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Technogym | Fit Tech promotion
Technogym | Fit Tech promotion
Technogym | Fit Tech promotion
features

Promotion: Funxtion

Fitness First Germany has upgraded its members’ gym floor training experience with the rollout of Funxtion’s Multiscreen Virtual Player

Published in Health Club Management 2021 issue 11

Funxtion’s Virtual Player is a digital platform housing thousands of beautifully shot and perfectly executed video exercises, workouts and virtual classes.

Multiple screens (provided for Fitness First Germany by Funxtion) connect to the Virtual Player and are strategically positioned in functional training spaces to optimise the member experience.

Constant visual excitement
The exercises featured can be programmed to run concurrently, creating a circuit of digital instructors that provides every member with constant visual prompting. The Virtual Player and digital fitness content are fully custom-branded and display Fitness First’s own backgrounds, fonts and logo.

“Digital instruction is the next phase of evolution in gym floor training,” says Martin Seibold, CEO of LifeFit Group, the owner of Fitness First Germany. “Providing our members with access to high-quality, digitally-streamed exercise demonstrations empowers our gym floor trainers to focus more on mentoring and coaching. This creates opportunities to deliver a much more personalised experience for members, creating an environment where every member is progressing towards an individual goal.

“We’re constantly assessing the market to ensure our offer remains relevant to the lives, expectations and needs of our members,” says Seibold, “while also maintaining our position as one of the sector’s innovation frontrunners.

“Group training on the gym floor has been a core component of our offer for many years and is still highly valued by our members. This latest integration with Funxtion enhances the already successful format and elevates the member experience to a whole new level.”

Rolling out the tech
The rollout, which began during lockdown at the end of 2020, gives all the brand’s members access to the new experience across 50+ clubs.

Ernst De Neef, CEO of Funxtion, says: “Fitness First has been sharing our content via its member app for a while, so all the exercise demonstrations displayed by the multi-screens in its clubs will already be familiar. This demonstrates a strategic digitalisation journey and provides a valued continuity, highlighting to members the brand’s commitment to the ongoing enhancement of their experience.”

Seibold concludes: “Digitalisation is enabling gyms to create inspiring, customer-centric experiences that could not have been imagined even a few years ago.

“In-person coaching by our rockstar trainers will remain a core component on our gym floors, supported by a growing arsenal of digital tools. Funxtion is leading the charge in the creation and implementation of quality fitness content, all of which can be custom-branded, so the partnership makes perfect sense.”

• To find out more about Funxtion’s Multiscreen Virtual Player solutions, visit www.HCMmag.com/funxtionvirtual

PHOTO: FUNXTION/LIFEFIT GROUP

"This upgrade highlights to members the commitment to the ongoing enhancement of their experience," –  Ernst De Neef, CEO, Funxtion

PHOTO: FUNXTION/LIFEFIT GROUP

"Digitalisation is enabling gyms to create inspiring, customer-centric experiences that could not have been imagined even a few years ago," –  Martin Seibold, CEO, LifeFit Group

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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features

Promotion: Funxtion

Fitness First Germany has upgraded its members’ gym floor training experience with the rollout of Funxtion’s Multiscreen Virtual Player

Published in Health Club Management 2021 issue 11

Funxtion’s Virtual Player is a digital platform housing thousands of beautifully shot and perfectly executed video exercises, workouts and virtual classes.

Multiple screens (provided for Fitness First Germany by Funxtion) connect to the Virtual Player and are strategically positioned in functional training spaces to optimise the member experience.

Constant visual excitement
The exercises featured can be programmed to run concurrently, creating a circuit of digital instructors that provides every member with constant visual prompting. The Virtual Player and digital fitness content are fully custom-branded and display Fitness First’s own backgrounds, fonts and logo.

“Digital instruction is the next phase of evolution in gym floor training,” says Martin Seibold, CEO of LifeFit Group, the owner of Fitness First Germany. “Providing our members with access to high-quality, digitally-streamed exercise demonstrations empowers our gym floor trainers to focus more on mentoring and coaching. This creates opportunities to deliver a much more personalised experience for members, creating an environment where every member is progressing towards an individual goal.

“We’re constantly assessing the market to ensure our offer remains relevant to the lives, expectations and needs of our members,” says Seibold, “while also maintaining our position as one of the sector’s innovation frontrunners.

“Group training on the gym floor has been a core component of our offer for many years and is still highly valued by our members. This latest integration with Funxtion enhances the already successful format and elevates the member experience to a whole new level.”

Rolling out the tech
The rollout, which began during lockdown at the end of 2020, gives all the brand’s members access to the new experience across 50+ clubs.

Ernst De Neef, CEO of Funxtion, says: “Fitness First has been sharing our content via its member app for a while, so all the exercise demonstrations displayed by the multi-screens in its clubs will already be familiar. This demonstrates a strategic digitalisation journey and provides a valued continuity, highlighting to members the brand’s commitment to the ongoing enhancement of their experience.”

Seibold concludes: “Digitalisation is enabling gyms to create inspiring, customer-centric experiences that could not have been imagined even a few years ago.

“In-person coaching by our rockstar trainers will remain a core component on our gym floors, supported by a growing arsenal of digital tools. Funxtion is leading the charge in the creation and implementation of quality fitness content, all of which can be custom-branded, so the partnership makes perfect sense.”

• To find out more about Funxtion’s Multiscreen Virtual Player solutions, visit www.HCMmag.com/funxtionvirtual

PHOTO: FUNXTION/LIFEFIT GROUP

"This upgrade highlights to members the commitment to the ongoing enhancement of their experience," –  Ernst De Neef, CEO, Funxtion

PHOTO: FUNXTION/LIFEFIT GROUP

"Digitalisation is enabling gyms to create inspiring, customer-centric experiences that could not have been imagined even a few years ago," –  Martin Seibold, CEO, LifeFit Group

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

The team is young and ambitious, and the awareness of technology is very high. We share trends and out-of-the-box ideas almost every day
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

My vision was to create a platform that could improve the sport for lifters at all levels and attract more people, similar to how Strava, Peloton and Zwift have in other sports
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features