The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
features

Promotion: EGYM – Setting a new standard

EGYM is refining its product line-up while also launching a new Business Suite to connect its entire ecosystem, creating a centralised, data-driven management platform

Published in Health Club Management 2025 issue 5

EGYM is raising the bar in the fitness industry with the rapid expansion of its connected, cross-brand ecosystem – delivering a seamless, hyper-personalised workout experience powered by cutting-edge technology and AI.

At the heart of this innovation is EGYM Genius, the most advanced AI-driven training system on the market, transforming how operators, trainers and members engage with their fitness journeys.

Few exercises are as fundamental – or as demanding – as the squat. Recognising its importance for strength, stability and mobility, EGYM has reimagined this essential movement with the launch of its Smart Strength Squat, the latest addition to the company’s Smart Strength series.

With digital resistance, guided motion and seamless integration into the EGYM ecosystem, the Smart Strength Squat transforms the squat into a precision-engineered workout for every member – that’s safer, more effective and fully-tailored to the individual.

Designed to adapt effortlessly to every user’s needs, from beginners to advanced athletes and rehab patients, the Smart Strength Squat offers the safest and smartest way to build lower-body strength, improve performance and support recovery. With its sleek design and precision engineering, it ensures safe and effective execution of the squat that delivers results like never before.

Smarter onboarding
Whether it’s swift and touchless onboarding, intuitive body analyses, flexibility tests, or the visualisation of training progress, the EGYM Fitness Hub takes member support to a whole new level by addressing three of the most urgent customer needs with a single machine.

And with the Squat Flex Test now part of the Fitness Hub, your gym and your members will benefit from an even more precise, data-driven and comprehensive onboarding experience. This new flexibility assessment evaluates movement to help deliver a more rounded picture of a member’s current mobility level, providing actionable feedback and enabling gyms to offer even more tailored, goal-oriented training.

EGYM Genius: AI-powered personalisation
Driving this intelligent ecosystem, EGYM Genius is a sophisticated AI platform that continuously learns and refines every member’s training journey.

With each tracked workout, Genius evolves, creating progressively smarter, more personalised training recommendations.

What makes Genius stand out is its seamless integration with over 200 of the world’s leading fitness brands. By aggregating real-time workout data and expert insights, it ensures members benefit from a constantly-improving, fully-connected training experience, while providing trainers and operators with valuable insights to optimise performance and retention.

Streamline gym management
EGYM’s innovation isn’t limited to the gym floor. The newly launched Business Suite transforms operations for fitness operators, offering a centralised, data-driven management platform with single sign-on giving access to all EGYM products and services.

This streamlined platform simplifies daily operations, providing real-time data insights for smarter, evidence-based decision-making; optimised management tools to reduce complexity and increase efficiency and enhanced member retention capabilities through predictive analytics and automation.

By consolidating the entire EGYM product suite into one intuitive system, the Business Suite empowers operators to focus on delivering an exceptional member experience while driving operational improvements and business growth. With its expanding ecosystem of smart fitness equipment, AI-driven personalisation tools and next-generation management solutions, EGYM is reshaping the future of fitness – delivering smarter, more engaging and more effective experiences for members and operators alike.

More: Discover how EGYM can take your business to the next level – book a demo now at www.egym.com/uk

EGYM is the Platinum Partner at HCM SUMMIT: HCMsummit.live

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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features

Promotion: EGYM – Setting a new standard

EGYM is refining its product line-up while also launching a new Business Suite to connect its entire ecosystem, creating a centralised, data-driven management platform

Published in Health Club Management 2025 issue 5

EGYM is raising the bar in the fitness industry with the rapid expansion of its connected, cross-brand ecosystem – delivering a seamless, hyper-personalised workout experience powered by cutting-edge technology and AI.

At the heart of this innovation is EGYM Genius, the most advanced AI-driven training system on the market, transforming how operators, trainers and members engage with their fitness journeys.

Few exercises are as fundamental – or as demanding – as the squat. Recognising its importance for strength, stability and mobility, EGYM has reimagined this essential movement with the launch of its Smart Strength Squat, the latest addition to the company’s Smart Strength series.

With digital resistance, guided motion and seamless integration into the EGYM ecosystem, the Smart Strength Squat transforms the squat into a precision-engineered workout for every member – that’s safer, more effective and fully-tailored to the individual.

Designed to adapt effortlessly to every user’s needs, from beginners to advanced athletes and rehab patients, the Smart Strength Squat offers the safest and smartest way to build lower-body strength, improve performance and support recovery. With its sleek design and precision engineering, it ensures safe and effective execution of the squat that delivers results like never before.

Smarter onboarding
Whether it’s swift and touchless onboarding, intuitive body analyses, flexibility tests, or the visualisation of training progress, the EGYM Fitness Hub takes member support to a whole new level by addressing three of the most urgent customer needs with a single machine.

And with the Squat Flex Test now part of the Fitness Hub, your gym and your members will benefit from an even more precise, data-driven and comprehensive onboarding experience. This new flexibility assessment evaluates movement to help deliver a more rounded picture of a member’s current mobility level, providing actionable feedback and enabling gyms to offer even more tailored, goal-oriented training.

EGYM Genius: AI-powered personalisation
Driving this intelligent ecosystem, EGYM Genius is a sophisticated AI platform that continuously learns and refines every member’s training journey.

With each tracked workout, Genius evolves, creating progressively smarter, more personalised training recommendations.

What makes Genius stand out is its seamless integration with over 200 of the world’s leading fitness brands. By aggregating real-time workout data and expert insights, it ensures members benefit from a constantly-improving, fully-connected training experience, while providing trainers and operators with valuable insights to optimise performance and retention.

Streamline gym management
EGYM’s innovation isn’t limited to the gym floor. The newly launched Business Suite transforms operations for fitness operators, offering a centralised, data-driven management platform with single sign-on giving access to all EGYM products and services.

This streamlined platform simplifies daily operations, providing real-time data insights for smarter, evidence-based decision-making; optimised management tools to reduce complexity and increase efficiency and enhanced member retention capabilities through predictive analytics and automation.

By consolidating the entire EGYM product suite into one intuitive system, the Business Suite empowers operators to focus on delivering an exceptional member experience while driving operational improvements and business growth. With its expanding ecosystem of smart fitness equipment, AI-driven personalisation tools and next-generation management solutions, EGYM is reshaping the future of fitness – delivering smarter, more engaging and more effective experiences for members and operators alike.

More: Discover how EGYM can take your business to the next level – book a demo now at www.egym.com/uk

EGYM is the Platinum Partner at HCM SUMMIT: HCMsummit.live

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Let’s live in the future to improve today
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

My vision was to create a platform that could improve the sport for lifters at all levels and attract more people, similar to how Strava, Peloton and Zwift have in other sports
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features