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The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
features

People news: People Profile - Rachel Davies

In January, Nuffield Health introduced health mentors to all of its gyms. More than just a PT, mentors are tasked with providing a tailored service for each member. We spoke to one of the operator’s first mentors

Published in Health Club Management 2013 issue 3

How many years have you worked in the leisure industry?
Seven years, initially as a climbing instructor and trip leader at a summer camp in the US while studying for my degree in Sport and PE at UWIC. I was an avid gym-goer, so I decided to turn my passion into a career.

You spent more than two years in New Zealand, specialising in working with amputees. Tell us more.
I made loads of friends from New Zealand while working in America. When I graduated in 2007, I decided to move out there. I worked as a marketing consultant initially, but one of my clients had a fantastic wellness centre. The owner soon realised I was really passionate about the industry and, once aware of my background, offered me a position at the centre. Working with the neuro-physios at the centre taught me so much, and the clients I worked with were so inspirational. I genuinely loved getting up for work each day, so I knew this was the industry for me.

How did you end up working at Nuffield in the UK?
Having had my first taste of understanding true wellbeing, I knew I wanted to work for a company that shared this wellbeing-focused, collaborative way of working. When I came back to the UK, I searched for a company sharing this ethos; this is when I found Nuffield Health.

And you also were involved with Great Ormond Street Hospital?

Exercise has been shown to improve lung function and life expectancy in those with cystic fibrosis, so Great Ormond Street and Nuffield joined forces to provide a fitness programme aimed at alleviating the symptoms of the illness.

I was lucky enough to get involved with the programme and Sarah Rand, a specialist physiotherapist at the hospital, explained more about the condition and how we as trainers could help. It was an absolute joy to be a part of.

How did you end up becoming a Nuffield health mentor?
When I was first introduced to the wellbeing membership concept that Nuffield Health would be offering, I knew straight away that it was something I wanted to be a part of.

It’s a really exciting time for us – it’s something no-one else in the industry is offering, and I truly believe it can, and will, help so many people reach their wellbeing goals.

What do health mentors do? What’s your typical day?
I wouldn’t say there is a typical day (which is what makes it such a great job!) Our role is to help people realise their health and fitness goals, and support and guide them throughout their wellbeing journey.

Is it important for operators to provide personalised services?
It’s absolutely imperative that a more personalised service is made available to customers. When it comes to fitness and wellbeing, there’s no single best way for everyone to achieve their goals – it isn’t a one-size-fits-all venture. I think the industry needs to understand this if we are to increase the number of gym users and, in turn, improve the health and wellbeing of the nation.

What’s the number one weakness in the fitness industry?
Historically, the lack personalised services and the lack of collaboration between trainers, physiotherapists, physiologists and other health professionals. I think the gym can be quite an intimidating place for new users, so I’m really pleased to be part of a programme leading the way in offering a joined-up wellbeing service.

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features

People news: People Profile - Rachel Davies

In January, Nuffield Health introduced health mentors to all of its gyms. More than just a PT, mentors are tasked with providing a tailored service for each member. We spoke to one of the operator’s first mentors

Published in Health Club Management 2013 issue 3

How many years have you worked in the leisure industry?
Seven years, initially as a climbing instructor and trip leader at a summer camp in the US while studying for my degree in Sport and PE at UWIC. I was an avid gym-goer, so I decided to turn my passion into a career.

You spent more than two years in New Zealand, specialising in working with amputees. Tell us more.
I made loads of friends from New Zealand while working in America. When I graduated in 2007, I decided to move out there. I worked as a marketing consultant initially, but one of my clients had a fantastic wellness centre. The owner soon realised I was really passionate about the industry and, once aware of my background, offered me a position at the centre. Working with the neuro-physios at the centre taught me so much, and the clients I worked with were so inspirational. I genuinely loved getting up for work each day, so I knew this was the industry for me.

How did you end up working at Nuffield in the UK?
Having had my first taste of understanding true wellbeing, I knew I wanted to work for a company that shared this wellbeing-focused, collaborative way of working. When I came back to the UK, I searched for a company sharing this ethos; this is when I found Nuffield Health.

And you also were involved with Great Ormond Street Hospital?

Exercise has been shown to improve lung function and life expectancy in those with cystic fibrosis, so Great Ormond Street and Nuffield joined forces to provide a fitness programme aimed at alleviating the symptoms of the illness.

I was lucky enough to get involved with the programme and Sarah Rand, a specialist physiotherapist at the hospital, explained more about the condition and how we as trainers could help. It was an absolute joy to be a part of.

How did you end up becoming a Nuffield health mentor?
When I was first introduced to the wellbeing membership concept that Nuffield Health would be offering, I knew straight away that it was something I wanted to be a part of.

It’s a really exciting time for us – it’s something no-one else in the industry is offering, and I truly believe it can, and will, help so many people reach their wellbeing goals.

What do health mentors do? What’s your typical day?
I wouldn’t say there is a typical day (which is what makes it such a great job!) Our role is to help people realise their health and fitness goals, and support and guide them throughout their wellbeing journey.

Is it important for operators to provide personalised services?
It’s absolutely imperative that a more personalised service is made available to customers. When it comes to fitness and wellbeing, there’s no single best way for everyone to achieve their goals – it isn’t a one-size-fits-all venture. I think the industry needs to understand this if we are to increase the number of gym users and, in turn, improve the health and wellbeing of the nation.

What’s the number one weakness in the fitness industry?
Historically, the lack personalised services and the lack of collaboration between trainers, physiotherapists, physiologists and other health professionals. I think the gym can be quite an intimidating place for new users, so I’m really pleased to be part of a programme leading the way in offering a joined-up wellbeing service.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

The team is young and ambitious, and the awareness of technology is very high. We share trends and out-of-the-box ideas almost every day
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features