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Technogym | Fit Tech promotion
Technogym | Fit Tech promotion
Technogym | Fit Tech promotion
features

Letters: Write to reply

Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]

Published in Health Club Management 2022 issue 6

It was great to see the words ‘mental health’ on the cover of HCM (HCM issue 5 2022) because the fitness industry and all its professionals are underselling their offer significantly by using the term ‘physical activity’.

At The Living Longer Better Programme (www.livelongerbetter.uk), we now only use the phrase ‘activity PCE’ (physical, cognitive and emotional) to describe the Active Partnerships’ offer.

Activity that’s physical directly affects the brain and reduces the risk of dementia, as we describe in our book, Increase your Brainability and Reduce your Risk of Dementia. It also increases people’s emotional wellbeing, particularly if done in groups. Just look at the number of smiles in the HCM photos! So, down with physical activity and up with activity PCE.

"It was great to see the words ‘mental health’ on the cover of HCM" – Muir Gray, The Living Longer Better Programme

Read the May issue of HCM at www.HCMmag.com

EuropeActive is joining forces with the European Commission to encourage activity
David Stalker, EuropeActive
photo: Europe Active/Myzone

I’m thrilled to see #BeActive day running again on Friday 23 September, during the European Week of Sport (23 - 30 September).

This initiative has become the biggest drive by the sector to celebrate and promote the fun and importance of regular physical activity. The results have demonstrated how resilient and engaged the sector has become, with thousands of events and millions of participants across Europe and beyond every year.

#BeActive day is a collaboration between Europe Active and its 17 national association partners, who will be hosting thousands of free events and activities, and we encourage every key player in the sector to contact their national association and organise an event centered around physical activity.

The success of the #BeActive day campaign has contributed to the European Commission’s recognition of the European fitness and physical activity sector as an essential partner for the promotion of active, healthy lifestyles for all Europeans.

Europe Active is joining forces with the European Commission to encourage Europeans to be more active, to improve their general health and wellbeing, and to make the most of the Commission’s HealthyLifestyle4All campaign.

As the main representative of the European fitness and physical activity sector, we firmly believe #BeActive day improves how our sector is perceived by policy and decision-makers, strengthening our case for recognition as a public health solution. Furthermore, the campaign is an opportunity to not only to bring members back to clubs, but also to generate new leads and engage with new customers.

This initiative fits like a glove with our ambition of getting more people, more active, more often.

More: www.beactiveday.eu
www.hcmmag.com/healthylifestyle4all

We firmly believe #BeActive day improves how our sector is perceived by policymakers
The EC and Europe Active are collaborating to get more people active / photo: shutterstock/oneinchpunch
Let’s all make pools safer
Chris Hebblewhite, GLL
GLL is working to make pools safer using technology / photo: shutterstock/Monkey Business Images

The summer holidays are nearly upon us and more people will soon be enjoying the UK’s pools and lidos.

While lifeguarded pools are inherently safer than unsupervised locations, we can always do more to enhance safety at managed swimming facilities.

This year GLL, the UK’s largest public pools operator with 130 pools – and swim school provider with 130,000 children in swim school and 200,000 in school swimming lessons – is rolling out an expansion of assisted lifeguarding technology (ALT) in 10 more pools across England and Northern Ireland.

The approach blends the benefits of both leading-edge technology and human interaction, backed up by GLL’s signature bespoke training, which we believe to be the best-in-class.

The system and software technology is designed to assist lifeguards by constantly monitoring water-based activity, detecting swimmers in distress in submersion incidents and spotting potential drownings and medical episodes – so helping with the safe management of customers and reducing the risk of lifeguard human error.

We’ve set ourselves a target of introducing ALT into all suitable pool settings within the next 10 years and we’d like the wider sector to follow our example by pledging to do the same.

We’ve consulted sector bodies including BSI, RLSS and UK Active in relation to our plans, and are happy to discuss them with other leisure providers wanting to find out more.

Working together we can make pools safer for everyone.

GLL is expanding the use of assisted lifeguarding technology
GLL is working to make pools safer using technology / photo: shutterstock/Monkey Business Images
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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features

Letters: Write to reply

Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]

Published in Health Club Management 2022 issue 6

It was great to see the words ‘mental health’ on the cover of HCM (HCM issue 5 2022) because the fitness industry and all its professionals are underselling their offer significantly by using the term ‘physical activity’.

At The Living Longer Better Programme (www.livelongerbetter.uk), we now only use the phrase ‘activity PCE’ (physical, cognitive and emotional) to describe the Active Partnerships’ offer.

Activity that’s physical directly affects the brain and reduces the risk of dementia, as we describe in our book, Increase your Brainability and Reduce your Risk of Dementia. It also increases people’s emotional wellbeing, particularly if done in groups. Just look at the number of smiles in the HCM photos! So, down with physical activity and up with activity PCE.

"It was great to see the words ‘mental health’ on the cover of HCM" – Muir Gray, The Living Longer Better Programme

Read the May issue of HCM at www.HCMmag.com

EuropeActive is joining forces with the European Commission to encourage activity
David Stalker, EuropeActive
photo: Europe Active/Myzone

I’m thrilled to see #BeActive day running again on Friday 23 September, during the European Week of Sport (23 - 30 September).

This initiative has become the biggest drive by the sector to celebrate and promote the fun and importance of regular physical activity. The results have demonstrated how resilient and engaged the sector has become, with thousands of events and millions of participants across Europe and beyond every year.

#BeActive day is a collaboration between Europe Active and its 17 national association partners, who will be hosting thousands of free events and activities, and we encourage every key player in the sector to contact their national association and organise an event centered around physical activity.

The success of the #BeActive day campaign has contributed to the European Commission’s recognition of the European fitness and physical activity sector as an essential partner for the promotion of active, healthy lifestyles for all Europeans.

Europe Active is joining forces with the European Commission to encourage Europeans to be more active, to improve their general health and wellbeing, and to make the most of the Commission’s HealthyLifestyle4All campaign.

As the main representative of the European fitness and physical activity sector, we firmly believe #BeActive day improves how our sector is perceived by policy and decision-makers, strengthening our case for recognition as a public health solution. Furthermore, the campaign is an opportunity to not only to bring members back to clubs, but also to generate new leads and engage with new customers.

This initiative fits like a glove with our ambition of getting more people, more active, more often.

More: www.beactiveday.eu
www.hcmmag.com/healthylifestyle4all

We firmly believe #BeActive day improves how our sector is perceived by policymakers
The EC and Europe Active are collaborating to get more people active / photo: shutterstock/oneinchpunch
Let’s all make pools safer
Chris Hebblewhite, GLL
GLL is working to make pools safer using technology / photo: shutterstock/Monkey Business Images

The summer holidays are nearly upon us and more people will soon be enjoying the UK’s pools and lidos.

While lifeguarded pools are inherently safer than unsupervised locations, we can always do more to enhance safety at managed swimming facilities.

This year GLL, the UK’s largest public pools operator with 130 pools – and swim school provider with 130,000 children in swim school and 200,000 in school swimming lessons – is rolling out an expansion of assisted lifeguarding technology (ALT) in 10 more pools across England and Northern Ireland.

The approach blends the benefits of both leading-edge technology and human interaction, backed up by GLL’s signature bespoke training, which we believe to be the best-in-class.

The system and software technology is designed to assist lifeguards by constantly monitoring water-based activity, detecting swimmers in distress in submersion incidents and spotting potential drownings and medical episodes – so helping with the safe management of customers and reducing the risk of lifeguard human error.

We’ve set ourselves a target of introducing ALT into all suitable pool settings within the next 10 years and we’d like the wider sector to follow our example by pledging to do the same.

We’ve consulted sector bodies including BSI, RLSS and UK Active in relation to our plans, and are happy to discuss them with other leisure providers wanting to find out more.

Working together we can make pools safer for everyone.

GLL is expanding the use of assisted lifeguarding technology
GLL is working to make pools safer using technology / photo: shutterstock/Monkey Business Images
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Let’s live in the future to improve today
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

We ended up raising US$7m in venture capital from incredible investors, including Andreessen Horowitz, Khosla Ventures, Primetime Partners, and GingerBread Capital
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

My vision was to create a platform that could improve the sport for lifters at all levels and attract more people, similar to how Strava, Peloton and Zwift have in other sports
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features