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features

Industry insight: Soul searching

AI looks set to change society beyond all recognition. Soft skills will win out over hard skills, education systems will have to adapt and the economy will change. Will it be a dystopia? Christian Kromme reports

Published in HCM Handbook 2026 issue 1
Read in digital edition Download PDF Subscribe
Fitness professionals will need to be passionate to differentiate themselves / Paul Calver
Fitness professionals will need to be passionate to differentiate themselves Paul Calver

I describe AI as an evolutionary invitation to become more human. Our education system and what society and corporate organisations demand from humans has turned us into robots. Most of us don’t find meaning or satisfaction in repetitive tasks: we get stressed, sick and burnt out. AI is much better at it – more efficient, cheaper, faster and more reliable.

 THE OPPORTUNITIES

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
It will be important to focus on human skills, such as presenting / Adrian Kuipers
It will be important to focus on human skills, such as presenting Adrian Kuipers
Fitness coaches will face competition from AI coaching models, but they won’t be fully replaced / The Gym Group
Fitness coaches will face competition from AI coaching models, but they won’t be fully replaced The Gym Group
AI is good at hard skills, but can’t beat humans on soft skills / Shutterstock / Davor Gerber
AI is good at hard skills, but can’t beat humans on soft skills Shutterstock / Davor Gerber
AI will free people up to focus more on their fitness and personal growth / Puregym
AI will free people up to focus more on their fitness and personal growth Puregym
More features
Editor's letter

Into the fitaverse
Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad
Paralympic powerlifter and founder, Accessercise
“Users can easily identify which facilities in the UK are accessible to the disabled community”
Fit Tech people

Hannes Sjöblad
MD, DSruptive
“We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting”
Fit Tech people

Jamie Buck
Co-founder, Active in Time
“We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems”
Profile

Fahad Alhagbani: reinventing fitness
“Alexa can help you book classes, check trainers’ bios and schedules, find out opening times, and a host of other information”
Opinion

Building on the blockchain
For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move
“Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme”
App analysis

Check your form
Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality
Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid
“My vision was to create a platform that could improve the sport for lifters at all levels and attract more people, similar to how Strava, Peloton and Zwift have in other sports”
Ageing

Reverse Ageing
Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid
Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels
Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching
Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit
Co-founder, Active Giving
“The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action”
Fit Tech People

Adam Zeitsiff
CEO, Intelivideo
“We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts”
Fit Tech People

Anantharaman Pattabiraman
CEO and co-founder, Auro
“When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen”
Fit Tech People

Mike Hansen
Managing partner, Endorphinz
“We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more”
More features
Company profiles
Colin Edgar, founder, CET CryoSpas
CET CryoSpas
CET have developed ice baths specifically for the fitness and wellness sectors in addition to ...
Company profiles
Edoardo Panatta, vice president, Panatta Srl
Panatta Srl
Panatta's mission is to create machines that are aesthetically pleasing, functional and competitive in price ...
more company profiles
Diary dates
22-23 Sep 2026
Destination Deluxe Awards & Wellness Summit 2026
Four Seasons Hotel Bangkok at Chao Phraya River, Bangkok , Thailand
Published by Leisure Media. Tel: +44 (0)1462 431385 | Contact us | About us | Privacy | © Cybertrek Ltd 2026
Les Mills | Fit Tech promotion
Company profiles
Colin Edgar, founder, CET CryoSpas
CET CryoSpas
CET have developed ice baths specifically for the fitness and wellness sectors in addition to ...
Company profiles
Edoardo Panatta, vice president, Panatta Srl
Panatta Srl
Panatta's mission is to create machines that are aesthetically pleasing, functional and competitive in price ...
more company profiles
Get Fit Tech
Sign up for the free Fit Tech ezine and breaking news alerts
Sign up
Global Wellness Summit | Fit Tech promotion
Diary dates
22-23 Sep 2026
Destination Deluxe Awards & Wellness Summit 2026
Four Seasons Hotel Bangkok at Chao Phraya River, Bangkok , Thailand
EGYM | Fit Tech promotion
Technogym | Fit Tech promotion

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More fit tech news
features

Industry insight: Soul searching

AI looks set to change society beyond all recognition. Soft skills will win out over hard skills, education systems will have to adapt and the economy will change. Will it be a dystopia? Christian Kromme reports

Published in HCM Handbook 2026 issue 1
Read in digital edition Download PDF Subscribe
Fitness professionals will need to be passionate to differentiate themselves / Paul Calver
Fitness professionals will need to be passionate to differentiate themselves Paul Calver

I describe AI as an evolutionary invitation to become more human. Our education system and what society and corporate organisations demand from humans has turned us into robots. Most of us don’t find meaning or satisfaction in repetitive tasks: we get stressed, sick and burnt out. AI is much better at it – more efficient, cheaper, faster and more reliable.

 THE OPPORTUNITIES

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
It will be important to focus on human skills, such as presenting / Adrian Kuipers
It will be important to focus on human skills, such as presenting Adrian Kuipers
Fitness coaches will face competition from AI coaching models, but they won’t be fully replaced / The Gym Group
Fitness coaches will face competition from AI coaching models, but they won’t be fully replaced The Gym Group
AI is good at hard skills, but can’t beat humans on soft skills / Shutterstock / Davor Gerber
AI is good at hard skills, but can’t beat humans on soft skills Shutterstock / Davor Gerber
AI will free people up to focus more on their fitness and personal growth / Puregym
AI will free people up to focus more on their fitness and personal growth Puregym
More features
Editor's letter

Into the fitaverse
Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad
Paralympic powerlifter and founder, Accessercise
“Users can easily identify which facilities in the UK are accessible to the disabled community”
Fit Tech people

Hannes Sjöblad
MD, DSruptive
“We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting”
Fit Tech people

Jamie Buck
Co-founder, Active in Time
“We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems”
Profile

Fahad Alhagbani: reinventing fitness
“Alexa can help you book classes, check trainers’ bios and schedules, find out opening times, and a host of other information”
Opinion

Building on the blockchain
For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move
“Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme”
App analysis

Check your form
Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality
Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid
“My vision was to create a platform that could improve the sport for lifters at all levels and attract more people, similar to how Strava, Peloton and Zwift have in other sports”
Ageing

Reverse Ageing
Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid
Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels
Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching
Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit
Co-founder, Active Giving
“The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action”
Fit Tech People

Adam Zeitsiff
CEO, Intelivideo
“We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts”
Fit Tech People

Anantharaman Pattabiraman
CEO and co-founder, Auro
“When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen”
Fit Tech People

Mike Hansen
Managing partner, Endorphinz
“We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more”
More features
Published by Leisure Media. Tel: +44 (0)1462 431385 | Contact us | About us | Privacy | © Cybertrek Ltd 2026