The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
features

fitness-kit.net: Product Innovation

Lauren Heath-Jones rounds up the latest product launches in health and fitness

Published in Health Club Management 2020 issue 2

Patented Rotators Shield proven to rehabilitate rotator cuff injuries, says Alex Klein
Alex Klein

Personal trainer Alex Klein has partnered with lawyer and entrepreneur Raj Umayavan Yadhunanthanan to create the Rotators Shield, a weighted plate that is designed to rehabilitate the rotator cuff muscles and deliver a full-body workout.

The shield features a patented design, with grip handles at the centre of the plate rather than the sides. This encourages central placement of the wrists and isolates the exercise by creating resistance, making the weight feel heavier than it actually is, due to the gravitational pull on the outer wrists.

Users are able to attach additional weights around the outside of the plate, to create an unbalancing effect, that can be used for rehabilitation exercises.

"The idea for the Rotators Shield came when I was working with a client with rotator cuff issues" - Alex Klein

“The idea for the Rotators Shield came when I was working with a client with rotator cuff issues who was unable to perform the overhead work that I’d planned for the session,” says inventor Alex Klein.

“Providing the rotator cuff isn’t torn, the Rotators Shield has been proven to rehabilitate a rotator cuff injury back to fitness,” Klein adds.

fitness-kit.net keyword: ROTATORS SHIELD

The Rotators Shield encourages central placement of the wrists
Dan Wille introduces Life Fitness’ on-demand workout library for cardio equipment
Dan Wille

Fitness equipment manufacturer Life Fitness has launched Life Fitness On Demand, a digital library offering a wide range of fitness classes, exclusive to its range of touchscreen cardio equipment.

The classes, lasting between 10 and 40 minutes, are designed to cater to users of all fitness levels and offer a range of difficulty levels, coaching styles and even music genres. They are taught by a group of elite instructors, which includes Lauren Bustos, Kenneth Ferrer and Mary Onyango.

“We’re thrilled to offer on-demand classes on a full line of cardio-equipment,” says Dan Wille, global VP of marketing and product development at Life Fitness.

"Our priority is to help our customers keep their exercisers satisfied" - Dan Wille

“Our priority is to help our customers keep their exercisers satisfied. With the introduction of Life Fitness On Demand, exercisers can have an engaging cardio experience on a variety of equipment.”

The classes were developed in partnership with production studio NEOU, a New York-based production studio, who shot the workout classes in high-definition at its studio in midtown Manhattan.

fitness-kit.net keyword: LIFE FITNESS

The on-demand classes are taught by elite instructors
Tribe Sports ‘treads lightly on the planet without compromising on style’, says Emma Reid
Emma Reid

Tribe Sports, a UK-based running apparel company, has launched its Core range, a collection of high-performance running attire made from 90 per cent recycled materials. The Core range was created in response to the results of a survey, carried out by the brand, that found that 68 per cent of 2,852 runners surveyed said they wanted their kit to be made sustainably and from recycled materials.

The seven-piece collection was developed specifically with sustainability in mind and uses several sustainable fabric innovations, including Econyl, a regenerated nylon made from plastic waste collected from the oceans and landfill.

It consists of both men’s and women’s wear, with a t-shirt, race shorts and running tights for men, and a racer vest, running shorts, t-shirt and running tights for women. The pieces are lightweight and soft and designed to allow for dynamic and unrestricted movement.

"By making tangible changes to the way we run our business and produce our clothing, we’re able to address environmental issues head-on" - Emma Reid

Emma Reid, Tribe Sports MD, says: “We wanted to provide runners with sustainable running gear that treads lightly on the planet without compromising on performance, comfort and style.”

“By making tangible changes to the way we run our business and produce our clothing, we’re able to address environmental issues head on. It’s a big step, but we’re confident we can produce the best performance running apparel on the planet, while we also tackle the key environmental issues.”

The brand has announced that it is set on becoming the UK’s first 360-degree sustainable running brand.

fitness-kit.net keyword: TRIBE SPORTS

Fabric made from plastic waste is used
Auster System ‘surpasses expectations in both aesthetic and experience’, says Andrew Siu
Andrew Siu

Auster, a supplier of premium bodyweight training equipment, has launched a new modular functional training system, called the Auster System, that combines dynamic resistance training with gymnastic exercise and traditional suspension training.

The system consists of a special anchor, the Auster Anchor, that features a patented dual-carabiner, that connects to the different training components.

It’s designed so that the training attachments can be easily connected and disconnected, and also enables a level of customisation, with operators and trainers being able to choose from power straps, dynamic bands, and power rings to create numerous exercise options.

Auster CEO Andrew Siu says: “As the manufacturer of TRX for more than 10 years I wanted to create equipment that surpasses user expectations in both aesthetic and experience.”

"Auster is a brand with innovation at its core" - Andrew Siu

“The Auster System is an unlimited functional training tool combining some of the most exciting fitness disciplines popular today. Auster is a brand with innovation at its core,” he adds.

The Auster System starts at £35 for the anchor and is available in 10 colourways, while the attachments and adjusters are made from aerospace-grade aluminum, to prevent rusting and discolouration.

fitness-kit.net keyword: AUSTER

Various training attachments connect to an anchor
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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Check your form

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New reality

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The app is free and it’s $40 to participate in one of our virtual events
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Reverse Ageing

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Going hybrid

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Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
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Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
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Laurent Petit

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We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
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Anantharaman Pattabiraman

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22-23 Sep 2026
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CET have developed ice baths specifically for the fitness and wellness sectors in addition to ...
Power Plate's range of products include whole body vibration platforms, targeted vibration products and the ...
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features

fitness-kit.net: Product Innovation

Lauren Heath-Jones rounds up the latest product launches in health and fitness

Published in Health Club Management 2020 issue 2

Patented Rotators Shield proven to rehabilitate rotator cuff injuries, says Alex Klein
Alex Klein

Personal trainer Alex Klein has partnered with lawyer and entrepreneur Raj Umayavan Yadhunanthanan to create the Rotators Shield, a weighted plate that is designed to rehabilitate the rotator cuff muscles and deliver a full-body workout.

The shield features a patented design, with grip handles at the centre of the plate rather than the sides. This encourages central placement of the wrists and isolates the exercise by creating resistance, making the weight feel heavier than it actually is, due to the gravitational pull on the outer wrists.

Users are able to attach additional weights around the outside of the plate, to create an unbalancing effect, that can be used for rehabilitation exercises.

"The idea for the Rotators Shield came when I was working with a client with rotator cuff issues" - Alex Klein

“The idea for the Rotators Shield came when I was working with a client with rotator cuff issues who was unable to perform the overhead work that I’d planned for the session,” says inventor Alex Klein.

“Providing the rotator cuff isn’t torn, the Rotators Shield has been proven to rehabilitate a rotator cuff injury back to fitness,” Klein adds.

fitness-kit.net keyword: ROTATORS SHIELD

The Rotators Shield encourages central placement of the wrists
Dan Wille introduces Life Fitness’ on-demand workout library for cardio equipment
Dan Wille

Fitness equipment manufacturer Life Fitness has launched Life Fitness On Demand, a digital library offering a wide range of fitness classes, exclusive to its range of touchscreen cardio equipment.

The classes, lasting between 10 and 40 minutes, are designed to cater to users of all fitness levels and offer a range of difficulty levels, coaching styles and even music genres. They are taught by a group of elite instructors, which includes Lauren Bustos, Kenneth Ferrer and Mary Onyango.

“We’re thrilled to offer on-demand classes on a full line of cardio-equipment,” says Dan Wille, global VP of marketing and product development at Life Fitness.

"Our priority is to help our customers keep their exercisers satisfied" - Dan Wille

“Our priority is to help our customers keep their exercisers satisfied. With the introduction of Life Fitness On Demand, exercisers can have an engaging cardio experience on a variety of equipment.”

The classes were developed in partnership with production studio NEOU, a New York-based production studio, who shot the workout classes in high-definition at its studio in midtown Manhattan.

fitness-kit.net keyword: LIFE FITNESS

The on-demand classes are taught by elite instructors
Tribe Sports ‘treads lightly on the planet without compromising on style’, says Emma Reid
Emma Reid

Tribe Sports, a UK-based running apparel company, has launched its Core range, a collection of high-performance running attire made from 90 per cent recycled materials. The Core range was created in response to the results of a survey, carried out by the brand, that found that 68 per cent of 2,852 runners surveyed said they wanted their kit to be made sustainably and from recycled materials.

The seven-piece collection was developed specifically with sustainability in mind and uses several sustainable fabric innovations, including Econyl, a regenerated nylon made from plastic waste collected from the oceans and landfill.

It consists of both men’s and women’s wear, with a t-shirt, race shorts and running tights for men, and a racer vest, running shorts, t-shirt and running tights for women. The pieces are lightweight and soft and designed to allow for dynamic and unrestricted movement.

"By making tangible changes to the way we run our business and produce our clothing, we’re able to address environmental issues head-on" - Emma Reid

Emma Reid, Tribe Sports MD, says: “We wanted to provide runners with sustainable running gear that treads lightly on the planet without compromising on performance, comfort and style.”

“By making tangible changes to the way we run our business and produce our clothing, we’re able to address environmental issues head on. It’s a big step, but we’re confident we can produce the best performance running apparel on the planet, while we also tackle the key environmental issues.”

The brand has announced that it is set on becoming the UK’s first 360-degree sustainable running brand.

fitness-kit.net keyword: TRIBE SPORTS

Fabric made from plastic waste is used
Auster System ‘surpasses expectations in both aesthetic and experience’, says Andrew Siu
Andrew Siu

Auster, a supplier of premium bodyweight training equipment, has launched a new modular functional training system, called the Auster System, that combines dynamic resistance training with gymnastic exercise and traditional suspension training.

The system consists of a special anchor, the Auster Anchor, that features a patented dual-carabiner, that connects to the different training components.

It’s designed so that the training attachments can be easily connected and disconnected, and also enables a level of customisation, with operators and trainers being able to choose from power straps, dynamic bands, and power rings to create numerous exercise options.

Auster CEO Andrew Siu says: “As the manufacturer of TRX for more than 10 years I wanted to create equipment that surpasses user expectations in both aesthetic and experience.”

"Auster is a brand with innovation at its core" - Andrew Siu

“The Auster System is an unlimited functional training tool combining some of the most exciting fitness disciplines popular today. Auster is a brand with innovation at its core,” he adds.

The Auster System starts at £35 for the anchor and is available in 10 colourways, while the attachments and adjusters are made from aerospace-grade aluminum, to prevent rusting and discolouration.

fitness-kit.net keyword: AUSTER

Various training attachments connect to an anchor
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Alexa can help you book classes, check trainers’ bios and schedules, find out opening times, and a host of other information
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

The app is free and it’s $40 to participate in one of our virtual events
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features