The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
features

Feedback: HCM Forum

Fuel the debate about issues and opportunities across the industry. We’d love to hear from you. Write to [email protected]

Published in Health Club Management 2024 issue 8

GLL moves to support members with cancer awareness
Joseph Rham, GLL
Joseph Rham

Messages prompting gym-goers to look out for signs of cancer are appearing on mirrors in the changing rooms of more than 240 leisure centres being run by social enterprise GLL under its Better brand in the UK.

The eye-catching stickers feature messages such as ‘Know what’s normal for you’ before reminding people that if something in their body doesn’t feel right, they need to contact their doctor.

The scheme is the latest scheme from the UK’s National Health Service (NHS) which is aiming to identify cancers at an earlier stage and is part of a campaign being run with partners – such as GLL – to highlight cancer messages to the public in everyday situations.

The initiative comes as a survey of more than 2,000 consumers by Better found only 55 per cent of respondents check their bodies for physical changes regularly (classified as at least once a month), while 12 per cent – around one in ten – don’t ever check.

Of those surveyed, 68 per cent of females and 56 per cent of males said they would recognise a lump or swelling as a possible early sign of cancer and would seek medical advice.

The survey also found 59 per cent of respondents were aware of the symptoms of breast cancer – the highest awareness across the UK’s most common cancers. That was followed by skin (50 per cent) and bowel (47 per cent).

However, 20 per cent said they were not aware of the nature of any potential cancer signs.

This was particularly the case among younger age groups, with 33 per cent of those aged 18-34 saying they were not aware of any symptoms, compared to 16 per cent of those aged 35 or over.

Finding cancer early is key to successful treatment and survival and this means people who have new symptoms need to come forward as soon as they spot them. This is why it’s vital people are aware of their bodies, take notice of any change.

Finding cancer early is key to successful treatment and survival
We have an opportunity to collaborate to ensure positive outcomes
Sally-Ann Turner, founder and MD, The Bodyline Clinic
Sally-Ann Turner

Your editor’s letter in a recent issue of HCM raised the question of how the health and fitness industry should respond to the huge growth in the use of weight loss medications (www.hcmmag.com/GLPleader).

With an ever-growing body of evidence showing the benefits, it’s natural to wonder if these weekly injections will disrupt the fitness, health and wellness industry or whether they’ll provide opportunities for growth.

As the operator of medical wellness clinics that have been registered with the Care Quality Commission since 2018, we treat 500 patients a week, supporting them to attain life-changing health results.

Our programmes don’t only focus on weight loss, but also on wider, outcome-driven health targets. We do this by supporting patients on a journey of transformational change, both physically and psychologically and many of our patients are achieving remarkable weight loss on supported weight health programmes that include GLP-1 or GLP-1/GIP medications.

These new medications are not a quick fix and as it states clearly in NICE guidelines – they should always be prescribed alongside support with diet and physical activity.

The market is growing rapidly and even though consumers have the option to get support from the diet and nutrition sector, there’s still a huge gap for fitness and exercise providers to step in to underpin long-term health and wellbeing.

Many of our new patients are considered physically inactive and don’t engage in any form of exercise, meaning there’s demand for fitness programmes not only during their weight loss programme, but also once they’ve reached their goals and are in the maintenance phase of their weight-health journey.

Positive patient outcomes are reliant on long-term behavioural changes in relation to both eating and exercising and this provides opportunities for growth for operators in the health and fitness sector, as well as for powerful collaborations with clinical prescribers and the diet and nutrition sector.

Collectively, we can have an incredible impact on people’s long-term health outcomes, as well as enhancing quality of life for those who are overweight or who have been living with obesity.

NICE guidelines state GLP-1 and GLP-1/GIP medications should always be prescribed alongside support with diet and physical activity
Fitness professionals can work with weight loss experts to support members / photo: Shutterstock / Dusan Petkovic
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Let’s live in the future to improve today
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

We ended up raising US$7m in venture capital from incredible investors, including Andreessen Horowitz, Khosla Ventures, Primetime Partners, and GingerBread Capital
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

The app is free and it’s $40 to participate in one of our virtual events
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features
CoverMe Fitness, an app for seamless, on-demand management and cover solutions for sports and fitness ...
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22-23 Sep 2026
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CoverMe Fitness, an app for seamless, on-demand management and cover solutions for sports and fitness ...
The UK's largest annual trade event dedicated to physical activity, health, and performance...
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features

Feedback: HCM Forum

Fuel the debate about issues and opportunities across the industry. We’d love to hear from you. Write to [email protected]

Published in Health Club Management 2024 issue 8

GLL moves to support members with cancer awareness
Joseph Rham, GLL
Joseph Rham

Messages prompting gym-goers to look out for signs of cancer are appearing on mirrors in the changing rooms of more than 240 leisure centres being run by social enterprise GLL under its Better brand in the UK.

The eye-catching stickers feature messages such as ‘Know what’s normal for you’ before reminding people that if something in their body doesn’t feel right, they need to contact their doctor.

The scheme is the latest scheme from the UK’s National Health Service (NHS) which is aiming to identify cancers at an earlier stage and is part of a campaign being run with partners – such as GLL – to highlight cancer messages to the public in everyday situations.

The initiative comes as a survey of more than 2,000 consumers by Better found only 55 per cent of respondents check their bodies for physical changes regularly (classified as at least once a month), while 12 per cent – around one in ten – don’t ever check.

Of those surveyed, 68 per cent of females and 56 per cent of males said they would recognise a lump or swelling as a possible early sign of cancer and would seek medical advice.

The survey also found 59 per cent of respondents were aware of the symptoms of breast cancer – the highest awareness across the UK’s most common cancers. That was followed by skin (50 per cent) and bowel (47 per cent).

However, 20 per cent said they were not aware of the nature of any potential cancer signs.

This was particularly the case among younger age groups, with 33 per cent of those aged 18-34 saying they were not aware of any symptoms, compared to 16 per cent of those aged 35 or over.

Finding cancer early is key to successful treatment and survival and this means people who have new symptoms need to come forward as soon as they spot them. This is why it’s vital people are aware of their bodies, take notice of any change.

Finding cancer early is key to successful treatment and survival
We have an opportunity to collaborate to ensure positive outcomes
Sally-Ann Turner, founder and MD, The Bodyline Clinic
Sally-Ann Turner

Your editor’s letter in a recent issue of HCM raised the question of how the health and fitness industry should respond to the huge growth in the use of weight loss medications (www.hcmmag.com/GLPleader).

With an ever-growing body of evidence showing the benefits, it’s natural to wonder if these weekly injections will disrupt the fitness, health and wellness industry or whether they’ll provide opportunities for growth.

As the operator of medical wellness clinics that have been registered with the Care Quality Commission since 2018, we treat 500 patients a week, supporting them to attain life-changing health results.

Our programmes don’t only focus on weight loss, but also on wider, outcome-driven health targets. We do this by supporting patients on a journey of transformational change, both physically and psychologically and many of our patients are achieving remarkable weight loss on supported weight health programmes that include GLP-1 or GLP-1/GIP medications.

These new medications are not a quick fix and as it states clearly in NICE guidelines – they should always be prescribed alongside support with diet and physical activity.

The market is growing rapidly and even though consumers have the option to get support from the diet and nutrition sector, there’s still a huge gap for fitness and exercise providers to step in to underpin long-term health and wellbeing.

Many of our new patients are considered physically inactive and don’t engage in any form of exercise, meaning there’s demand for fitness programmes not only during their weight loss programme, but also once they’ve reached their goals and are in the maintenance phase of their weight-health journey.

Positive patient outcomes are reliant on long-term behavioural changes in relation to both eating and exercising and this provides opportunities for growth for operators in the health and fitness sector, as well as for powerful collaborations with clinical prescribers and the diet and nutrition sector.

Collectively, we can have an incredible impact on people’s long-term health outcomes, as well as enhancing quality of life for those who are overweight or who have been living with obesity.

NICE guidelines state GLP-1 and GLP-1/GIP medications should always be prescribed alongside support with diet and physical activity
Fitness professionals can work with weight loss experts to support members / photo: Shutterstock / Dusan Petkovic
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Let’s live in the future to improve today
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

We ended up raising US$7m in venture capital from incredible investors, including Andreessen Horowitz, Khosla Ventures, Primetime Partners, and GingerBread Capital
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

The app is free and it’s $40 to participate in one of our virtual events
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features