EGYM | Fit Tech promotion
EGYM | Fit Tech promotion
EGYM | Fit Tech promotion
features

People profiles: Caroline Pugh

“This is the first time people will be able to see a photo-realistic 3D model of themselves on their smartphones”

Published in Health Club Management 2014 issue 7

A 3D body scanner created by students at Virginia Tech University in the US has been launched to help gym users track their changing body shape as their fitness improves.

Users step into the VFit scanner, create a profile on the touch panel inside and get a 10-second scan. They can then download an app for their mobile or go online to view a photo-realistic model of their body. As they get fitter, they can scan their body over time, gradually building up a picture of how their stomach flattens or muscles increase.

The technology was originally devised as a tool for online shoppers to see how clothes would fit their body, but the company recently decided to switch its focus to health and fitness.

“We realised the potential to make a lot of impact in multiple markets,” says Caroline Pugh, who founded the business with Louis Cirillo. “The amount of data we collect on the human body allows us to calculate biometric measurements that some other technologies in the fitness market can’t – or at least, not with the accuracy we can.”

With 24 million points of reference in the scan, and accuracy to within 1.2mm, VFit means gym goers no longer have to go through extensive assessments to monitor their progress, says Pugh: “This is the first time people will be able to see a photo-realistic 3D model of themselves on their smartphones.”

For health and fitness operators, the system would validate the gym’s effectiveness, she adds: “For example, PTs can use our technology to pinpoint down to the millimetre if someone has gained muscle in a certain area, to show that the regimen is working.”

VirtualU secured US$625k of funding in April following a trial in a handful of gyms across south-west Virginia, and the scanner is now scheduled to launch into the Washington DC and New York City markets in Q3 of this year.

There are also plans to integrate with wearable technologies, providing the user with, in Pugh’s words, a “dashboard for your body” for fitness tracking.

Looking ahead, the aim is to get more operators on board. “We’re looking forward to working with larger gym chains and expanding regionally across the US,” says Pugh. “The goal is to have everyone in the US within driving distance of one of our VFit scanners.”

Details: www.virtualu.co

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features

People profiles: Caroline Pugh

“This is the first time people will be able to see a photo-realistic 3D model of themselves on their smartphones”

Published in Health Club Management 2014 issue 7

A 3D body scanner created by students at Virginia Tech University in the US has been launched to help gym users track their changing body shape as their fitness improves.

Users step into the VFit scanner, create a profile on the touch panel inside and get a 10-second scan. They can then download an app for their mobile or go online to view a photo-realistic model of their body. As they get fitter, they can scan their body over time, gradually building up a picture of how their stomach flattens or muscles increase.

The technology was originally devised as a tool for online shoppers to see how clothes would fit their body, but the company recently decided to switch its focus to health and fitness.

“We realised the potential to make a lot of impact in multiple markets,” says Caroline Pugh, who founded the business with Louis Cirillo. “The amount of data we collect on the human body allows us to calculate biometric measurements that some other technologies in the fitness market can’t – or at least, not with the accuracy we can.”

With 24 million points of reference in the scan, and accuracy to within 1.2mm, VFit means gym goers no longer have to go through extensive assessments to monitor their progress, says Pugh: “This is the first time people will be able to see a photo-realistic 3D model of themselves on their smartphones.”

For health and fitness operators, the system would validate the gym’s effectiveness, she adds: “For example, PTs can use our technology to pinpoint down to the millimetre if someone has gained muscle in a certain area, to show that the regimen is working.”

VirtualU secured US$625k of funding in April following a trial in a handful of gyms across south-west Virginia, and the scanner is now scheduled to launch into the Washington DC and New York City markets in Q3 of this year.

There are also plans to integrate with wearable technologies, providing the user with, in Pugh’s words, a “dashboard for your body” for fitness tracking.

Looking ahead, the aim is to get more operators on board. “We’re looking forward to working with larger gym chains and expanding regionally across the US,” says Pugh. “The goal is to have everyone in the US within driving distance of one of our VFit scanners.”

Details: www.virtualu.co

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

The team is young and ambitious, and the awareness of technology is very high. We share trends and out-of-the-box ideas almost every day
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

We ended up raising US$7m in venture capital from incredible investors, including Andreessen Horowitz, Khosla Ventures, Primetime Partners, and GingerBread Capital
App analysis

Check your form

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Profile

New reality

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Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

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Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
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