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Editor's letter: Embracing digital

We’re in the middle of a change so vast we still can’t see the shape of it. The only definites are that achieving good health will become a new and urgent priority and technology will be a major driver of this, as the fitness industry embraces digital

Published in Fit Tech 2020 issue 1

Fit tech has become a tool of hope since the beginning of the coronavirus lockdown, offering health and fitness operators and professionals a fighting chance to save their businesses.

The adrenaline and urgency of the moment have driven the industry to fast track change. We estimate the COVID-19 emergency has accelerated the adoption of technology in the fitness industry by at least a decade in the space of just a few weeks.

Experts calculate that more than half the world’s gyms have been closed at some point during the pandemic, locking out hundreds of millions of members.

The impact of this displacement on the sector has been nothing less than revolutionary, with people in lockdown pining for their exercise fix and health and fitness operators and exercise professionals turning to technology to connect.

Live streaming and on-demand content have exploded to the point where every major gym operator now has a digital offering – many of them developed and launched within a matter of days, showing the huge resourcefulness and energy of the sector.

Deals have been done between competitors, collaborations have yielded new products and an array of new tech set-ups are being used to stay in touch with customers, monetise services, deliver remote and streaming workouts and keep companies and people in business.

The world has changed. The new future will be based on tech in a way that wouldn’t have seemed possible even a few weeks ago.

Now operators and fitpros have tasted the power of tech, there’s no going back. We expect the pivot to digital to continue, for tech to be refined and to bed down to be part of the infrastructure of the industry in a symbiotic relationship with gyms.

The pandemic has drawn the attention of everyone – including governments and corporations – to the fundamental importance of good health, as it emerges this is a major determinant when it comes to COVID-19 survival rates and outcomes.

When the storm has passed and we’re able to reflect on what has happened, it will become clear that being fit must be given far higher priority on a lifelong basis and we expect fitness technology to be one of the major drivers of this revolution to come.

Gallery
More features

Unique challenge

Ken Hughes, expert in consumer culture and human behaviour spoke as part of the Technogym Talks series of webinars about how operators can navigate the new consumer landscape

Les Mills Showcase

Bannatyne has driven member engagement with Les Mills during the lockdown

Super soft

As gyms reopen, restrictions on numbers are demanding more of their software. HCM asks the experts how their systems can enable gyms to cope with post lockdown requirements

PureGym scales up Funxtion’s digital integration

With the spread of COVID-19 forcing more people into isolation, PureGym worked with FunXtion to rapidly include a digital on-demand workout offering to support members at home

Wattbike partner on world-first group cycling software

Wattbike has partnered with Intelligent Cycling to transform indoor cycling with innovative new technology that enables automatic personalisation for riders in a group cycling class

Pivot to digital

The coronavirus pandemic has inspired a huge pivot to digital right across the industry, from sole traders to large chains and trusts. Kath Hudson looks at some of the offerings pulled together in lightning fast time to keep members active and sane

Soft power

With the coronavirus pandemic forcing gyms across the world to temporarily close their doors, staying connected to your members digitally has never been more important. Software suppliers tell Steph Eaves how they’re contributing
interview

Christopher Ruddock, INCUS

I quickly got hooked on how data could improve people’s enjoyment of sport, and having demonstrated a basic prototype, I entered a competition to go to America to develop the concept as a business

Class action

Jean-Michel Fournier, CEO of digital fitness outfit Les Mills on Demand, envisions the future of group fitness tech

Tesqua upgrades its in-club experience

Tesqua Health and Sports Centre, Netherlands, has partnered with FunXtion, experts in digital fitness, to create an immersive, instructor-driven, group exercise boutique concept within its existing facility
interview

Ali Yetisen

Lead researcher, Technical University Munich
The tattoos use a dye that changes colour according to changes in levels of three elements found in the blood
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Motosumo

Kresten Juel Jensen, CEO and co-founder and Nick Coutts, incoming chair
Everyone’s on their smartphones, so we saw this as a massive opportunity to gamify group fitness
interview

Changing the game

We cannot lose sight of the most important people in this equation – the athletes. We must ensure this data and technology delivers benefits to them
interview

Krissy Cela

I’ve never tried to cover up my imperfections, I’ve been as authentic as I can be throughout my influencer journey

Get smart

A new, smart exercise mask will analyse breath for a wide range of performance-related indicators, as Tom Walker explains
interview

Toni Knowlson, Amazon Web Services

The results help fans understand why some passing plays are more difficult than others
interview

Lauren Foundos, FORTË

As I began to build friendships within the fitness industry, I realised that what seemed so obvious wasn’t being done
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Markos Kern

Founder & CEO, Fun With Balls
Like gaming, it’s very addictive, but this time in a good way. Imagine shooting space invaders on a squash court or kicking a soccer ball to kill some monsters
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Sri Peruvemba

BeBop Sensors: VP of strategy
Our gloves allow users to have digital hands in virtual reality, and to manipulate objects as though they existed in real life

Lover app

Sexual wellness enters the mainstream with the launch of new Lover app

Get connected

Sony and Precor are collaborating. Henrik Bengtsson, head of business at Advagym, tells Wendy Golledge about Sony’s latest foray into fitness
interview

John Foley

Founder and CEO, Peloton
We’re combining the best software, hardware, content and experience in one place

Artificial intelligence

When you hear the words ‘artificial intelligence’, do you think of talking computers and helpful androids? Think again. We find out how AI can be used in fitness

Sight & sound

The audio visual aspect of your club is one of the biggest factors in keeping members motivated and engaged with your offering. So how can you optimise this? We asked four of the top audio visual suppliers in the industry for their tips
Featured supplier: Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Featured supplier: Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
Technogym mywellness app
Technogym
Improve your training experience. All your data in a single app. Read more
Company profile: MoveGB
Move is the fitness marketplace connecting our partners with customers through the largest variety of ...
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Locking solutions
Monster Padlocks: Locking solutions
Direct debit solutions
Harlands Group: Direct debit solutions
Spa software
ResortSuite: Spa software
Fitness equipment
TRX Training: Fitness equipment
Fitness software
Virtuagym: Fitness software
03-05 Aug 2020
Raffles City Convention Centre, Singapore
30 Sep 2020
Exhibition Centre Cologne, Cologne, Germany
01-04 Oct 2020
Exhibition Centre, Cologne, Germany
07 Oct 2020
Palais Brongniart, Paris, France
Featured supplier: Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Featured supplier: Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
Company profile: MoveGB
Move is the fitness marketplace connecting our partners with customers through the largest variety of ...
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Technogym mywellness app
Technogym
Improve your training experience. All your data in a single app. Read more
Get Fit Tech
Sign up for the free digital edition of Fit Tech magazine and the free weekly Fit Tech ezine
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Locking solutions
Monster Padlocks: Locking solutions
Direct debit solutions
Harlands Group: Direct debit solutions
Spa software
ResortSuite: Spa software
Fitness equipment
TRX Training: Fitness equipment
Fitness software
Virtuagym: Fitness software
03-05 Aug 2020
Raffles City Convention Centre, Singapore
30 Sep 2020
Exhibition Centre Cologne, Cologne, Germany
01-04 Oct 2020
Exhibition Centre, Cologne, Germany
07 Oct 2020
Palais Brongniart, Paris, France

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features

Editor's letter: Embracing digital

We’re in the middle of a change so vast we still can’t see the shape of it. The only definites are that achieving good health will become a new and urgent priority and technology will be a major driver of this, as the fitness industry embraces digital

Published in Fit Tech 2020 issue 1

Fit tech has become a tool of hope since the beginning of the coronavirus lockdown, offering health and fitness operators and professionals a fighting chance to save their businesses.

The adrenaline and urgency of the moment have driven the industry to fast track change. We estimate the COVID-19 emergency has accelerated the adoption of technology in the fitness industry by at least a decade in the space of just a few weeks.

Experts calculate that more than half the world’s gyms have been closed at some point during the pandemic, locking out hundreds of millions of members.

The impact of this displacement on the sector has been nothing less than revolutionary, with people in lockdown pining for their exercise fix and health and fitness operators and exercise professionals turning to technology to connect.

Live streaming and on-demand content have exploded to the point where every major gym operator now has a digital offering – many of them developed and launched within a matter of days, showing the huge resourcefulness and energy of the sector.

Deals have been done between competitors, collaborations have yielded new products and an array of new tech set-ups are being used to stay in touch with customers, monetise services, deliver remote and streaming workouts and keep companies and people in business.

The world has changed. The new future will be based on tech in a way that wouldn’t have seemed possible even a few weeks ago.

Now operators and fitpros have tasted the power of tech, there’s no going back. We expect the pivot to digital to continue, for tech to be refined and to bed down to be part of the infrastructure of the industry in a symbiotic relationship with gyms.

The pandemic has drawn the attention of everyone – including governments and corporations – to the fundamental importance of good health, as it emerges this is a major determinant when it comes to COVID-19 survival rates and outcomes.

When the storm has passed and we’re able to reflect on what has happened, it will become clear that being fit must be given far higher priority on a lifelong basis and we expect fitness technology to be one of the major drivers of this revolution to come.

Gallery
More features

Unique challenge

Ken Hughes, expert in consumer culture and human behaviour spoke as part of the Technogym Talks series of webinars about how operators can navigate the new consumer landscape

Les Mills Showcase

Bannatyne has driven member engagement with Les Mills during the lockdown

Super soft

As gyms reopen, restrictions on numbers are demanding more of their software. HCM asks the experts how their systems can enable gyms to cope with post lockdown requirements

PureGym scales up Funxtion’s digital integration

With the spread of COVID-19 forcing more people into isolation, PureGym worked with FunXtion to rapidly include a digital on-demand workout offering to support members at home

Wattbike partner on world-first group cycling software

Wattbike has partnered with Intelligent Cycling to transform indoor cycling with innovative new technology that enables automatic personalisation for riders in a group cycling class

Pivot to digital

The coronavirus pandemic has inspired a huge pivot to digital right across the industry, from sole traders to large chains and trusts. Kath Hudson looks at some of the offerings pulled together in lightning fast time to keep members active and sane

Soft power

With the coronavirus pandemic forcing gyms across the world to temporarily close their doors, staying connected to your members digitally has never been more important. Software suppliers tell Steph Eaves how they’re contributing
interview

Christopher Ruddock, INCUS

Our mission has always been to make quality analytics accessible to both amateur and elite athletes. We have a truly world-class system in our hands that we look forward to sharing

Class action

Jean-Michel Fournier, CEO of digital fitness outfit Les Mills on Demand, envisions the future of group fitness tech

Tesqua upgrades its in-club experience

Tesqua Health and Sports Centre, Netherlands, has partnered with FunXtion, experts in digital fitness, to create an immersive, instructor-driven, group exercise boutique concept within its existing facility
interview

Ali Yetisen

Lead researcher, Technical University Munich
The tattoos use a dye that changes colour according to changes in levels of three elements found in the blood
people

Motosumo

Kresten Juel Jensen, CEO and co-founder and Nick Coutts, incoming chair
Everyone’s on their smartphones, so we saw this as a massive opportunity to gamify group fitness
Technogym
Technogym