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The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
features

Fit Tech People: Richard Hanbury

Founder and CEO, Sana

I was in Yemen, close to the capital, Sana’a, when I had the accident that put me in a wheelchair and gave me a chronic nerve damage pain problem. This led me to develop the underlying technology of Sana

Published in Fit Tech 2020 issue 2

Tell us a bit about Sana
Sana is a non-addictive simple mask and headphones you wear on your head. The device uses audio visual stimulation to increase balance between the left and right side of your brain leading to greater relaxation. Ongoing use of your Sana mask resembles the effect of long-term meditative practices, which leads to a more restful state overall. Sana can clear a busy mind and accelerate mental and physical recovery.

What was your career background prior to founding Sana?
I was studying Arabic at University. My second year was in Yemen, and I was close to the capital, Sana’a, when I had the accident that put me in a wheelchair and gave me a chronic nerve damage pain problem. This led me to develop the underlying technology of Sana.

How did you develop Sana?
I used all of the research into how meditation effects long-term changes in the brain. The aim was to create meditation from the outside in, in order to help my own pain problem.

It took nine months to develop the first prototype, and 18 years of improving it to get to where we are now.

Tell us more about the technology – how does it work?
Sana is a wearable device that delivers a patented sequence of Audiovisual Stimulation (AVS). AVS synchronises groups of neurons with frequencies of light and sound presented to the eyes and ears.

When the brain is given a stimulus through the eyes and ears it emits a responsive electrical pattern. The brain follows a complex series of electrical patterns every time it goes into healthy relaxation, helping to induce deep relaxation and meditation. This leads to reduction in stress, improved sleep management and enhanced rest and relaxation.

Is Sana better than more traditional meditation?
The biggest reason why so many people start to meditate and then give up is called the ‘Goldilocks Problem’. This refers to the lengthy amount of time it takes a beginner to get benefit from meditation. This problem is more severe if you have stress issues or other health issues.

We offer a zero effort way to get to where meditation gets you.

We provide the benefits to the brain in a fraction of the time of meditation. What we don’t do is provide any of the wisdom benefits of meditation – there is no shortcut to that.

So for just relaxing when you most need it, we are more effective with less effort, but we don’t replace the broader benefits of meditation.

Is there scientific evidence that supports the use of Sana?
Sana has conducted pilot studies that show scientific support for its use, although it doesn’t have FDA approvals in these areas yet.

In our pilots, participants indicated a 74 per cent positive response, describing it as calming, life-changing, meditative and relaxing.

You accelerated the launch of Sana due to the pandemic. Why?
COVID-19 has brought with it a crisis in mental health and anxiety, with people in more urgent need of a relaxation method that can be used at home, and help to manage sleep improvement.

How has the Beta product been received?
So far the launch has gone smoothly. As with all launches we have had many things to improve and we’re doing that. We’re very grateful for the patience and feedback of our early customers.

What are your plans for Sana?
Over the next two years we’ll be carrying out multiple clinical trials, from the existing study at Mount Sinai, to the next study at Duke, to Cleveland Clinic, UPenn and many others. We plan to get multiple FDA approvals across all the areas that we believe we can help people in, so that we can give people relief and greater control over their lives.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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Panatta's mission is to create machines that are aesthetically pleasing, functional and competitive in price ...
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Salt therapy products
Flooring
Cryotherapy
Lockers
Digital
08-10 Oct 2024
Malaga - FYCMA, Malaga, Spain

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features

Fit Tech People: Richard Hanbury

Founder and CEO, Sana

I was in Yemen, close to the capital, Sana’a, when I had the accident that put me in a wheelchair and gave me a chronic nerve damage pain problem. This led me to develop the underlying technology of Sana

Published in Fit Tech 2020 issue 2

Tell us a bit about Sana
Sana is a non-addictive simple mask and headphones you wear on your head. The device uses audio visual stimulation to increase balance between the left and right side of your brain leading to greater relaxation. Ongoing use of your Sana mask resembles the effect of long-term meditative practices, which leads to a more restful state overall. Sana can clear a busy mind and accelerate mental and physical recovery.

What was your career background prior to founding Sana?
I was studying Arabic at University. My second year was in Yemen, and I was close to the capital, Sana’a, when I had the accident that put me in a wheelchair and gave me a chronic nerve damage pain problem. This led me to develop the underlying technology of Sana.

How did you develop Sana?
I used all of the research into how meditation effects long-term changes in the brain. The aim was to create meditation from the outside in, in order to help my own pain problem.

It took nine months to develop the first prototype, and 18 years of improving it to get to where we are now.

Tell us more about the technology – how does it work?
Sana is a wearable device that delivers a patented sequence of Audiovisual Stimulation (AVS). AVS synchronises groups of neurons with frequencies of light and sound presented to the eyes and ears.

When the brain is given a stimulus through the eyes and ears it emits a responsive electrical pattern. The brain follows a complex series of electrical patterns every time it goes into healthy relaxation, helping to induce deep relaxation and meditation. This leads to reduction in stress, improved sleep management and enhanced rest and relaxation.

Is Sana better than more traditional meditation?
The biggest reason why so many people start to meditate and then give up is called the ‘Goldilocks Problem’. This refers to the lengthy amount of time it takes a beginner to get benefit from meditation. This problem is more severe if you have stress issues or other health issues.

We offer a zero effort way to get to where meditation gets you.

We provide the benefits to the brain in a fraction of the time of meditation. What we don’t do is provide any of the wisdom benefits of meditation – there is no shortcut to that.

So for just relaxing when you most need it, we are more effective with less effort, but we don’t replace the broader benefits of meditation.

Is there scientific evidence that supports the use of Sana?
Sana has conducted pilot studies that show scientific support for its use, although it doesn’t have FDA approvals in these areas yet.

In our pilots, participants indicated a 74 per cent positive response, describing it as calming, life-changing, meditative and relaxing.

You accelerated the launch of Sana due to the pandemic. Why?
COVID-19 has brought with it a crisis in mental health and anxiety, with people in more urgent need of a relaxation method that can be used at home, and help to manage sleep improvement.

How has the Beta product been received?
So far the launch has gone smoothly. As with all launches we have had many things to improve and we’re doing that. We’re very grateful for the patience and feedback of our early customers.

What are your plans for Sana?
Over the next two years we’ll be carrying out multiple clinical trials, from the existing study at Mount Sinai, to the next study at Duke, to Cleveland Clinic, UPenn and many others. We plan to get multiple FDA approvals across all the areas that we believe we can help people in, so that we can give people relief and greater control over their lives.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Alexa can help you book classes, check trainers’ bios and schedules, find out opening times, and a host of other information
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

We ended up raising US$7m in venture capital from incredible investors, including Andreessen Horowitz, Khosla Ventures, Primetime Partners, and GingerBread Capital
App analysis

Check your form

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Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

My vision was to create a platform that could improve the sport for lifters at all levels and attract more people, similar to how Strava, Peloton and Zwift have in other sports
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features