GET FIT TECH
Sign up for the FREE digital edition of Fit Tech magazine and also get the Fit Tech ezine and breaking news email alerts.
Not right now, thanksclose this window
Core Health & Fitness
Core Health & Fitness
Core Health & Fitness
Get Fit Tech
digital magazine
features

Fit Tech People: Richard Hanbury

Founder and CEO, Sana

I was in Yemen, close to the capital, Sana’a, when I had the accident that put me in a wheelchair and gave me a chronic nerve damage pain problem. This led me to develop the underlying technology of Sana

Published in Fit Tech 2020 issue 2

Tell us a bit about Sana
Sana is a non-addictive simple mask and headphones you wear on your head. The device uses audio visual stimulation to increase balance between the left and right side of your brain leading to greater relaxation. Ongoing use of your Sana mask resembles the effect of long-term meditative practices, which leads to a more restful state overall. Sana can clear a busy mind and accelerate mental and physical recovery.

What was your career background prior to founding Sana?
I was studying Arabic at University. My second year was in Yemen, and I was close to the capital, Sana’a, when I had the accident that put me in a wheelchair and gave me a chronic nerve damage pain problem. This led me to develop the underlying technology of Sana.

How did you develop Sana?
I used all of the research into how meditation effects long-term changes in the brain. The aim was to create meditation from the outside in, in order to help my own pain problem.

It took nine months to develop the first prototype, and 18 years of improving it to get to where we are now.

Tell us more about the technology – how does it work?
Sana is a wearable device that delivers a patented sequence of Audiovisual Stimulation (AVS). AVS synchronises groups of neurons with frequencies of light and sound presented to the eyes and ears.

When the brain is given a stimulus through the eyes and ears it emits a responsive electrical pattern. The brain follows a complex series of electrical patterns every time it goes into healthy relaxation, helping to induce deep relaxation and meditation. This leads to reduction in stress, improved sleep management and enhanced rest and relaxation.

Is Sana better than more traditional meditation?
The biggest reason why so many people start to meditate and then give up is called the ‘Goldilocks Problem’. This refers to the lengthy amount of time it takes a beginner to get benefit from meditation. This problem is more severe if you have stress issues or other health issues.

We offer a zero effort way to get to where meditation gets you.

We provide the benefits to the brain in a fraction of the time of meditation. What we don’t do is provide any of the wisdom benefits of meditation – there is no shortcut to that.

So for just relaxing when you most need it, we are more effective with less effort, but we don’t replace the broader benefits of meditation.

Is there scientific evidence that supports the use of Sana?
Sana has conducted pilot studies that show scientific support for its use, although it doesn’t have FDA approvals in these areas yet.

In our pilots, participants indicated a 74 per cent positive response, describing it as calming, life-changing, meditative and relaxing.

You accelerated the launch of Sana due to the pandemic. Why?
COVID-19 has brought with it a crisis in mental health and anxiety, with people in more urgent need of a relaxation method that can be used at home, and help to manage sleep improvement.

How has the Beta product been received?
So far the launch has gone smoothly. As with all launches we have had many things to improve and we’re doing that. We’re very grateful for the patience and feedback of our early customers.

What are your plans for Sana?
Over the next two years we’ll be carrying out multiple clinical trials, from the existing study at Mount Sinai, to the next study at Duke, to Cleveland Clinic, UPenn and many others. We plan to get multiple FDA approvals across all the areas that we believe we can help people in, so that we can give people relief and greater control over their lives.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Monetising digital

Having made a lightening fast pivot to digital during lockdown, gym operators are now figuring out how to optimise the assets they’ve invested in – it’s time to monetise digital and find ways to create hybrid models
people

Ian Mullane

Founder, Keepme
Using predictive and machine learning models, operators can hyper-personalise engagement
interview

Lindsay Cook, FitOn

Today FitOn is a totally different experience. That’s the beauty of software – it’s so easy to improve and change to meet your members’ needs
interview

PureGym

We’ve been ranked number two on the App Store for health and fitness, second only to Fitbit
interview

Paul Bowman, Wexer

The future of fitness is hybrid, says the CEO of Wexer. He shares his thoughts on why and how the industry should embrace this change
interview

Will Ahmed, Whoop

Whoop is taking wearable technology to the next level, providing deeper insights into individuals’ physiology and enabling optimised training. Founder and CEO Will Ahmed talks to Steph Eaves about the importance of personalised feedback
interview

Daniel Sobhani, Freeletics

People are set up for failure by the fitness industry with false promises and unrealistic expectations. We’ve always wanted to put a stop to this, and with Mindset Coaching we’re taking the next step
interview

Sharon Hegarty, Samsung

We envisage a world where someone’s smart home can support their fitness regime
people

Richard Hanbury

Founder and CEO, Sana
I was in Yemen, close to the capital, Sana’a, when I had the accident that put me in a wheelchair and gave me a chronic nerve damage pain problem. This led me to develop the underlying technology of Sana

Fighting COVID-19

In the aftermath of the pandemic, people will be more aware of the importance of their health and the strength of their immune system. Can fit tech alert users to potential immunodeficiencies or symptoms? And might these products assist governments? We asked industry leaders for their predictions

Create your own energy

A breakthrough in technology means wearable devices and other health and fitness products could soon be self-powered. Steph Eaves talks to Dr Ishara Dharmasena to find out how this could impact health and fitness

Functional wearables

A new ultra-thin, stretchable electronic material could be a game changer for wearable tech
people

Patrick Lucey

VP of AI, Stats Perform
We can capture tracking data from historical videos, enabling us to do large scale comparisons of players, such as Michael Jordan, across eras
interview

Forme Life: Trent Ward & Yves Béhar

The screen is effectively a six foot tablet, so developing the product from scratch took time, lots of testing and millions of cycles
interview

Digital ecosystem

The digitisation of the sector was going to happen anyway. COVID-19 has simply accelerated the digital transformation
interview

Krissy Cela

I’ve never tried to cover up my imperfections, I’ve been as authentic as I can be throughout my influencer journey

Get connected

Sony and Precor are collaborating. Henrik Bengtsson, head of business at Advagym, tells Wendy Golledge about Sony’s latest foray into fitness

Tesqua upgrades its in-club experience

Tesqua Health and Sports Centre, Netherlands, has partnered with FunXtion, experts in digital fitness, to create an immersive, instructor-driven, group exercise boutique concept within its existing facility
interview

Lauren Foundos, FORTË

As I began to build friendships within the fitness industry, I realised that what seemed so obvious wasn’t being done
interview

Ali Yetisen

Lead researcher, Technical University Munich
If the glucose levels are high, the tattoo turns green; if they’re too low it turns yellow
interview

Changing the game

We cannot lose sight of the most important people in this equation – the athletes. We must ensure this data and technology delivers benefits to them
interview

John Foley

Founder and CEO, Peloton
Peloton started off with a bike, but we never set out to be just a bike company...

Lover app

Sexual wellness enters the mainstream with the launch of new Lover app
people

Markos Kern

Founder & CEO, Fun With Balls
Like gaming, it’s very addictive, but this time in a good way. Imagine shooting space invaders on a squash court or kicking a soccer ball to kill some monsters
Featured supplier: GymPraaktis develops AI Exercise Engine software to revolutionise at-home fitness
Health and wellness software company, GymPraaktis, is launching its new Exercise Engine software for gyms and members looking to improve their fitness routines from home.
Featured supplier: Myzone kicks off #WorkOutToHelpOut campaign
In response to the UK government’s Eat Out To Help Out scheme, Myzone has launched the Work Out To Help Out campaign.
A new Zone is here
MyZone Group Ltd
A new zone is here for your club, for your members and for you. Read more
Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
Company profile: Xn Leisure Systems Ltd
Xn Leisure is a provider of cutting-edge health and fitness software, offering exceptional service to ...
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Fitness equipment
Technogym: Fitness equipment
Spa software
ResortSuite: Spa software
Direct debit solutions
Harlands Group: Direct debit solutions
Red Light Therapy
 Red Light Rising: Red Light Therapy
30 Sep 2020
Exhibition Centre Cologne, Cologne, Germany
01-04 Oct 2020
Online,
07 Oct 2020
Palais Brongniart, Paris, France
Featured supplier: GymPraaktis develops AI Exercise Engine software to revolutionise at-home fitness
Health and wellness software company, GymPraaktis, is launching its new Exercise Engine software for gyms and members looking to improve their fitness routines from home.
Featured supplier: Myzone kicks off #WorkOutToHelpOut campaign
In response to the UK government’s Eat Out To Help Out scheme, Myzone has launched the Work Out To Help Out campaign.
Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
Company profile: Xn Leisure Systems Ltd
Xn Leisure is a provider of cutting-edge health and fitness software, offering exceptional service to ...
A new Zone is here
MyZone Group Ltd
A new zone is here for your club, for your members and for you. Read more
Get Fit Tech
Sign up for the free digital edition of Fit Tech magazine and the free weekly Fit Tech ezine
Sign up
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Fitness equipment
Technogym: Fitness equipment
Spa software
ResortSuite: Spa software
Direct debit solutions
Harlands Group: Direct debit solutions
Red Light Therapy
 Red Light Rising: Red Light Therapy
30 Sep 2020
Exhibition Centre Cologne, Cologne, Germany
01-04 Oct 2020
Online,
07 Oct 2020
Palais Brongniart, Paris, France

latest news

Electronics giant LG has entered the fitness and wellness market with the launch of a new 15-inch touchscreen display created ...
A breakthrough in technology means wearable devices and other fitness products could soon be self-powered. Scientists from Loughborough University and ...
Apple has unveiled two new versions of its smartwatch at a digital event on 15 September – Apple Watch Series ...
Wearable tech firm Formsense has secured a technology partnership with an inter-interdisciplinary team of researchers looking to help stroke survivors ...
Les Mills has launched a trio of digital solutions to help fitness operators shift towards a hybrid model. Designed to ...
Keepme has launched its new V2 platform, which uses artificial intelligence (AI) to help operators monitor their members' entire customer ...
Be Military Fit (BMF), the outdoor fitness operator which is co-owned by Bear Grylls and NM Capital, has chosen Glofox ...
Indoor cycling giant Peloton has cut the price of its popular Bike, while launching two entirely new products for the ...
The Global Wellness Summit (GWS), has announced that a “Call for Wellness Innovations” contest, as well as a dedicated Tech ...
Wattbike has secured £11.5m worth of new funding from Piper, a specialist investor in branded consumer businesses. The indoor bike ...
Withings has announced the European availability of ScanWatch – a smartwatch that combines medical-grade electrocardiogram (ECG) and sleep breathing disturbance ...
Immersive equipment specialist Echelon Fitness has launched a new smart rower for the at-home fitness market. Echelon Rower features a ...
More news
features

Fit Tech People: Richard Hanbury

Founder and CEO, Sana

I was in Yemen, close to the capital, Sana’a, when I had the accident that put me in a wheelchair and gave me a chronic nerve damage pain problem. This led me to develop the underlying technology of Sana

Published in Fit Tech 2020 issue 2

Tell us a bit about Sana
Sana is a non-addictive simple mask and headphones you wear on your head. The device uses audio visual stimulation to increase balance between the left and right side of your brain leading to greater relaxation. Ongoing use of your Sana mask resembles the effect of long-term meditative practices, which leads to a more restful state overall. Sana can clear a busy mind and accelerate mental and physical recovery.

What was your career background prior to founding Sana?
I was studying Arabic at University. My second year was in Yemen, and I was close to the capital, Sana’a, when I had the accident that put me in a wheelchair and gave me a chronic nerve damage pain problem. This led me to develop the underlying technology of Sana.

How did you develop Sana?
I used all of the research into how meditation effects long-term changes in the brain. The aim was to create meditation from the outside in, in order to help my own pain problem.

It took nine months to develop the first prototype, and 18 years of improving it to get to where we are now.

Tell us more about the technology – how does it work?
Sana is a wearable device that delivers a patented sequence of Audiovisual Stimulation (AVS). AVS synchronises groups of neurons with frequencies of light and sound presented to the eyes and ears.

When the brain is given a stimulus through the eyes and ears it emits a responsive electrical pattern. The brain follows a complex series of electrical patterns every time it goes into healthy relaxation, helping to induce deep relaxation and meditation. This leads to reduction in stress, improved sleep management and enhanced rest and relaxation.

Is Sana better than more traditional meditation?
The biggest reason why so many people start to meditate and then give up is called the ‘Goldilocks Problem’. This refers to the lengthy amount of time it takes a beginner to get benefit from meditation. This problem is more severe if you have stress issues or other health issues.

We offer a zero effort way to get to where meditation gets you.

We provide the benefits to the brain in a fraction of the time of meditation. What we don’t do is provide any of the wisdom benefits of meditation – there is no shortcut to that.

So for just relaxing when you most need it, we are more effective with less effort, but we don’t replace the broader benefits of meditation.

Is there scientific evidence that supports the use of Sana?
Sana has conducted pilot studies that show scientific support for its use, although it doesn’t have FDA approvals in these areas yet.

In our pilots, participants indicated a 74 per cent positive response, describing it as calming, life-changing, meditative and relaxing.

You accelerated the launch of Sana due to the pandemic. Why?
COVID-19 has brought with it a crisis in mental health and anxiety, with people in more urgent need of a relaxation method that can be used at home, and help to manage sleep improvement.

How has the Beta product been received?
So far the launch has gone smoothly. As with all launches we have had many things to improve and we’re doing that. We’re very grateful for the patience and feedback of our early customers.

What are your plans for Sana?
Over the next two years we’ll be carrying out multiple clinical trials, from the existing study at Mount Sinai, to the next study at Duke, to Cleveland Clinic, UPenn and many others. We plan to get multiple FDA approvals across all the areas that we believe we can help people in, so that we can give people relief and greater control over their lives.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Monetising digital

Having made a lightening fast pivot to digital during lockdown, gym operators are now figuring out how to optimise the assets they’ve invested in – it’s time to monetise digital and find ways to create hybrid models
people

Ian Mullane

Founder, Keepme
Using predictive and machine learning models, operators can hyper-personalise engagement
interview

Lindsay Cook, FitOn

Today FitOn is a totally different experience. That’s the beauty of software – it’s so easy to improve and change to meet your members’ needs
interview

PureGym

We’ve been ranked number two on the App Store for health and fitness, second only to Fitbit
interview

Paul Bowman, Wexer

The future of fitness is hybrid, says the CEO of Wexer. He shares his thoughts on why and how the industry should embrace this change
interview

Will Ahmed, Whoop

Whoop is taking wearable technology to the next level, providing deeper insights into individuals’ physiology and enabling optimised training. Founder and CEO Will Ahmed talks to Steph Eaves about the importance of personalised feedback
interview

Daniel Sobhani, Freeletics

People are set up for failure by the fitness industry with false promises and unrealistic expectations. We’ve always wanted to put a stop to this, and with Mindset Coaching we’re taking the next step
interview

Sharon Hegarty, Samsung

We envisage a world where someone’s smart home can support their fitness regime
people

Richard Hanbury

Founder and CEO, Sana
I was in Yemen, close to the capital, Sana’a, when I had the accident that put me in a wheelchair and gave me a chronic nerve damage pain problem. This led me to develop the underlying technology of Sana

Fighting COVID-19

In the aftermath of the pandemic, people will be more aware of the importance of their health and the strength of their immune system. Can fit tech alert users to potential immunodeficiencies or symptoms? And might these products assist governments? We asked industry leaders for their predictions

Create your own energy

A breakthrough in technology means wearable devices and other health and fitness products could soon be self-powered. Steph Eaves talks to Dr Ishara Dharmasena to find out how this could impact health and fitness

Functional wearables

A new ultra-thin, stretchable electronic material could be a game changer for wearable tech
Core Health & Fitness
Core Health & Fitness