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The Leisure Media Company Ltd | Fit Tech promotion
features

Letters: Write to reply

Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]

Published in Health Club Management 2022 issue 8

I don’t like the fitness industry much. It often does a poor job of serving its clientele and supporting its professionals.

In my view, the nation’s mental and physical health is at an all-time low and the commercial gym model is – in many cases – contributing to a cycle of unused memberships and unhappy staff who are overworked and underpaid.

The focus for many of the top players in the industry is on making money, rather then having a genuine intent to improve their clients’ lives.

Commercial gyms charge members a fee to essentially gain entry to a building and have access to the equipment in it. While this can be beneficial for some, the majority have no idea of what exercises they should be doing, how to lift safely and correctly and what other lifestyle changes they should be making.

In the average gym, many of the people who sign up never actually go and others leave when they don’t attain the results they’d hoped for.

In my view there’s no hiding that the industry need a serious rethink, which is why fellow PT Richard Malpass and I have co-founded Factr, a group personal training facility offering a community-driven approach to fill the gap between PT studios and commercial gyms.

We observed the lack of support given to gym-goers by operators running commercial gyms and the fact that these memberships don’t provide any sense of community, camaraderie or accountability, which are all proven to result in a more enjoyable and effective fitness journey.

We have a genuine intent to improve the quality of service to our clients, and Factr was born to be the missing link in a broken chain. We treat every member as thought they’re part of the family and we have a genuine desire to help and support them.

It not just clients who are failing to get the service they deserve in mainstream gyms; we’ve seen firsthand how trainers are facing burnout, with many leaving the industry. This is because PTs are forced to set up their own businesses and go self-employed due to a lack of opportunities to take a role as an employees.

Many don’t know this before they do their training and aren’t prepared to start their own business and a brand-new career path; many also receive little or no support and are thrown onto the gym floor without much guidance.

At Factr we’re doing things differently. Our PTs are full-time, they’re employed and they’re supported by us from day one to grow and succeed, with clear career direction and purpose, as well as the opportunity to upskill and progress.

Our entire business model is designed to improve clients’ lives, while at the same time creating a more supportive and progressive industry for those who work in it. Hopefully those in the fitness industry not already on board with this more positive philosophy can make similar changes for the better.

Photo: Factr

"The fitness industry is broken" – Christos Pyrgas, co-founder, Factr

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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In today's rapidly evolving fitness industry, where many online courses promise secret formulas for entrepreneurial success, the reality is that few provide the necessary knowledge to thrive in this fast-changing profession.
The focus for two decades was low temperature saltwater hydrotherapy, in particular the CryoSpa Sport ...
Taylor Made Designs (TMD) is a ‘leisure specialist’ provider of bespoke leisure workwear, plus branded ...
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Cryotherapy
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features

Letters: Write to reply

Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]

Published in Health Club Management 2022 issue 8

I don’t like the fitness industry much. It often does a poor job of serving its clientele and supporting its professionals.

In my view, the nation’s mental and physical health is at an all-time low and the commercial gym model is – in many cases – contributing to a cycle of unused memberships and unhappy staff who are overworked and underpaid.

The focus for many of the top players in the industry is on making money, rather then having a genuine intent to improve their clients’ lives.

Commercial gyms charge members a fee to essentially gain entry to a building and have access to the equipment in it. While this can be beneficial for some, the majority have no idea of what exercises they should be doing, how to lift safely and correctly and what other lifestyle changes they should be making.

In the average gym, many of the people who sign up never actually go and others leave when they don’t attain the results they’d hoped for.

In my view there’s no hiding that the industry need a serious rethink, which is why fellow PT Richard Malpass and I have co-founded Factr, a group personal training facility offering a community-driven approach to fill the gap between PT studios and commercial gyms.

We observed the lack of support given to gym-goers by operators running commercial gyms and the fact that these memberships don’t provide any sense of community, camaraderie or accountability, which are all proven to result in a more enjoyable and effective fitness journey.

We have a genuine intent to improve the quality of service to our clients, and Factr was born to be the missing link in a broken chain. We treat every member as thought they’re part of the family and we have a genuine desire to help and support them.

It not just clients who are failing to get the service they deserve in mainstream gyms; we’ve seen firsthand how trainers are facing burnout, with many leaving the industry. This is because PTs are forced to set up their own businesses and go self-employed due to a lack of opportunities to take a role as an employees.

Many don’t know this before they do their training and aren’t prepared to start their own business and a brand-new career path; many also receive little or no support and are thrown onto the gym floor without much guidance.

At Factr we’re doing things differently. Our PTs are full-time, they’re employed and they’re supported by us from day one to grow and succeed, with clear career direction and purpose, as well as the opportunity to upskill and progress.

Our entire business model is designed to improve clients’ lives, while at the same time creating a more supportive and progressive industry for those who work in it. Hopefully those in the fitness industry not already on board with this more positive philosophy can make similar changes for the better.

Photo: Factr

"The fitness industry is broken" – Christos Pyrgas, co-founder, Factr

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Alexa can help you book classes, check trainers’ bios and schedules, find out opening times, and a host of other information
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

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Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
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