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features

Editor’s letter: On and up

Published in HCM Handbook 2026 issue 1

Read in digital edition Download PDF Subscribe

It’s heartening to work in such a purpose-driven industry, supported by tailwinds. Penetration continues to rise and research keeps providing evidence that consumers are prioritising their health and safeguarding their wellness spend.

Kath Hudson is editor of HCM Handbook
@kath_hudson

More features

Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios

Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise

“Users can easily identify which facilities in the UK are accessible to the disabled community”

Fit Tech people

Hannes Sjöblad

MD, DSruptive

“We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting”

Fit Tech people

Jamie Buck

Co-founder, Active in Time

“We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems”

Global Wellness Summit | Fit Tech promotion

Profile

Fahad Alhagbani: reinventing fitness

“Let’s live in the future to improve today”

Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol

Innovation

Bold move

“We ended up raising US$7m in venture capital from incredible investors, including Andreessen Horowitz, Khosla Ventures, Primetime Partners, and GingerBread Capital”

App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how

Xplor Fitness & Leisure | Fit Tech promotion

Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club

Profile

Sohail Rashid

“The app is free and it’s $40 to participate in one of our virtual events”

Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves

App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation

Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact

Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP

Fit Tech People

Laurent Petit

Co-founder, Active Giving

“The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action”

Fit Tech People

Adam Zeitsiff

CEO, Intelivideo

“We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts”

Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro

“When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen”

Fit Tech People

Mike Hansen

Managing partner, Endorphinz

“We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more”

More features

Company profiles

PSLT Ltd

PSLT offer a range of new and refurbished fitness equipment being the UK supplier of ...

Company profiles

Fitbench

Fitbench creates modular training solutions designed to support efficient, high-quality workouts in a wide range ...

more company profiles

latest fit tech news

Peloton signals potential move into reformer Pilates with Skop acquisition

Peloton has made the strategic acquisition of Pilates start-up, Skōp, to support the expansion of its strength ecosystem. As demand ...

news • 09 Jun 2026

Longevitix, a clinical platform for preventive and longevity medicine, has launched its AI-powered intelligence system to help physicians deliver continuous, ...

news • 08 Jun 2026

Fitness First UK is integrating red light therapy into its yoga and Pilates classes through a partnership with Bon Charge. ...

news • 08 Jun 2026

PureGym tackles doomscrolling with joy strolling

PureGym is encouraging people to step away from their screens and go for a walk, in a new initiative timed ...

news • 29 May 2026

Strava responds to the boom in strength training with app overhaul

Active people app, Strava, has overhauled its strength training experience, allowing gym-goers to automatically log and share their lifts from ...

news • 27 May 2026

Fitness First UK is embracing digital wellness technology by installing Kip’s tap-to-activate phone controls across its UK estate. Kip tags ...

news • 22 May 2026

Pulse launches the Mindfulness Ring to instigate micro-pauses

The world’s first awareness ring has been launched. Designed to promote presence, focus and calm via gentle haptic vibrations, the ...

news • 13 May 2026

Center Parcs' Aqua Sana Woburn Forest reveals new touchless wellness suite

Center Parcs’ Aqua Sana Forest Spa, Woburn Forest, UK, has transformed an unused space into a touchless wellness area called ...

news • 12 May 2026

Gharieni Group launches Cobotics Innovations company and robotic treatment technology

Gharieni Group has launched a new company, Cobotics Innovations, to create automated wellness experiences. The first solution is a robotic ...

product innovation • 07 May 2026

Robot massage company, Aescape Inc, goes bust with shortfall of $157 million

US-based robotics wellness company Aescape Inc has entered insolvency proceedings following the sale of substantially all of its ...

news • 06 May 2026

More fit tech news

features

Editor’s letter: On and up

Published in HCM Handbook 2026 issue 1

Read in digital edition Download PDF Subscribe

Kath Hudson is editor of HCM Handbook
@kath_hudson

More features

Editor's letter

Into the fitaverse

Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise

“Users can easily identify which facilities in the UK are accessible to the disabled community”

Fit Tech people

Hannes Sjöblad

MD, DSruptive

“We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting”

Fit Tech people

Jamie Buck

Co-founder, Active in Time

“We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems”

Profile

Fahad Alhagbani: reinventing fitness

“Let’s live in the future to improve today”

Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol

Innovation

Bold move

“We ended up raising US$7m in venture capital from incredible investors, including Andreessen Horowitz, Khosla Ventures, Primetime Partners, and GingerBread Capital”

App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how

Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club

Profile

Sohail Rashid

“The app is free and it’s $40 to participate in one of our virtual events”

Ageing

Reverse Ageing

App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation

Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact

Editor's letter

Two-way coaching

Fit Tech People

Laurent Petit

Co-founder, Active Giving

Fit Tech People

Adam Zeitsiff

CEO, Intelivideo

“We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts”

Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro

“When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen”

Fit Tech People

Mike Hansen

Managing partner, Endorphinz

“We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more”

More features