Software systems can gather data to identify everything from how many 70-year-olds swam in your pool yesterday to your most popular lunchtime workout, but as an operator, how can you best make sense of this data and use it to its full advantage? The DataHub – a virtual hub for sports and leisure data – has been created to do just that.
The system currently holds information from 157 health, fitness, sport and leisure operators relating to 270+ million visits from over seven million individuals. We talk to those in the know to find out how it came about, how it works in practice and what it means for the industry’s future.