What’s SwingTrain?
SwingTrain is a total body cardio workout, accompanied by the vintage vibes of swing, gospel, rhythm and blues, and jazz, providing an alternative to the usual top 40 hits. Instructors lead participants through a series of fun, follow-along moves inspired by the vintage street dances of the Charleston, lindy hop and shag.
Suitable for all levels of fitness and coordination, no dance or fitness class experience is required. All the moves have modifiers, so instructors can help people with limited movement, or who need to build their fitness levels more slowly. Sessions last an hour with warm-up and warm-down.
What are the benefits?
The full body cardio workout exercises the legs, arms and core, as well as developing coordination and mental agility, through memorable routines. Participants can burn up to 500 calories in an hour, while having lots of fun.
What keeps people engaged?
The experience keeps people coming back – it’s fun, the choice of music is enjoyable and classes have a great atmosphere. SwingTrain also sets out to foster friendships: some of our routines have interaction and pairing-up elements, so people can meet and have fun with others. Instructors are coached on how to build a community, rather than just a client-base, and we choose SwingTrainers who are innately friendly and encouraging.
How has Deborah Meaden’s involvement helped business?
The mentoring from Deborah Meaden has helped me become a better entrepreneur, and I can now share what I’ve learned with the SwingTrainers, so they can build their business, as well as their community. Every SwingTrainer is coached on becoming an entrepreneur, not just a fitness instructor.
A central SwingTrain team offers instructors personal contact, as well as personal tuition in social media, marketing goals, using ambient media, establishing tone of voice, managing workout environments, client retention, paid advertising, local marketing strategies and more.
Meaden’s involvement has accelerated growth. We launched in the UK in January 2017 and then went international, launching in Australia, Italy and New Zealand within months.
Read more online www.swingtrain.com
