New data protection rules, introduced by the European Commission and coming into force in 2018, could have a big impact on health and fitness businesses.
One of the key items in the regulations involves the transferring of personal, portable data. It stipulates that individuals have the right to have their personal data transferred from one business to another on request, and without storage/processing.
In practice, this means that a health club user who has given over personal information can have that data wholly and safely transferred to a new health club on their request.
We speak to data and sports law firm Couchmans, as well as health and fitness industry experts, on the potential effects of the new legislation.