionality and services to our core product in consultation with customers.

We're also the only industry vendor in the UK to have gained the ISO9001 Quality Management accreditation and ISO27001 Information Security accreditation.

Our specialist focus and knowhow allows us to add value for customers – this is evidenced by the fact that 80 per cent of new customers are referrals from existing clients.

Navigating the Journey
Nothing shifts faster than consumer expectations and we're proud to respond swiftly to their changing demands.

People expect fast, easy access to services, coupled with a proactive approach to managing activity choices. They also want easy-to-use communication channels and technology to track their fitness.

Legend’s customer engagement features, deliver on these needs using mobile apps, web, tablet and kiosks, to enable consumers to access information on their own terms, and to be able to choose and buy when they choose. These solutions also provide operators with more efficient ways of interacting with customers.

Serco has used Legend since 2006, and Christopher Puszczynski-Phelps, the company's management information manager, says: “At our busier sites, over 90 per cent of classes are booked online – 60 per cent on mobile. It's more customer-friendly and frees up staff for more value-added interactions.”

Increased Efficiency
Our purpose is to help clients streamline work and improve operations and with two million online and 750,000 kiosk transactions a month, they're are saving on IT costs while also reducing their carbon footprint.

And while costs are reduced, income from Direct Debit collections and additional bookings is increasing.

It’s a simple equation – make it easier for customers to find and pay for what they want and improve the quality of products, service, and marketing and revenue improves. This solution creates a virtuous circle: lower costs and higher income mean the system pays for itself.

It’s all about the Data
Legend’s Business Intelligence and Analysis Reporting allows clients to put data at the heart of everything from strategic decision-making to real-time management interventions, because the system drives actions based on daily targets and generates real-time alerts.

It all comes down to good use of data: Serco Leisure has reduced its carbon footprint by 29 per cent and achieved annual savings in excess of £1 million using insights from Legend’s PowerHouse energy management solution, for example.

“Legend enables us to understand our data in ways we were unable to do with previous systems,” says Puszczynski-Phelps. “With Legend, the information management system is fully integrated and data is available at the press of a button. It’s also clearly visualised, saving time and creating clarity. Moreover, we can design and update our own dashboards, meaning our data, and the way we use it, is entirely under our control.”

Information Security
Legend’s solution places the three guiding principles of information security - confidentiality, availability and integrity – at the heart of our clients’ businesses.

Our ISO 27001 Information Security Accreditation and readiness for impending GDPR make it easier for clients to embrace the new regulation and embed best practice within their daily operations, including physical infrastructure and ethical security culture, to protect both business and customer data, for the long term.

Exceptional Service
Legend sets the standard for responsive customer service, with industry-leading service levels underpinned by our ISO 9001 Accredited Quality Management Processes.

Kieron Vango, CEO of Inverclyde Leisure, says, “Legend offers one 24/7 support desk for all our IT services”.

Exceptional customer service extends beyond support. Legend provides value added services, including webinars, workshops, events, user groups and forums where customers can share best practice.

Our Account Managers have high levels of customer engagement to ensure clients are using the Legend system to maximal effect.

transition to legend
We make the transition to Legend so easy that customers have all services in place from day one – including online – with a ‘zero downtime guarantee’.

Iain Hayes, operations director of Halo Leisure, explains, “The project management we received from Legend during switch-over was fantastic. We built a great relationship with the implementation team”.

Conclusion
From efficiency improvements to increased revenue, higher membership sales, to better customer retention, optimised debt collection and reduced administration burden, Legend delivers for customers.

Our seamless software solution, with its powerful functionality, security features and ease of use, offers the one-stop solution to the industry’s challenges.

Legend is your partner for the future, with software you can trust.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

The team is young and ambitious, and the awareness of technology is very high. We share trends and out-of-the-box ideas almost every day
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

We ended up raising US$7m in venture capital from incredible investors, including Andreessen Horowitz, Khosla Ventures, Primetime Partners, and GingerBread Capital
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

The app is free and it’s $40 to participate in one of our virtual events
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features
Power Plate's range of products include whole body vibration platforms, targeted vibration products and the ...
ABC Fitness is the #1 software provider for fitness businesses of any size, all around ...
22-23 Sep 2026
Four Seasons Hotel Bangkok at Chao Phraya River, Bangkok , Thailand
Power Plate's range of products include whole body vibration platforms, targeted vibration products and the ...
ABC Fitness is the #1 software provider for fitness businesses of any size, all around ...
Get Fit Tech
Sign up for the free Fit Tech ezine and breaking news alerts
Sign up
22-23 Sep 2026
Four Seasons Hotel Bangkok at Chao Phraya River, Bangkok , Thailand

latest fit tech news

PureGym is encouraging people to step away from their screens and go for a walk, in a new initiative timed ...
news • 29 May 2026
Active people app, Strava, has overhauled its strength training experience, allowing gym-goers to automatically log and share their lifts from ...
news • 27 May 2026

Fitness First UK is embracing digital wellness technology by installing Kip’s tap-to-activate phone controls across its UK estate. Kip tags ...
news • 22 May 2026
The world’s first awareness ring has been launched. Designed to promote presence, focus and calm via gentle haptic vibrations, the ...
news • 13 May 2026
Center Parcs’ Aqua Sana Forest Spa, Woburn Forest, UK, has transformed an unused space into a touchless wellness area called ...
news • 12 May 2026
Gharieni Group has launched a new company, Cobotics Innovations, to create automated wellness experiences. The first solution is a robotic ...
product innovation • 07 May 2026

US-based robotics wellness company Aescape Inc has entered insolvency proceedings following the sale of substantially all of its ...

news • 06 May 2026
Fitness platform, Zing Coach, has teamed up with Les Mills, in a partnership that gives its users access to group ...
news • 23 Apr 2026

TMActive is launching a new Active Wellbeing Studio next month in Tonbridge, UK, specifically aimed at people who face higher ...
news • 13 Apr 2026

Indian billionaire, Deepinder Goyal, is working on a device called Temple that aims to track blood flow to the brain ...
news • 10 Apr 2026
More fit tech news
features

Promotional feature: Legend

Industry software provider, Legend Club Management Systems, has been investing in R&D since 2002, to underpin the success of its clients. With GLL, Serco, Halo and Parkwood on board, we find out more about this innovative business and its wide range of services

Published in Health Club Management 2018 issue 5

Legend was founded in 2002, as an independent leisure sector software specialist.

Our innovative, cloud-based technology is a complete, scalable leisure management solution which has become a popular software choice for health clubs, leisure centres, universities, sports parks and all manner of leisure locations in the UK.

Legend is also expanding in Ireland, North America, EMEA and Australasia.

We invest over 30 per cent of revenues in R&D, enabling us to continuously add new functionality and services to our core product in consultation with customers.

We're also the only industry vendor in the UK to have gained the ISO9001 Quality Management accreditation and ISO27001 Information Security accreditation.

Our specialist focus and knowhow allows us to add value for customers – this is evidenced by the fact that 80 per cent of new customers are referrals from existing clients.

Navigating the Journey
Nothing shifts faster than consumer expectations and we're proud to respond swiftly to their changing demands.

People expect fast, easy access to services, coupled with a proactive approach to managing activity choices. They also want easy-to-use communication channels and technology to track their fitness.

Legend’s customer engagement features, deliver on these needs using mobile apps, web, tablet and kiosks, to enable consumers to access information on their own terms, and to be able to choose and buy when they choose. These solutions also provide operators with more efficient ways of interacting with customers.

Serco has used Legend since 2006, and Christopher Puszczynski-Phelps, the company's management information manager, says: “At our busier sites, over 90 per cent of classes are booked online – 60 per cent on mobile. It's more customer-friendly and frees up staff for more value-added interactions.”

Increased Efficiency
Our purpose is to help clients streamline work and improve operations and with two million online and 750,000 kiosk transactions a month, they're are saving on IT costs while also reducing their carbon footprint.

And while costs are reduced, income from Direct Debit collections and additional bookings is increasing.

It’s a simple equation – make it easier for customers to find and pay for what they want and improve the quality of products, service, and marketing and revenue improves. This solution creates a virtuous circle: lower costs and higher income mean the system pays for itself.

It’s all about the Data
Legend’s Business Intelligence and Analysis Reporting allows clients to put data at the heart of everything from strategic decision-making to real-time management interventions, because the system drives actions based on daily targets and generates real-time alerts.

It all comes down to good use of data: Serco Leisure has reduced its carbon footprint by 29 per cent and achieved annual savings in excess of £1 million using insights from Legend’s PowerHouse energy management solution, for example.

“Legend enables us to understand our data in ways we were unable to do with previous systems,” says Puszczynski-Phelps. “With Legend, the information management system is fully integrated and data is available at the press of a button. It’s also clearly visualised, saving time and creating clarity. Moreover, we can design and update our own dashboards, meaning our data, and the way we use it, is entirely under our control.”

Information Security
Legend’s solution places the three guiding principles of information security - confidentiality, availability and integrity – at the heart of our clients’ businesses.

Our ISO 27001 Information Security Accreditation and readiness for impending GDPR make it easier for clients to embrace the new regulation and embed best practice within their daily operations, including physical infrastructure and ethical security culture, to protect both business and customer data, for the long term.

Exceptional Service
Legend sets the standard for responsive customer service, with industry-leading service levels underpinned by our ISO 9001 Accredited Quality Management Processes.

Kieron Vango, CEO of Inverclyde Leisure, says, “Legend offers one 24/7 support desk for all our IT services”.

Exceptional customer service extends beyond support. Legend provides value added services, including webinars, workshops, events, user groups and forums where customers can share best practice.

Our Account Managers have high levels of customer engagement to ensure clients are using the Legend system to maximal effect.

transition to legend
We make the transition to Legend so easy that customers have all services in place from day one – including online – with a ‘zero downtime guarantee’.

Iain Hayes, operations director of Halo Leisure, explains, “The project management we received from Legend during switch-over was fantastic. We built a great relationship with the implementation team”.

Conclusion
From efficiency improvements to increased revenue, higher membership sales, to better customer retention, optimised debt collection and reduced administration burden, Legend delivers for customers.

Our seamless software solution, with its powerful functionality, security features and ease of use, offers the one-stop solution to the industry’s challenges.

Legend is your partner for the future, with software you can trust.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

The team is young and ambitious, and the awareness of technology is very high. We share trends and out-of-the-box ideas almost every day
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

We ended up raising US$7m in venture capital from incredible investors, including Andreessen Horowitz, Khosla Ventures, Primetime Partners, and GingerBread Capital
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

The app is free and it’s $40 to participate in one of our virtual events
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features